The 30-second commercial for the new Star Trek movie, airing tomorrow night with the Super Bowl, is now available online. The first ever Star Trek Super Bowl ad contains a mix of not seen before footage with some footage from the theatrical trailer. Check it out below.
UPDATE: On official site
The trailer is now available at the official site for the Star Trek movie.
UPDATE 2: TrekMovie Shot By Shot Analysis
This spot is made to appeal to a general audience (the Super Bowl brings in around 100 million viewers). Because it is a Super Bowl spot, it is also made to work even without sound (as many people turn off the volume during breaks or watch the game at parties or bars). Also the commercial sneaks the sci-fi Trek stuff in, waiting until one third of the way in before you get your first shot that could not take place in modern day (the Enterprise under construction). With all that context, the message is clear: there is a big, action-packed, totally new kind of Star Trek movie coming this Summer.
Even though the commercial focuses on action, it still shows how this film is a journey, with this spot highlighting Kirk. There are a lot of shots of the first scene with Chris Pine as Kirk (in a bar), before he goes to the Academy (and before he is the Kirk we know). We also see the first meeting of Kirk and McCoy. All of this emphasizes the ‘origin story’ angle of the film, but we also see Kirk in the chair, showing that the film will take us to his destiny, in command of the USS Enteprise.
Much of the new footage in the commercial was shown at the 20 minute press previews last Fall, but not all. The most prominent new thing would be the shots of San Francisco and Starfleet Academy.
TrekMovie will have a full ‘shot by shot’ analysis after a higher quality version is available online, like we did for the theatrical trailer. Look for that soon. Until then here are just a few caps of some of the ‘new’ footage.
Super Bowl Trek
See the commercial tomorrow night at the game during Super Bowl XLIII, a match up of the AFC champions, the Pittsburgh Steelers against the NFC champions, the Arizona Cardinals. The game kicks off Sunday February 1st at 6PM (EST) on NBC. More info at nbc.com and nfl.com.
Thanks to the dozen or so readers who sent in this tip tonight so far.