Earlier today we reported that the new Star Trek trailer would be shown during Heroes tonight on NBC as a ‘sneak peek’…a non-event for Trekkies right? Well it actually turned out to be one, but not because they suddenly decided to show some new footage. Many fans wondered why the NBC announcer (introducing the trailer) referred to the film as "Star Trek: The Future". Were they announcing a new name? Um, no .
What a difference inflection makes
The problem arose because the NBC announcer introduced the Star Trek trailer saying what appeared as:
And now a special sneak peek of "Star Trek The Future" — begins in theaters May 8th.
Hear it for yourself
When what he should have said was:
And now a special sneak peek of "Star Trek." The future begins in theaters May 8th
"The Future Begins" is the new tagline for the movie. The announcer tacked ‘the future’ part of the tagline after ‘Star Trek’ and the next thing you know over a dozen people email (and tweet to) TrekMovie asking if the title changed. TrekMovie contributor and Memory Alpha editor Chuck Trotter says that someone even tried to change the name of the movie on the Star Trek (film) page at Memory Alpha, the Star Trek wiki. In case you have any doubt, TrekMovie double checked and Paramount is not changing the name.
New theater standee shows film title ‘Star Trek’ and tagline ‘The Future Begins’
While we are on the subject of names, some fans have asked why TrekMovie has used the abbreviation ‘ST09’ for the movie, and not ‘ST11’ or ‘STXI.’ This site stopped using "Star Trek XI" long ago because the Trek films stopped using roman numerals with Generations. However every film has had some kind of ‘subtitle’ and each one has been given an abbreviation, such as TMP for The Motion Picture or FC for First Contact. The problem with the new film is that "Star Trek" can refer to the entire franchise or to The Original Series, which was also simply titled "Star Trek"…so ST09 is short for "Star Trek (2009)".
Thanks to Dan for audio file