After all the early premieres and early shows on Thursday the big opening day for Star Trek in the US and many countries around the world is exactly three weeks from today. In a quick Friday morning tidbits we have news on a special event at Playstation Home, more details on Trek marketing tie-ins, early box office predictions from Ad Age, and news on an Irish early premiere.
JJ Abrams and Chris Pine Coming to Playstation Home
The ‘Playstation Home’ is a 3D social gaming community that allows PLAYSTATION3 users to meet, chat, plan, and launch into games together. Using it you can create your own custom avatar, decorate a personal apartment, play mini-games, shop, watch videos and attend special events. And at 4pm (GMT) on April 20th, Star Trek director J.J. Abrams along with the new Kirk and Spock (Chris Pine and Zachary Quinto) will visit Home for an exclusive Q&A with selected press and bloggers from around the world. Following the Q&A, the invited guests will be able to take part in a virtual roundtable within Home, to discuss the movie and answer questions put forward by fans and fellow bloggers through Twitter, uStream and CoverItLive. Both events will be streamed live across the web (TrekMovie will put up the live stream in an embeddable player on the 20th).
To build up to the event, starting tomorrow PlayStation Home residents will be able to view an exclusive video greeting from J.J Abrams alongside the latest Star Trek trailer in the Home Theatre. And starting on April 23rd a selection of virtual Star Trek merchandise (Starfleet Uniforms and T-Shirts) will be available in the Threads Store, alongside details of a unique ‘Star Trek in Home Avatar competition’ and the ‘Star Trek Party (in Home)’ where attendees will have the chance to grab some exclusive merchandise and prizes.
Star Trek Marketing Tie-in blitz – Nokia/Verizon is next
The Hollywood reporter has an overview of the marketing tie-ins for the new Star Trek. It covers much of what has been reported here previously regarding Lenovo, Kellogg’s, Burger King, and Esurance, but has some new info (including confirming that Kellogg’s will have a ‘Star Trek’ cereal). The biggest bit of new detail is confirmation that there is a tie-in with Nokia and Verizon, and there will be TV commercials for this which were shot on the bridge of the USS Enterprise (just like Burger King’s coming TV spot). More details at THR.
Is the blitz enough? Ad Age says Wolverine will beat Star Trek
Although the new Star Trek film has all the major tie-ins, a huge multi-target ad campaign, stars appearing on all the big magazines, and more, the analysis at Ad Age
(using MarketTrack data) are saying that Wolverine will claw past Star Trek, making twice as much on its opening weekend. They claim Paramount has actually been marketing the Star Trek film too much to the installed base (that would be us). Only time will tell. More at AdAge.
Who will win in the battle of Trek vs. Wolverine?
Irish Star Trek early premiere April 28th
Like much of the rest of the world, Star Trek opens wide in Ireland on May 8th. Although the Emerald Isle is not on JJ Abrams world tour itinerary, it appears there still will be an advance preview in Dublin on April 28th. The show is at the The Savoy at 8PM. There won’t be any Trek celebs, but there will be local celebrities at the event. Tickets will also be given away in contests in the local media. One such contest is being held already at Entertainment.IE. Apparently local radio stations will also be doing contests (see keep your ear out for more).
Much more to come from TrekMovie on Friday
TrekMovie has more articles lined up today:
- Viral ARG Update
- Preview of JJ Abrams ‘guest edit’ issue of WIRED
- Cast interview excerpts from SciFiNow and more
- Report from Berlin press conference
- Review of 6" & 12" Playmates Star Trek figures
- A FanMade update from Farragut
- …and maybe more
Thanks to Marko and Ronan and others who sent in tips