On Thursday Star Trek came in fourth place with $1.23M in domestic sales, bringing its domestic total up to $214.4M. This, combined with its total international sales of $105.9, brings Star Trek’s four week global gross to $320.3M. More box office details below, including some predictions on what Star Trek can expect for its fifth weekend.
Star Trek’s total domestic gross is now $214.4M. It’s fourth week total was $17.7M, which is between Superman Returns ($11.0) and Iron Man ($30.5), but fairly close to the fourth weeks of Transformers ($20.4) and Batman Begins ($17.2). Here is an update of the chart we have done for the last two weeks, comparing the domestic performance of Star Trek to other recent ‘franchise reboots’ and big summer movies.
Star Trek also brought in $12.8 in its fourth week of overseas sales, bringing the total overseas take to to $105.9M. This brings Star Trek’s three week total global gross $320.3M. Although the opening in Japan boosted Trek’s fourth week of international sales, the film is still underperforming other Hollywood tentpoles overseas.
Weekend predictions – battle for 5th place + Mexico open
One surprise for Thursday box office was that Star Trek came in fourth place, behind Up, Night at the Museum 2, and Terminator Salvation but ahead of both Angels & Demons and the Sam Raimi horror film Drag Me To Hell (Star Trek was only $200k behind Terminator). Two new films open this weekend (The Hangover and Land of the Lost), which are expected to share the top four spots with NATM2 and Up. But BoxOffice.com and BoxOffice Guru are both predicting that Trek, Drag and Terminator 4 will all end up in the $7.0-7.5M range and so it could be that Trek could end up in the top 5 in its fifth weekend.
Star Trek should have a decent weekend internationally as it is its second weekend in Japan and first weekend in Mexico. After this weekend Star Trek only has two more markets to open (Indonesia on June 10th and India on June 12th).
Viacom Chief Talks Up Trek (Again)
Last week we reported how Viacom CEO Philippe Dauman touted the performance and future of the Trek franchise to investors and analysts, and this week he did the same for shareholders of Viacom stock. THR reports the following from the annual Viacom shareholder meeting:
Overall, Dauman argued that despite recurring TV ratings challenges over the past couple of years, which have led to several changes in programming strategy of Viacom networks, and a need to rebuild the Paramount film unit, the firm has under his leadership already succeeded in new franchises and kept existing ones strong.
For example, he pointed to enduring programming such as “Sponge Bob Square Pants,” which celebrates its 10th anniversary, and “South Park,” plus the recently reinvented and rejuvenated “Star Trek” franchise and the MTV Movie Awards, whose ratings were up 92% from last year.
Star Trek passes another Trek milestone – 2nd highest adjusted gross
On Wednesday Star Trek passed another franchise milestone by topping Star Trek IV ($212.3m) to become the second highest domestic grossing Star Trek film, after adjusting for inflation. Star Trek The Motion Picture has the highest adjusted total at $239.1M.
Star Trek would need another $25M to get to the top of the Star Trek chart. Although sales are certainly slowing down, getting into the $240M range seems doable (but not guaranteed). Regardless, that milestone may not be achieved until July or August as Star Trek wraps up its run. Of course Star Trek is certain to make much more than TMP in the home market and with merchandising/promotional deals, which are a much bigger part of the overall picture now than they were in 1979.