The next big thing for television technology is supposed to be 3-D TV. So far content is scarce as studios and broadcasters are just starting to plan out their 3-D TV strategies. And in the case of CBS it appears that part of their testing of the technology has been with classic Star Trek, but the head of CBS isn’t too impressed.
3-D Trek TV
Reuters has a report from the Milken Institute Global Conference, and the "The Business Behind the Show: Outlook for the Entertainment Industry" panel which had a number of industry executives participating, including CBS President and Chief Executive Les Moonves. One of the subjects was the future of 3-D TV and converting shows to 3-D. Moonves revealed that CBS has been experimenting, here is an excerpt:
[Moonves] said he has seen prototype conversions to 3-D of old episodes of "Star Trek" — and that they did not "knock him out" or convince him there was a market for such shows.
"Does the experience get good enough on television to work? I’m not sure it’s going to be economically viable for the near future," the media executive said.
Moonves was less skeptical about sports in 3-D, which he said would be "phenomenal."
It was only four years ago that CBS began its work to digitally remaster the entire original Star Trek Series in HD, with all three seasons now available on Blu-ray. Now 3-D TV technology is the hot new thing. Although 3-D is dominating in the movie theaters, it is just a tiny fraction of the TV market for now, mostly due to the cost of the equipment and the lack of content. Here is a AP report on 3-D TV from last month that talks about the new market.