Back in the Summer of 2007 a mysterious trailer for a film "produced by JJ Abrams" showed up in front of Transformers, sparking rumors (we had to debunk) it was for the upcoming Star Trek film. It turns out, that was just the beginning of the viral campaign for Cloverfield. Now comes word that this weekend JJ Abrams may do it again with a secret new trailer for what might be a Cloverfield follow-up. [UPDATE: possibly a prequel]
Another Abrams secret project?
As we know too well, JJ Abrams loves secrets and mysteries. Abrams secrecy led to huge internet buzz for the low-budget monster-attacks-New York movie Cloverfield, which turned it into a hit in January 2008. That kind of thing is hard to replicate. Abrams has confirmed they are developing a Cloverfield sequel for a 2011 release, but he has stated that any sequel would have to be a different take and not just the same kind of first-person video approach used for Cloverfield.
Today HitFix has reported that we may finally get the first clues this weekend with a new trailer in front of Iron Man 2 for a secret JJ Abrams produced (but not directed) film called Super 8. According to the report, the secret trailer is being delivered to theaters in film canisters with a coded electronic lock that will not be unlocked until Thursday. HitFix has confirmed the title, but not confirmed it is for the Cloverfield sequel. It is possible this is for yet another secret JJ Abrams project (although probably not the Spielberg collaboration Abrams is hoping to direct, reported last week).
UPDATE: More details – possibly Cloverfield prequel?
Vulture backs up the report that Super 8 is related Cloverfield and is "possibly a prequel". They also have some trailer details [spoilers]:
…it shows a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties. When they develop the film, they notice that there’s an alien creature in the frame.
Here again is that mysterious trailer from the Summer of 2007 that got the Cloverfield buzz started.