Paramount Wins 3 Key Art Awards For Star Trek Marketing Campaign

The 2010 Hollywood Reporter Key Art Awards, celebrating the best in movie marketing, were held in Los Angeles on Friday night where Paramount’s campaign for the 2009 Star Trek was up for a number of awards, — taking home three. More details below.

 

Star Trek Poster, Trailer & Site win Key Art Awards

Paramount went into the awards with ten nominations for their marketing of Star Trek in various media, for both the theatrical release and on home video. In the end Star Trek took .

The wins for Star Trek were:

Best In Show: Theatrical Print — Action/Adventure Posters Rated PG-13 and Below
Star Trek: Final One-Sheet, created by BLT & Associates and Paramount Pictures
Creative/design: BLT & Associates
Co-president, marketing, Paramount: Josh Greenstein
Senior vp creative advertising: Amy Mastriona
Director of creative advertising: Abbie Wisdom

(other nominees were Taken, Where the Wild Things Are and 2012)

Best in Show: Theatrical Audio/Visual — Action/Adventure Trailers Rated PG-13 and Below
Star Trek: Domestic Trailer #3, created by Aspect Ratio and Paramount
Co-president domestic marketing, Paramount: Josh Greenstein
VP creative advertising, Paramount: Peter Giannascoli
Creative directors, Aspect Ratio: Justin King-Hall, Shawn Yashar
Editors, Aspect Ratio: Robert Schulze, Eric McCormick
Music supervisor, Aspect Ratio: Jordan Silverburg

(other nominees were 2012, Harry Potter and the Half-Blood Prince, Terminator Salvation, and  Where the Wild Things Are)

First Place: Theatrical New Media — Best Website Design
Star Trek: Star Trek Official Site, created by Project C and Paramount Pictures
Creative director: John Cristiano
Art director: Morgan Keep
Lead Flash developer: Andy Schlossberg
Senior VP interactive marketing: Amy Powell
VP interactive marketing: Bryan Warman
Producer: Josh Lawson

(other nominees were District 9, Fantastic Mr. Fox, Up, and Watchmen)

The big winner of the night was Sony Picture’s District 9, which won eight awards, including best integrated campaign. More information and a complete list of winners at hollywoodreporter.com and keyartaward.com.

 

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