Back in January Star Trek’s new Uhura, Zoe Saldana, was announced as the new face of Avon. And today, Calvin Klein announced that Saldana is going to be featured in a global campaign for Calvin Klein Underwear. Check out a first look below.
Zoe Saldana Gets Into Calvin Klein Underwear
Today at a press conference in Berlin, Germany, Calvin Klein Underwear announced that Zoe Saldana will be featured in their women’s Fall 2010 Calvin Klein Underwear global advertising campaign, shot by renowned fashion photographer Mikael Jansson. The campaign will include a mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues. In a release Bob Mazzoli, Chief Creative Officer of Calvin Klein, said of Saldana:
We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch. Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.
And Saldana (who frequently is seen wearing Klein on the red carpet) stated:
Calvin Klein has always put forth such beautifully executed campaigns. It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.
And here is the first image from the campaign