Star Trek’s William Shatner is starring in a new CBS sitcom called $#*! My Dad Says , and the show’s title continues to face controversy coming from the Parents Television Council. And so today they have called for action against advertisers who sponsor the show and are threatening boycotts.
PTC is not taking $#*!
Shatner’s new show was inspired by the popular Twitter account @shitmydadsays, but CBS opted to call the show $#*! My Dad Says. Back in May the Parents Television Council, a watchdog group which professes to be the "nation’s most influential advocacy organization protecting children against sex, violence, and profanity on television", warned CBS that if they did not change the name of the show they would take action. CBS has not changed the name of the show, so today the PTC has made good on their threat, calling for a campaign to target advertisers associated with the show. In a statement PTC president Time Winter stated:
The Parents Television Council and its members want to know the names of each and every advertiser that chooses to associate its products and services with excrement. The Second Edition of the 20-volume Oxford English Dictionary contains full entries for 171,476 words in current use; yet CBS decided to use the ‘s-word’ in the title of this show, putting its blatant contempt for children and families front and center.
CBS has vowed that the show will not contain any profanity and that it will be a family-friendly TV series, however that is just not good enough for the PTC. They just can’t get over the title, noting in their statement "Their reliance on symbols as a veil is feeble at best."
Assuming that CBS sticks with the name, the PTC will inform its members which advertisers are associated with the show and call for members to boycott their products.
So far CBS does not seem to concerned about the fuss. As for his part, just last week William Shatner was talking about how they shouldn’t even be using the symbols, saying "I wish [CBS] would call it ‘shit’…The word ‘shit’ is around us. It isn’t a terrible term. It’s a natural function. Why are we pussyfooting?"
UPDATE: Co Creator responds
Max Mutchnick, co-creator and executive producer of $#*! My Dad Says, tells EW there is no plan to change the name of the show, and he notes:
As a parent, it is my opinion that the Parents Television Council has much more important s–t to focus on than the title of a sitcom called ‘BLEEP My Dad Says’
More info on the at www.parentstv.org