TrekMovie is back from vacation with news from one of the exciting things to look forward to with the 2013 Star Trek sequel. The new movie ushers in the first Trek tie-ins from toy giant Hasbro. And today Paramount and Hasbro announced they will be revealing the first Star Trek toys from their KRE-O building blocks line at San Diego Comic Con later this month. They have released a first look at the KRE-O USS Enterprise and a video teaser for an upcoming stop-motion KRE-O Star Trek short film. Check those out below.
First Look At Star Trek KRE-O line + Teaser for Stop-motion Star Trek KRE-O short
At San Diego Comic Con, coming up in a couple of weeks, Hasbro will reveal the first toys from their Star Trek KRE-O building blocks line. They will be showing off Kirk, Spock and McCoy along the USS Enterprise (which you can see below). They are also promising that these are just some of the figures and vehicles Hasbro will be releasing.
Working with JJ Abrams Bad Robot, Hasbro has also created a stop-motion digital short featuring the KRE-O figures. This short will be released later this year (after SDCC). But they have released a teaser today to give us a taste.
THE KRE-O BRAND FROM HASBRO “BUILDS” A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREKTM AND TRANSFORMERS BUILDING SETS
Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled
in Anticipation of Premier Pop Culture Event in San Diego
Pawtucket, R.I. – July 6, 2012 – At Comic-Con, the KRE-O brand from Hasbro, Inc. (NASDAQ: HAS) boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.
In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. At Comic-Con the teaser trailer for the KRE-O STAR TREK digital short will be featured along with the upcoming U.S.S. ENTERPRISE building set and KREON figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first look image of the KRE-O STAR TREK U.S.S. ENTERPRISE set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel at www.Youtube.com/KREO.
“Comic-Con International is the perfect place to give fans a sneak peek at upcoming KRE-O STAR TREK products and the teaser trailer for the KRE-O digital short produced by Bad Robot,” said Kimberly Boyd, global KRE-O brand director at Hasbro. “The KRE-O brand is enjoyed by consumers around the world and Hasbro is thrilled to work with the amazing teams at CBS Consumer Products, Bad Robot and Paramount Pictures to bring the STAR TREK property to life with KRE-O building sets.”
STAR TREK will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The Company successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won’t want to miss these new figure reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.