Yesterday we reported the outline of Hasbro’s plans for Star Trek this spring, and today the company revealed their line at the Toy Fair in New York. The line covers toys for both Star Trek in general as well as speicific toys for the upcoming Star Trek Into Darkness movie. And some of the toys may provide some clues about the Into Darkness movie. More details, images and analysis below.
THE HASBRO STAR TREK LINE
KRE-O Building Sets:
For about a year, fans have known that Hasbro would produce a Star Trek version of their popular KRE-O line, and today’s announcement shows a diverse line of KRE-O products from the new film, and a promise of future items from previous versions of Star Trek. The Star Trek line revealed at ToyFair (and shown at the official Star Trek site), appropriately, is breaking new toy technology ground with the inclusion of LIGHTTECH technology, meaning that the building sets will have cool lighting effects that add to the fun and realism of the sets. All products are available starting April 29th, and have retail prices from $7.99 to $69.99 depending on the size of the set.
The first set is the U.S.S. Enterprise Building Set (432 pieces) which includes an 18” Enterprise with bridge playset and 5 KREON miniature figures: James Kirk, Spock, Leonard McCoy, and two villains. The set includes light up nacelles and photon torpedoes.
The Enterprise can battle Klingon Bird of Prey in the second building set (236 pieces) which includes James Kirk, Nyota Uhura, and two Klingons KREONs.
Once you defeat the Klingons, you can complete Spock’s Volcano Mission Building Set (141 pieces) using the included Spock (in volcano suit) and Hikaru Sulu KREONs. Also included a shuttle with a zip string for KREON figures and Nibiru volcano bricks.
Other, smaller sets include the Transporter Trouble Building Set (65 pieces) which features a cool lighting effect and a lever that turns a KREON figure so it looks like the character is beaming. Included are Montgomery Scott and a Klingon KREON. The Space Dive Building Set (36 pieces) has KREONs of James Kirk (with LIGHTTECH technology it appears!) and a villain, and an airlock to build.
KRE-O Micro Build Ships:
Small ships made of about 30 to 40 pieces, the Micro Build Ships include a LIGHTTECH stand and features the Enterprise, the Kelvin and Jellyfish Ship from ST2009, and a Klingon Battlecruiser.
KREON Booster Figure Packs:
Adding to the fun are Figure Packs, about $3 each. Each pack holds one of six different KREON figures and accessories, although which one is a surprise. The six characters are Nero from Star Trek 2009, a Gorn, Grasia (which appears to be the same race as Alnschloss K’Bentayr from ST2009), Lieutenant Sprong (possibly a new character from STID?), Keenser (YES!), and another Klingon. According to Startrek.com, future KREON figure packs will be available this autumn, including characters like a Borg Drone and General Chang from Star Trek VI: The Undiscovered Country.
At a panel today Hasbro said future waves of Kreon figure pack will include Prime Universe Khan, Borg, Spock, Worf, Andorian, Salt Vampire, and Locutus.
Also announced was the Toys R Us exclusive Star Trek Fighter Pods. Fighter Pods have a huge following among Star Wars fans, and this is a welcomed surprise. For those unfamiliar with Fighter Pods, they are plastic pods with launchers, usually a ship, that contain miniature figures that are used to battle each other.
ANALYSIS: Clues to Into Darkness in Hasbro Toys?
Occasionally, toy lines can be scanned carefully for clues to a movie. In the descriptions from the official Star Trek site there are three different figures called "villains" (two of which are called "Specialist" on the Enterprise Building Set packaging). If we presume that the "Villian" KREON included with the Space Dive Building Set is a Harrison toy, which seems likely with the black hair and big gun seen in the trailer being used by Harrison, then it is interesting that he is wearing the same costume as the two KREONS also called "villains" in the USS Enterprise Building Set.
"Villain" KREON (likely to be John Harrison)
If we are to assume that the "villains" are not just an invention of Hasbro, then it follows that Harrison is not acting alone and is possibly part of an organized group. We know from on the record interviews and reports that Harrison is a member of Starfleet and we know that there is a threat within Starfleet. This leads to a bit more speculation (not based on any inside info). If true, then are these KREON designs alternate or Starfleet costumes? Do they belong to a special agency in Starfleet, ala Section 31 from Deep Space Nine and Enterprise? Or, are they the costumes of a terrorist group that Harrison forms? Or, are they not Starfleet costumes at all, and like Khan in “Space Seed” and Star Trek: The Wrath of Khan, are these augment figures dressed in a kind of elite costume of Khan’s followers? Notably the Harrison KREON and "Specialists" don’t have a Starfleet insignia and their ‘shirts’ dont have the delta pattern either.
Two more "villain" KREON "Specialists" with Enterprise pack
QUESTION: Is that all there is?
While there is a lot to see here from Hasbro, I am concerned there is no mention of role playing toys or regular action figures/playsets/vehicles based on the new movie. I am thrilled about the KRE-Os and Fighter Pods, and they are a welcomed addition to our collection. However, by now, we should have learned about more traditional and standard toys. TrekMovie has already reported that Playmates is not returning for Star Trek Into Darkness and Hasbro’s announcements at ToyFair went into great detail on their upcmong plans for figures and toys for other franchises including Star Wars and G.I. Joe.
Some of the 2009 Star Trek figures from Playmates
I am also concerned about the lack of information about promotional tie-ins (beyond Esurance). Is there no restaurant promotion this time, with toys and glasses? Is there no grocery store tie in? How about trading cards?
2009 Kellogg’s "Star Trek" Eggos
It is possible these items and promotions are forthcoming and they just have not been announced yet. However, now is the time when we should have known about these historically. If there are no traditional action figures, it is sad news for Star Trek collectors, and more importantly, for kids whose play helps keep the action going after the film has ended and who become lifelong fans sometimes through playing with the toys. If there are no restaurant or grocery store promotions, then this mean less advertising for the film because everyone goes to the grocery store and would have noted the Kellogg’s products available for the last film. Retail and grocery advertising is one of the important standards for big Hollywood films.
2009 Burger King glasses
I am hopeful that my concerns are unfounded and that the news is just slow this time around. After all, who would have guessed yesterday there would be Star Trek Fighter Pods! As Spock says, there are always possibilities…