The worlds of Star Trek and real space exploration have been intertwined since the show began in the 1960s during the space race. And the tradition will continue with the release of Star Trek Into Darkness thanks to a privately crowdfunded campaign to air PSAs at screenings of the new Trek movie which will promote more NASA funding.
‘We Are The Explorers’ ads To Air With ‘Into Darkness’
This week the Aerospace Industries Association (AIA) of America successfully ‘crowdfunded’ a campaign via Indigogo to air 30 second spots to promote NASA’ space exploration during selected screenings of Star Trek Into Darkness. The campaign isn’t being run by NASA but the AIA represents over 350 aerospace manufacturing companies and their goal is to demonstrate support for NASA and to inspire a new generation of students (and to inspire peopel to support funding for NASA of course).
The plan is to make a 30 second advertising spot out of the following "We Are the Explorers" video which was recently made by NASA (below). These spots will be shown with selected showings of Into Darkness.
The AIA campaign easily met their target of $30,000, probably helped greatly by support from Star Trek: The Next Generation star Wil Wheaton via Twitter.
For more about the campaign visit the official Indigogo campaign page.