The international marketing for Star Trek Into Darkness is starting to kick in. For example there are now three different commercials for the film running in Germany which you can see below. We also have news on ticket sales starting Tuesday in the UK and more below.
3 New International Star Trek Into Darkness International TV Spots
Last weekend we reported on a new 60 second UK TV spot for Star Trek Into Darkness. Now three more shorter Star Trek Into Darkness international commercials have been released (alas, none show new footage). These are all localized for Germany, but a Paramount rep tells TrekMovie these same commercials (and others) are made available for all markets to develop their own localized versions.
If you are wondering the tagline "Unsere welt wird untergehen" translates as "Our world will be destroyed" (according to TrekMovie German contributor Thorsten Wulff).
UPDATE: International marketing is now using the tagline “Earth will fall” so "Our world will be destroyed" seems to be a more literal translation.
Tickets go on sale in UK on Tuesday
Speaking of international markets, Odeon Cinemas announced that they will begin to sell tickets in the UK on Tuesday April 9th at 9:05 AM. Into Darkness opens in the UK on May 9th. Check the Odeon site on Tuesday to buy your tickets.
The UK outdoor campaign has also started. Our friends at CumberbatchWeb spotted this poster at the Oxford Street Tube Station.
Into Darkness poster in UK – tickets go on sale on Tuesday
NOTE: It is quite possible tickets for Into Darkness in other countries will also go on sale soon. Please check your local listings. If you see ticket sale announcements in your country feel free to send us a tip to tips@trekmovie.com.
The importance of international for Into Darkness
Star Trek Into Darkness opens May 9th in some locations and so the TV campaign appears to be starting there a bit earlier than in North America (where it opens May 17th). So far there has only been the Super Bowl commercial and the sneak peek during last week’s season finale of The Walking Dead.
It is expected that the Star Trek Into Darkness international campaign will be more robust than that of the 2009 Star Trek movie. While the last Trek film performed very well in English-speaking markets (US, Canada, Ireland, UK, Australia and New Zealand) the film generally under-performed everywhere else in the world. The hope is that Into Darkness international sales will get closer to matching domestic sales (US & Canada). In 2009 domestic sales for Star Trek accounted for 2/3s of the global box office.
"Star Trek Into Darkness" poster for Brazil – one of the markets Paramount is hoping for better ticket sales
Will they ever do any marketing with that Are You the 1701 site?
Nice. Can’t wait for marketing to ramp up in the states.
Regards
Thumbs up!
I LOVE the end of the German commercials when they say the title of the movie.
Glad to see something happenting to promote the film
Why are American movie makers suddenly so obsessed with how a movie performs overseas? It used to not matter, now it’s a nail-biting race.
Was only going to be in Oxford Street tube station (thats subway station for you good folks of the U.S….although I’m sure you knew that!). Can’t it have been at Dagenham Heathway station?!
TIGHT! Guess I’ll know on April 23rd if I’m gonna bother popping over to London to see the movie six days before I see it in New York. A few things I want confirmed before I see it.
J-R!
#6. petrichor – April 8, 2013
Simple economics, look at the leader of the recent BlockBusters:
http://www.boxofficemojo.com/movies/?id=avatar.htm
You see it had ticket sales valuing nearly 3 times the U.S in the international market.
The BIG money’s international. In fact, it is possible for a film to do miserable in the North American market and still succeed by doing well in the international.
For example look at THE MUMMY 3:
http://www.boxofficemojo.com/movies/?id=mummy3.htm
Horrible in the US compared to 2009’s STAR TREK but bested TREK;s BO by doing well in the international.
As noted in the article, Paramount are working on improving intl but they still make more money on each domestic $ vs intl $s – fewer middlemen, better deals with theaters. They would be happy if they could just get to parity with intl. They dont expect Avatar money.
I wouldn’t say Int’l is more important more like ‘as important’ as Domestic
#10. Anthony Pascale – April 8, 2013
It would only be prudent that Paramount, et al, set modest goals for Trek. But I doubt their marketing department is content to aim merely for parity. Like the filmmakers, they want to hit it out of the park and for them that means SHREK FOREVER AFTER international numbers. I get it that it is not more important to the board as you say, but I think it is clear marketing is going for it.
And who amongst us, even the most curmudgeonly set against the current vision, would really be upset at all the worldwide attention being focused on Trek if they pulled this historic first off?
For decades, I’ve lamented that Paramount just didn’t seem to find Trek worth investing in significantly for marketing, seemingly content in the belief that it markets itself. Glad to see that change in 2009, and even more happy to see the international marketing go gungho.
Wow, DUBBING, in Germany? Though the guy doing Harrison has an actorly rich sound to his deep voice. That voice at the very end, though …
… sounds like “In a World…” guy’s Mini-Me ; D
#11, Dis, You have to admit marketing in the US has not been exactly stellar, pardon the pun. No lobby cards yet, a poster that’s ambiguous to any but a Trek fan [who else is going to recognize the Delta Shield cut-out?], the nearly colorless aspect of it.
It looks like a depressing post-apocalyptic movie, from the poster I saw. It doesn’t look colorful – very little to draw the eye and you can’t even recognize international star Benedict Cumberbatch, cos his back is to the viewer!
Whoever the “marketing genius” is for this film should get employed in some other aspect of Paramount, anywhere but marketing
@12
Dubbing in germany is the norm.
What, Our world will be destroyed ?
Is Nero back? Sounds like the marketing department is exagerating a little bit.
Johnny boy…
You sound good in German too!….And, I don’t even speak German…
I’m not too crazy about the way you sound in French* though, but, that is a very personal opinion…
Original version , baby.
That’s what I want.
*Link if authorized here:
https://www.youtube.com/watch?v=amuQqUg6nqQ
That tube poster is classy. Sure, TDK, TDKR comparisons blahblahblah but it’s ace!
Can I just say that I have been searching for Trek stuff in two of the biggest cinemas/malls in Manila and I haven’t seen a trace of STiD yet. I understand we’re also getting it in May. Ah well, maybe they’ll put it up after they removed all the GI Joe stuff.
Marja – TOTALLY agree! The marketing still sucks. They need new marketing people ASAP!
J-R!
@13.
They said a few times that they are trying to do something like Christopher NOlan achieved with The Dark Knight. And that was dark and postapocalyptic as well. ANd everybody wanted to see it
#13. Marja – April 8, 2013
Hmmm,…you’re not going to get much argument from me that Paramount has bad habits in marketing Trek. So, yes, I’ll give you that. But the international campaign seems so much better focused. Of course when it’s been miserable for so long I suppose any attention might be a BIG improvement. I’ll have to let our extra-US fans report on whether they feel a superior campaign compared to the past is being effectively waged there worldwide. All I know, is sonofagun they seem to be trying. They really seem to be trying. And yes, unfortunately, it seems to make the fire in their 2013 US marketing seem dimmer than in 2009 or at least not as inspired.
#13. Marja – April 8, 2013
Hmmm,…you’re not going to get much argument from me that Paramount has bad habits in marketing Trek. So, yes, I’ll give you that. But the international campaign seems so much better focused. Of course when it’s been miserable for so long I suppose any attention might be a BIG improvement. I’ll have to let our extra-US fans report on whether they feel a superior campaign compared to the past is being effectively waged there worldwide. All I know, is sonovagun they seem to be trying. They really seem to be trying. And yes, unfortunately, it seems to make the fire in their 2013 US marketing seem dimmer than in 2009 or at least not as inspired.
German Translation.
English: I am better.” “At what?” “Everything…
German: FEGELINE!!! FEGELINE!!! FEGELINE!!!
:-D
Hi folks,
seems, a new poster is out:
http://www.filmstarts.de/nachrichten/18477936.html
Fegeline???
I don’t get it. :-/
I guess he is referring to the SS-Officer Hermann Fegelein and the concerning Internet-meme of the german film
Der Untergang a.k.a Downfall.
My local cinema in Germany is selling tickets (= you can reserve places in the cinema) for a double feature (Star Trek 2009 and Star Trek Into Darkness) now. They will show the movies starting at 23:00 on the 8th May. Nothing about Star Trek Into Darkness alone though yet.
I got that wrong before. You can only buy the tickets I was speaking about and not reserve it like usual at the moment.
I guess “Our Earth will fall” is a better translation from the German ” Unsere Erde wird untergehen”.
“Unsere Welt wird untergehen” can mean, that the planet gets destroyed, but it can also only mean the destruction of what you are used to. For example instead of peace and order, war and chaos. Huge negative changes in how the society works. I think it is a little ambiguous, but what they show in the trailers seem to imply more of the second meaning than the first one.
Just got my pre-premiere tickets :D
10:
Anthony:
International has skyrocketed in the 21st century simply because so many new cinemas have been constructed. Franchises like “Die Hard” and “Ice Age” have absurdly large grosses in Eastern Europe, China, the Middle East. ‘GI Joe’ will make most of its gross revenue overseas.
One issue ST09 had was actual lack of distribution. I was in touch with Polish fans via the site who had to drive 3 hours to “the” cinema in Poland showing the film which they had to find on their own. The country has had many IMAX and 3D cinemas and massive multiplexes for 15 years in all major cities. None of them had ST09 on their calenders. I understand Brazil was also neglected.
Paramount, as distributor, was not even trying, IMHO.
The dubbing voice of Cumberbatch seems to be the same he has in Sherlock. (Or at least is a sufficiently similar one. Hard to determine because it’s in “voice-over mode” in these trailers.)
Good. Otherwise, it would annoy me a bit.
“Unsere Welt wird untergehen!” can also be translated as “Our world will go down!” –> “will fall”
(Coincidentally, Exverlobter has mentioned in post # 25 the noun to the verb “untergehen”, which is “Untergang”. And this was translated as “downfall” by the movie-title-translator-guys.)
Munich, Germany:
Preview
http://www.mathaeser.de/mm/film_details?id_f=9991059
Double Feature
http://www.mathaeser.de/mm/film_details?id_f=9991060
Tickets on sale since at least a week!
Is anyone here going? :D
@32: Tommy Morgenstern is dubbing Cumberbatch as Sherlock. But in these trailers you can hear Sascha Rotermund dubbing Cumberbatch as Harrison.
#31. AJ – April 8, 2013
And now their domestic marketing almost seems to be the one lacking effort. If, I didn’t know better, I’d claim that Paramount agreed in the IRON MAN 3 buyout not to market the Trek sequel in any way that might impinge on the Disney picture’s release?
@1:
Good question! It’s been so long that I actually forgot they had created it!
Videos are amazing,action is great.The country has had many IMAX and 3D cinemas and massive multiplexes for 15 years in all major cities.
I like the 2nd one the best!
Video you shared is nice,I had watched it. The country has had many IMAX and 3D cinemas and massive multiplexes for 15 years in all major cities