The producers of Star Trek Into Darkness always say it is a bigger movie (and that means budget too). So it is good news that today it is being reported the film is set for a franchise record-breaking opening weekend. Details on that below plus the movie has officially got its expected PG-13 rating, find out what the MPAA parental guidance says too.
Variety: Into Darkness Set For $85M+ opening weekend
Today Variety is reporting that early insider tracking indicates that Star Trek Into Darkness is "gearing up for a stellar $85 million opening (weekend)." And that is actually a low end, the report goes on to say:
Analysts suggest the 3D actioner could exceed $90 million, depending on word of mouth. Pre-release buzz has been building steadily for the film starting as early as December when Paramount released the film’s first teaser trailer.
The 2009 Star Trek movie had a domestic opening of $70 million and went on to make a total of $385 worldwide. As noted before here at TrekMovie, about two-thirds of the global total was from domestic sales. Paramount has been upping their international marketing for Into Darkness (as has been seen here at TrekMovie.com). Variety also notes the international push, saying:
Despite its U.S. projection, one of “Star Trek’s” biggest hurdles will be overseas, where the first feature struggled to beam up audiences, earning just $125 million. Sequels usually fare better, however.
Variety is also reporting that the budget for Into Darkness was $185M, which is more than the $150 million for the 2009 movie but still below other summer tentpole movies. TrekMovie sources indicate that much of the additional money went to the 3D conversion and to shooting about a third of the movie in IMAX.
If Into Darkness does open to an $85-90 million weekend, and international marketing efforts pay off, then this movie could break through past $500M. I suspect Paramount would be happy with anything exceeding the take from the 2009 movie.
Into Darkness Gets PG-13 Rating
Earlier this week the MPAA issued a number of ratings for summer movies, including Star Trek Into Darkness. As expected the movie received a PG-13 rating. Specifically the parental guidance notes the film contains "Intense sequences of sci-fi action and violence." The rating has also been added to the official www.startrekmovie.com website:
Since the introduction of the PG-13 rating in 1986, three of eight Star Trek releases held the PG-13 rating (First Contact, Nemesis and 2009’s Star Trek) rating. All the other films held a PG rating (and in fact in 1979 Star Trek: The Motion Picture was originally given a G rating, but that was later upgraded to PG for the director’s cut).
That being said PG-13 has become the new normal for Hollywood blockbusters. Every single 2012 live-action movie in the top 20 for box office performance was either PG-13 or R rated.
Star Trek Into Darkness’ parental guidance is also notable for how it differs from other summer 2013 movies (also rated PG-13). For example Iron Man 3’s parental guidance states "sequences of intense sci-fi action and violence throughout, and brief suggestive content." And R.I.P.D. gets "violence, sci-fi/fantasy action, some sensuality, and language including sex references." So apparently Into Darkness is not as sexy as some of the promos might suggest (at least relative to other summer 2013 movies).
"Into Darkness" gets warning for violence but a pass on sexual content
Thanks to Geri for tip
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