The URL www.StarTrekBeyond.com, has now been registered in the ICANN database by brand protection company MarkMonitor, the same company used by Paramount to register the official Star Trek Movie website www.StarTrekMovie.com, www.areyouthe1701.com, and other Paramount properties.
A WHOIS search of the public ICANN database reveals that the URL www.StarTrekBeyond.com changed hands today from Michael Chang Gummelt, creator of the now titled “Star Trek Uncharted” fan series concept, to MarkMonitor, a brand protection company used by Paramount. MarkMonitor’s job is essentially to protect a company buying a URL (or other digital asset) and to make sure similar domain names aren’t registered by someone else. Studios often choose not to release the official title for a film before such digital assets are secured, as “domain name resellers” could otherwise move to buy up domain names related to the production with the intention of reselling them to the studio for a hefty fee.
Paramount uses MarkMonitor to protect a number of its properties, including the official Star Trek movie website StarTrekMovie.com, AreYouThe1701.com, TerminatorMovie.com, TransformersMovie.com, and more.
Perhaps now that StarTreBeyond.com has changed hands, and that the official start of production in Vancouver is tomorrow, Paramount will announce the official title for the film sometime soon. Then again, perhaps not. As of now, the domain shows only a 404 Error page. Eventually, it will probably redirect to the official StarTrekMovie.com site.
Star Trek Beyond: The official title?
This seems to be the final nail in the coffin that the official title of Star Trek XIII will be Star Trek Beyond. The first indication that this would be the film’s title was reported in a TrekMovie exclusive when the title was registered with the Motion Picture Association of America in April. Shortly thereafter it was mentioned as the name of the film by writer/star Simon Pegg on his blog. Paramount is remaining tight-lipped about anything related to the production or promotion of the film, for which production is just kicking off in Vancouver.
Star Trek Beyond/Uncharted Fan Pitch
TrekMovie’s exclusive story that Michael Chang Gummelt, a fan not involved in the film industry, was invited by Paramount to pitch a series stirred up a strong reaction from many of our readers. Inquisitive Trekkies instantly noted two oddities also mentioned in the article: 1. Paramount doesn’t solicit pitches from anyone, Hollywood insider or not; and 2. Paramount doesn’t even have the rights to produce a television series. CBS does. Additionally, the timing of the name change of Michael Gummelt’s “Star Trek Beyond” to “Star Trek Uncharted” (and accompanied change in URL) seemed too coincidental for a deal between Gummelt and Paramount not to be in the works.
When asked whether the opportunity to pitch Star Trek Uncharted came in return for the StarTrekBeyond.com domain name, Michael Gummelt declined to comment.