After weeks of speculation and rumor, today it was announced that the first trailer for the next installment of the Star Trek franchise will bow on December 18.
The speculation that something was brewing started last month, when STB‘s director Justin Lin intimated that he was burning the midnight oil working on something Trek-related:
— Justin Lin (@trailingjohnson) November 17, 2015
Placing the trailer in front of a film as eagerly anticipated as Star Wars: The Force Awakens is a major coup for Paramount. After keeping unusually quiet about the film, the studio is now making a big a splash as they can as they begin a publicity campaign that will culminate with the film’s release in July.
There’s no word on when the trailer will make it’s web debut, but it’s probably safe to assume it will be on the same day as the theatrical premiere.
Star Trek Beyond hits theaters on July 22, 2016.