To live long and prosper – and look fabulous while doing so! That must be the goal with MAC’s newly announced partnership with Star Trek to celebrate the franchise’s 50 year anniversary with a brand-new makeup line.
Featuring shimmery metallics and bold colors, MAC’s collaboration is taking inspiration from four female faces of Star Trek – Uhura, Deanna Troi, Seven of Nine, and Vina, made up as an Orion. As you can see from the colorful and stylized drawings released, MAC’s 25-piece collection for eyes, lips and face is aiming to appeal to a variety of galactic aesthetics.
According to a press release from MAC and StarTrek.com, the line will be available for purchase online this summer, with several exclusives being released at San Diego Comic Con in July. MAC will launch the line in stores starting September 1, just in time for the 50th anniversary date. Creative director of MAC, James Gager, championed Star Trek’s tradition of “storylines [that] pushed gender and racial boundaries”, which fits with the cutting-edge and modern vibe that MAC offers its customers.
While longtime Trek fans know that Seven of Nine is more likely to give you a lecture on the frivolity of makeup than to become a representative of MAC, I still applaud the efforts of CBS and Paramount to offer Star Trek products outside the usual, male-oriented box. This is their first partnership with a makeup brand, and I hope to see more product lines like this in the future. MAC & Star Trek’s team up is indicative of a trend in the market, as CoverGirl partnered with Star Wars to release a line of makeup last year in time for The Force Awakens, featuring Janelle Monae as the face of the line. It is always great to recognize that female fans need products and merchandising, too!
If this line is successful, perhaps Trek fans will see additional female characters – like Dr. Crusher, Captain Janeway, Major Kira, and Lt. Dax added to this glamorous lineup! For now, I am looking forward to trying out the fruits of this new and cool collaboration! Right now I think I most fit the Troi aesthetic – how about you?