Here’s a marketing partnership done right: Enterprise Rent-A-Car has released their first commercial featuring their Star Trek partnership, and it’s perfect.
In the ad, employees beam up, offer the Starship Enterprise for rental (and get asked about mileage), practice their Klingon, and “yes” the Vulcans over the phone. One of them even walks into a cloaked ship. Ouch! (“Sheila, you HAVE to turn off the cloaking device”!)
The ad is called “Business Is Going Boldly,” and features the phrase “Until We Can Beam You Up, We’ll Pick You Up.” In additional to commercials, you’ll see signage with the slogan on it on airport shuttles in NYC and Philadelphia, plus various other locations.
We have to give them credit for this one. We’ve seen some terrible ads from Rocket Mortgage, which include an unfortunate shot of a Vulcan handing over his dirty laundry to his wife, and a more creative ad from Hewlett Packard Enterprise, focusing on new technology. But Enterprise Rent-A-Car wins for being the most creative as well as the funniest.
Watch the clip below, and let us know what you think. Pick-up in the Beta Quadrant!
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