McFarlane Toys Inks Deal For Star Trek, Including ‘Discovery’ [UPDATED]

CBS Consumer Products and McFarlane Toys just announced a new licensing deal covering the entire Star Trek franchise, including TV shows and movies. The announcement specifies that MacFarlane will be creating figures, role play weapons and accessories for the new Star Trek: Discovery television series.

The initial line will also be 7″ articulated figures for Captain Kirk from the original Star Trek and Captain Picard from Star Trek: The Next Generation. These figures will debut in window box collector packaging and feature iconic accessories such as phasers and communicators.  They will be available in the spring of 2018 at major retailers worldwide starting at an MSRP of $19.99.

McFarlane is well-known for high-quality collectible figures from a number of brands including Spawn (originally created by Todd McFarlane), The Walking Dead, South Park, Rick and Morty, Gears of War, the NBA and the NFL. The below Sara Ryder 7″ articulated figures from Mass Effect: Andromeda (which sells for $19.99) should give an idea what kind of work they do.

McFarlane Toys 7-inch Mass Effect figure

“Star Trek is hands down one of the most groundbreaking and innovative franchises in the history of entertainment,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “We plan on carrying that forward with our upcoming toy lines, giving fans a fresh and detailed look, that their favorite characters deserve.”

The announcement also says that “various characters from the highly-anticipated Star Trek: Discovery TV series and other adaptations will follow.” McFarlane already has a head start on the Michael Burnham figure for Discovery, because in July they will be releasing a 5-inch Sasha figure from The Walking Dead (MSRP: $15.99), and both roles are played by the same actress, Sonequa Martin-Green.

McFarlane Toys’ figure of Sonequa Martin-Green’s Sasha from The Walking Dead

In a statement, Veronica Hart, senior vice president of CBS Consumer Products said “We are excited to sign McFarlane Toys as the first licensee for Star Trek: Discovery. Its commitment to quality and dedication to fans is the perfect combination to bring this line-up of products to life.”

Note: Article has been updated with details from press release.

Keep up with all the Star Trek merchandising news at TrekMovie.


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