CBS Interactive president Marc DeBevoise spoke with Decider about the CBS streaming strategy including, of course, CBS All Access, which will be the home for Star Trek: Discovery after the first episode airs on the CBS Television Network on September 24th.
DeBevoise said that currently CBS All Access has over 1 paid million subscribers and reiterated the previously stated goal of reaching 4 Million subscribers by 2020. And to reach this goal he pointed to two driving factors this fall: their first full season of NFL games and the launch of Star Trek: Discovery.
Specifically when asked how CBS was going to get Discovery noticed by the mainstream in the current landscape of premium TV shows, DeBevoise acknowledged the challenge but predicted the new Star Trek series will stand out:
We’re at peak TV with 400 or 500 shows a year, so getting through with anything is hard. We like the machine we have at CBS — the largest broadcast network, the No. 1 digital property – and not shared with other networks like Hulu, and 350 million social followers across our brands. We have to nice footprint to be able to launch new products, we’re constantly looking for what will resonate with consumers. Sometimes that an existing property, and sometimes that’s something new. Shows that come with a history are still new. If you’ve seen the trailer for Star Trek: Discovery, you can see that Soniqua Martin-Green is a unique star and you see a show that’s going to look different and feel different than anything that came before.
Adding more value to All Access
Star Trek: Discovery will be only the second original scripted show for the CBS All Access streaming service (the other being The Good Fight), but they are committed to launch more shows. DeBevoise talked about how they are looking to distinguish their shows from others produced by CBS:
We have a small team that sits within All Access but also at the CBS Studio. CBS has 40-something shows and is obviously much larger than what we’re doing, so we’re trying to keep an eye on slightly different projects that we think will fit the premium nature of CBS All Access.
The executive also talked about getting rid of the annoying practice of expiring current season episodes of CBS shows online:
One of the things we’re excited about for fall is that we will have the full seasons of all current series. The previous seasons of shows are generally controlled by the studio that makes the show. Where CBS is the studio, we’ll generally have previous seasons on CBS All Access. For other studios, we generally won’t have those previous seasons.
For more from DeBevoise read the full interview at Decider.
Keep up with all the Star Trek: Discovery news at TrekMovie.