CBS has announced a contest to win a trip for two to the September 19th Hollywood premiere of Star Trek: Discovery. The winning prize includes airfare to Los Angeles and travel to the red carpet event in Hollywood. The catch is you need to already be a subscriber of CBS All Access, so obviously entries are limited to those in the USA. More information on how to enter the contest at CBS.com.
This is actually the second contest for a trip to the premiere. As we reported two weeks ago, there is a charity contest supporting Rainn Wilson’s Lide Haiti charity. With a donation of $10 you have a chance to win a trip for two to the Hollywood premiere. event. More information and rules for the contest at prizeo.com.
Discovery headed to Fan Expo Canada
Star Trek: Discovery will be making an appearance at this weekend’s Fan Expo Canada, which is held in Toronto, conveniently located where Discovery is shot. On Saturday there will be two specific Discovery related panels. At 11:30AM in room 701B there will be a Production Design panel with some of the key people from the show’s design team. TrekMovie.com has been asked to provide some questions for the team and we will report back what they had to say.
Later on Saturday, the stars of the show will be holding a panel which will also be broadcast in a live edition of Innerspace on the Space Channel in Canada (the Canadian home of Discovery). The event starts at 3:30PM in room 106 and Sonequa Martin-Green, Jason Isaacs, Doug Jones, Anthony Rapp, Mary Wiseman, Shazad Latif and Kenneth Mitchell will be on hand. 
Star Trek: Discovery premieres on September 24th on CBS with all subsequent episodes on CBS All Access in the US. In Canada Star Trek: Discovery will premiere on Bell Media’s CTV and the Space Channel on the same night. Netflix will launch Star Trek: Discovery on Monday, September 25 to countries outside of the U.S. and Canada.
Paramount could learn some lessons in marketing Star Trek from cbs! Nice to see them pulling out all the stops.
Seriously. They’ve been putting in way more effort than Paramount did for Beyond. Like leaving a poorly-received trailer as the only marketing for six months.
I don’t think anyone could’ve done a worse job than what they did with Beyond. Which was bizarre considering how well they marketed the first two. I think with Beyond, the whole Orci shake up and rewriting/delaying the film threw everything into chaos. They really didn’t have anything to market until 6 months before it premiered and it was clear TPTB just didn’t know WHAT they wanted the film to be which is probably why Orci left in the first place. And that really showed in the marketing.
Add that they completely missed the 50th anniversary tie in (although they fought like hell to get the film done for 2016 for the anniversary) and you just have to wonder what were they thinking? Any of us could’ve done a better job but to be fair to the people who actually marketed it, I’m sue they could have as well. As I said, I think it was mostly Paramount themselves to blame and trying their best to make a movie that felt like Star Trek but wanted to market it as something else to try to appeal to both old fans and new and sadly lost both in the process.
With Discovery, there is obviously a clear vision and they are not afraid to market this AS a Star Trek product. In fact, I’m shocked just how much they are making it feel Star Trek heavy with all the Klingon marketing. If you go back to the previous shows like Voyager, Enterprise and DS9 there was actually little emphasis on the aliens, it was mostly just about the crew and lot of action/adventure stuff. Here the Klingons are highlighted as the main crew themselves. They really are trying to make this feel like classic Trek even if its modernized Trek.
I think Beyond would’ve done better had it been a good film rather than an average one. I don’t think Paramount had faith of the heart to commit expensive marketing to it. Never mind, I guess we get another one in ten years or so.
If Beyond was an average movie, so were the first two. Let’s face it, neither of the first two was anything special as far as science fiction movies go – and at very least, the third one was actually Star Trek.
I loved ST09 and especially Into Darkness, which returned to the allegorical story telling which made Star Trek special. I found Star Trek Into Darkness to be a very good film that addressed some of the concerns raised by fans over the previous film. Star Trek Into Darkness is surprisingly political for a summer blockbuster and sees Star Trek return to the allegorical story telling for which it is famous.
The movie acts as a metaphor for America’s descent into moral ambiguity following the terrorist attacks of 9/11. The hunt for John Harrison is analagous to the search for Bin Laden and the debate about whether to launch photon torpedoes at the Klingon home world is relevant to current debates regarding the morality of drone strikes.
The film concludes with Kirk realising that he lost perspective following the terrorist attack on Starfleet. He then rededicates himself to science and peaceful exploration and begins the famous five year mission, to explore strange new worlds and to seek out new life. The title “Into Darkness” refers to the moral state of American foreign policy following 9/11 (fear, vengeance, anger, and violence) and the final scenes state that it’s time row back from this.
Star Trek Beyond, whilst entertaining, lacked any iconic moments or impressive visuals (Yorktown aside). A lack of the epic – for me, the film felt like Insurrection – an OK film, but an inconsequential one.
Although I loved Star Trek Beyond unlike you, I agree with what you’ve said about Into Darkness.
Yes, it’s great to see them acting like Star Trek is important!
CBS did everything but have outside promotions with other companies and their products to promote Discovery-it is impressive promotion.
The Marketing & preview turned me off Beyond but when I saw it I greatly enjoyed it & was surprised that it got the Characters & the spirit of Star Trek right
Here’s hoping I will be able to return to this post and announce that for the first time, I actually won a ‘Trek contest – fingers crossed!
“The catch is you need to already be a subscriber of CBS All Access” Hmm.. what happened to no purchase necessary?
My health doesn’t permit me to travel, so I won’t be entering the contest, but best of luck to everyone who does enter!