‘Star Trek: Discovery’ Promoting Globally With Isaacs In Blackpool, Shenzhou In Berlin And More

We have been sharing a lot of online promotions for Star Trek: Discovery in the last few weeks, but the campaign for the show goes far beyond the interwebs With just three weeks to go, the marketing of Discovery is going global and local. We have gathered a few examples from just the last few days around the world. 

Isaacs brings Discovery to Blackpool

Last night the annual ‘Turn On’ event was held for the Blackpool Illuminations in the UK and Discovery made a surprise appearance in the form of the U.S.S. Discovery being needed to power up the lights, thanks to Captain Lorca (Jason Isaacs) who appeared on the big screens. You can watch video of this Star Trek moment below (courtesy of Joanne Lewis).

Cast panel in Toronto – Isaacs talks “holy buttocks”

Yesterday the Discovery cast held a panel at Fan Expo Canada, conveniently located in Toronto where the show is shot.

Discovery cast at Fan Expo Canada (Space Channel)

The Space Channel has a breakdown of the event which mostly mirrors other recent panels from Star Trek Las Vegas, TCA, and SDCC. They did have a fun quote from Isaacs talking about his butt:

“I try not to get too excited, but then we got onto the bridge there was a chair there, calling my name. It’s going, ‘Stick your ass on me’ and I wouldn’t do it. I spent the first two or three episodes conducting the war, standing like the torpedoes were members of an orchestra. I just put off sitting in the chair… My buttocks where William Shatner and Sir Patrick Stewart and so many others have placed their holy buttocks! It’s too great.”

And a select few fans were lucky enough to get a photo with the cast, such as this one below.

Shenzhou shuttle in Berlin

Our friends at Star Trek Argentina sent us this link of a fan visiting Berlin who spotted a USS Shenzhou photobooth at the IFA consumer electronics trade show. The booth takes a picture of you as a Klingon.

Commuting with Discovery in the USA

The outdoor campaign for Discovery continues to ramp up including bus shelters such as this one spotted by fan Derek Attico in New York City.

And Mary Chieffo (who plays L’Rell) spotted this LA Metro bus skinned with Discovery in Los Angeles.

And speaking of Los Angeles, if you are flying into LAX and look out your window, you may spot Discovery too.

Sonequa headed to Colbert

This upcoming week will feature the first celebrity talk show appearance for Discovery. Sonequa Martin-Green will be a guest on The Late Show with Stephen Colbert on Wednesday night. There will likely be more appearances in the coming weeks, but it makes sense for CBS to start with their own late night show. That being said, Colbert is a fan so it should a fun appearance. 

Tune in Wednesday to see Sonequa Martin-Green on Colbert


Star Trek: Discovery premieres on September 24th on CBS with all subsequent episodes on CBS All Access in the US.  In Canada Star Trek: Discovery will premiere  on Bell Media’s CTV and the Space Channel on the same night. Netflix will launch Star Trek: Discovery on Monday, September 25 to countries outside of the U.S. and Canada.

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Me! I’m first for once!


You should be aware that the house policy is that “I’m first!” posts will be deleted. You should at least add something germane to the article if you want your flag to have any sort of shot at long term permanence.

I’m looking forward to catching Sonequa Martin-Green on Colbert. He’s an excellent interviewer.

Ahhh well, I was having an emotional outburst you might say. At least the “ME! part of my comment” counts for being contemporary from a Keenser Star Trek 2009 perspective, so I would have to dispute the contention that my comment has violated house policy. Anyway, I think it’s neat Jason Isaac powered up the big screens in Blackpool like that. I enjoyed it, what a fun light show for everyone, sure was a blast but it makes sense right? Captain Lorcans USS Discovery NCC 1031 is a science vessel, so he was at the right place at the right time. You the man Lorca!

That Blackpool clip is cringeworthy

IIIIII dunno, anyone else feeling like promotion of this show is a little…uninspired? Like all Trek advertising since STID? Just me? Hello? >.<

The tower “lighting” was pretty weak. Not sure they accomplished much with that.