We have been sharing a lot of online promotions for Star Trek: Discovery in the last few weeks, but the campaign for the show goes far beyond the interwebs With just three weeks to go, the marketing of Discovery is going global and local. We have gathered a few examples from just the last few days around the world.
Isaacs brings Discovery to Blackpool
Last night the annual ‘Turn On’ event was held for the Blackpool Illuminations in the UK and Discovery made a surprise appearance in the form of the U.S.S. Discovery being needed to power up the lights, thanks to Captain Lorca (Jason Isaacs) who appeared on the big screens. You can watch video of this Star Trek moment below (courtesy of Joanne Lewis).
Cast panel in Toronto – Isaacs talks “holy buttocks”
Yesterday the Discovery cast held a panel at Fan Expo Canada, conveniently located in Toronto where the show is shot.
The Space Channel has a breakdown of the event which mostly mirrors other recent panels from Star Trek Las Vegas, TCA, and SDCC. They did have a fun quote from Isaacs talking about his butt:
“I try not to get too excited, but then we got onto the bridge there was a chair there, calling my name. It’s going, ‘Stick your ass on me’ and I wouldn’t do it. I spent the first two or three episodes conducting the war, standing like the torpedoes were members of an orchestra. I just put off sitting in the chair… My buttocks where William Shatner and Sir Patrick Stewart and so many others have placed their holy buttocks! It’s too great.”
And a select few fans were lucky enough to get a photo with the cast, such as this one below.
Only 10 people were able to take a photo with the cast of #StarTrekDiscovery.
I was one of them!
— D'Enise (@NVGhost005) September 2, 2017
Shenzhou shuttle in Berlin
Our friends at Star Trek Argentina sent us this link of a fan visiting Berlin who spotted a USS Shenzhou photobooth at the IFA consumer electronics trade show. The booth takes a picture of you as a Klingon.
— Tomás Balmaceda (@capitanintriga) September 3, 2017
Commuting with Discovery in the USA
The outdoor campaign for Discovery continues to ramp up including bus shelters such as this one spotted by fan Derek Attico in New York City.
— Derek Tyler Attico (@DAttico) September 2, 2017
And Mary Chieffo (who plays L’Rell) spotted this LA Metro bus skinned with Discovery in Los Angeles.
— Mary Chieffo (@marythechief) September 2, 2017
And speaking of Los Angeles, if you are flying into LAX and look out your window, you may spot Discovery too.
Star Trek : Discovery, is landing on CBS September 24th: Pic courtesy of the LAX Airport Rooftop Billboards pic.twitter.com/4miESl9Oew
— Izzy Eichenstein (@izatoak) August 30, 2017
Sonequa headed to Colbert
This upcoming week will feature the first celebrity talk show appearance for Discovery. Sonequa Martin-Green will be a guest on The Late Show with Stephen Colbert on Wednesday night. There will likely be more appearances in the coming weeks, but it makes sense for CBS to start with their own late night show. That being said, Colbert is a fan so it should a fun appearance.
Star Trek: Discovery premieres on September 24th on CBS with all subsequent episodes on CBS All Access in the US. In Canada Star Trek: Discovery will premiere on Bell Media’s CTV and the Space Channel on the same night. Netflix will launch Star Trek: Discovery on Monday, September 25 to countries outside of the U.S. and Canada.