The Mego Corporation is making a big comeback. The famed toymaker, which hit its peak in the mid 1970s with popular figures and toys from Star Trek and other TV and film franchises, is returning after going out of business in 1983.
Mego returning exclusively to Target
Today the company announced an exclusive line of new and recreated classic Mego action figures will be launched at Target stores, starting later this month. The line will feature articulated cloth 8-inch figures, 14-inch figures, and 8-inch figure 2-pack dioramas. The toys will be sold under the brand “Marty Abrams presents Mego™” and be launched in three waves in 2018.
Star Trek will be one of the brands featured in the new line, along with DC and and I Dream of Jeannie. Each figure will have a unique serial number and be produced in a limited run of 10,000.
“This has been 30 years in the making and I’m excited to give my loyal fans and their kids something new and amazing to play with,” said Martin Abrams, Co-Founder and CEO of Mego Corporation in a statement. “We wanted to recreate a line that provides that nostalgic feeling of seeing a display of action figures they had as a child, and to share that with their own children.”
Details announced at SDCC
More details on the line will be announced at a panel at San Diego Comic-Con next week, but Target revealed a list of some of the figures that will be available this month, which includes an 8-inch Sulu figure from Star Trek: The Original Series. A spokesperson for Mego tells TrekMovie the new Mego figure line at Target will have more Star Trek characters, with further details made available next week at SDCC. They also provided us with a couple of higher resolution images for the Sulu figure.
The packaging for the Sulu figure also shows the Romulan Commander and a Gorn, which indicates those are also figures that will be available at Target. The original series of Mego figures from the ’70s actually didn’t have a Sulu figure or a Romulan Commander, although there was a Romulan. The original Mego Star Trek series did include a Gorn figure and in 2008 Diamond Select released a Mego-style retro-cloth Sulu figure.
Target’s exclusive line of Mego collectibles will be available in stores and online July 29 at prices ranging from $14.99 to $29.99. Attendees of SDCC will also be able to purchase a limited number of the new action figures at booth 830, before they launch at Target. All items will be signed by Marty Abrams and a special celebrity guest.
TrekMovie will have more details on the return of Mego from San Diego Comic-Con next week, so stay tuned to this developing story.
Until then, check out this groovy ’70s style announcement the company posted on Instagram today.
You can also follow the new Mego Corporation on Facebook.