Now you can drink a celebration of the 25th anniversary of Star Trek: Deep Space Nine. Today at Star Trek Las Vegas, Shmaltz Brewing launched their latest Star Trek themed beer. The new “Profit Motive” golden ale is available at the Rio Suites Hotel as well as the Millennium Bar, during the run of the convention through to Sunday, August 5th. Following the con, it will be launched nationwide.
SHMALTZ BREWING CELEBRATES THE 25TH ANNIVERSARY OF
STAR TREK: DEEP SPACE NINE
WITH COLLECTOR’S EDITION BEER RELEASE “PROFIT MOTIVE”
OFFICIALLY LAUNCHING AT LAS VEGAS STAR TREK CONVENTION ON AUGUST 3-5, 2018
Shmaltz Brewing Boldly Unites Hops, Malts, Yeast and Water in
Pursuit of Craft Beer Excellence with the Limited-Edition Release of “Profit Motive”
Clifton Park, NY — Friday, August 3, 2018 — Shmaltz Brewing Company goes to the official Star Trek Las Vegas Convention 2018 with a unique Collector’s Edition release commemorating the 25th Anniversary of Star Trek: Deep Space Nine. 2018 marks 25 years since Star Trek: Deep Space Nine premiered in 1993, and Shmaltz Brewing kicks off the anniversary festivities in Las Vegas with tasting opportunities at The Rio Suites Hotel and Millennium Fandom Bar from August 3-5, 2018. CBS Studios has teamed up with Shmaltz for the only officially licensed Star Trek beers in the United States.
In 2016, Shmaltz debuted two critically acclaimed Star Trek Golden Anniversary Ales to celebrate the 50th Anniversary of the iconic franchise, Star Trek. 2017 brought quadruple the excitement commemorating the 30th Anniversary of Star Trek: The Next Generation with four limited edition Star Trek specialty beers under license by CBS Consumer Products: Star Trek Klingon Imperial Porter® (7.3% ABV), Star Trek Symbiosis® (5.5% ABV), Star Trek Captain’s Holiday (5.5% ABV), and Star Trek Mirror Universe (5% ABV). In August 2018, the latest offering Star Trek Profit Motive transports itself in 4-packs to retail outlets and will be available on draft at select bars in 30 states across the country through Shmaltz’s new national sales relationship with Artisanal Imports.
Star Trek: Deep Space Nine 25th Anniversary Ale — Profit Motive
Quark’s Bar, Grill, Gaming House and Holosuite Arcade is the central attraction of Deep Space 9’s Promenade, offering drink, food, gossip, gambling, and fantasy fulfillment. Quark, the establishment’s proprietor, is a Ferengi entrepreneur and sometimes petty criminal who conducts all his business in gold pressed latinum. Quark, like all Ferengi, is motivated by profit and piling up strips, bars and bricks of latinum.
Shmaltz Brewing Company is hyper motivated to brew high quality award-winning beer, and the hopped up golden ale Star Trek Profit Motive is no exception. Feesha vou dole! (We hit the jackpot!) So whether you’re a Trekkie or a craft beer enthusiast, get motivated to drink this latest extraterrestrial offering in the Star Trek beer series. Gar-day latinum sou-tah! (This is worth its weight in latinum.)
About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.
After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open six days a week (Tues-Sun) and offers tours, barrel-aged previews, beer to- go, and special releases.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery recently brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships.
In the past several years, Shmaltz Brewing introduced its line of upstate New York focused farm beers under the 518/838 Craft brand name, acquired and rebranded the Alphabet City Brewing beers, and signed an exclusive licensing agreement with CBS for a series of Star Trek beers distributed through its sales network. In 2018, Shmaltz also signed a national sales and marketing partnership with Artisanal brands, who represents renowned brewers such as Bosteels (Triple Karmeliet), La Trappe, and American craft brewers Fulton (MN) and Whiner (IL).
For more information, please visit: www.shmaltzbrewing.com
Space, the final flat beer….
Okay, is it me or does booze seem to be a growing marketing gimmick for the franchise?
And, did anyone actually sample the JT Kirk Whiskey?
My heart almost stoped for a moment.
I thought I am looking at a picture for a Blu-ray set..!
No Romulan ale yet?
there was romulan ale available in promotion of Nemesis
“Shmaltz,” by the way, literally means “frying fat,” but also means “corny.”