Even though the second season premiere over two weeks ago, CBS hasn’t stopped promoting the return of Star Trek: Discovery, including devoting some precious time during the Super Bowl.
This year CBS once again had the rights to the Super Bowl, following two years of the big game airing on Fox. The network took advantage of the situation to promote a couple of their CBS All Access shows, including a brief 10-second teaser for Star Trek: Discovery. The Discovery spot aired during the second quarter of Super Bowl LIII. The spot doesn’t contain any new footage and highlights the return of Spock to Star Trek on TV, promising “the untold chapter of Spock begins.” You can watch the spot below.
This is only the third time a Star Trek production has been promoted in a Super Bowl spot. The last time was in 2013 when Paramount purchased a commercial for Star Trek Into Darkness, something they also did for the 2009 Star Trek movie.
UPDATE: Stewart joins Colbert’s Super Bowl party, refuses to beam him up
CBS also had a bit of corporate synergy for their special episode of The Late Show with Stephen Colbert which aired after the game and started with a skit featuring Sir Patrick Stewart – who is currently working on the upcoming Star Trek Picard show for All Access – joining Stephen for a Super Bowl party. The sketch, of course, includes some Star Trek gags at the end, although the props used were from TOS.
Critics promo with some new footage
On Friday CBS posted a different Discovery promo on Twitter touting critics’ reviews of the second season. The 30-second promo features a couple of bits of footage not seen in previous promos, including Tilly talking about a “time tsunami” and Spock being a bit too literal when Michael Burnham tells him to say “goodbye.”
— Star Trek: Discovery (@startrekcbs) February 1, 2019
Episode 4 promo
And there is one more Disco promo to share, with a preview for the upcoming fourth episode of season two of Discovery (“An Obol for Charon”) now available on the official Star Trek site.
Twilight Zone Super Bowl Ad
CBS also went all out for a spot promoting the series premiere of their new version of The Twilight Zone, which is coming to CBS All Access on April 1st. The twisty spot features co-creator/executive producer and host Jordan Peele and was shot on location at Mercedes-Benz Stadium in Atlanta, where the Super Bowl was being broadcast today. An extended cut of that ad was also posted on YouTube, which you can watch below.
Star Trek: Discovery is available exclusively in the USA on CBS All Access. It airs in Canada on Space and streams on CraveTV. It is available on Netflix everywhere else. The second season debuted on All Access and Space on Thursday, January 17th, 2019, and on Netflix January 18, 2019.
Keep up with all the Star Trek: Discovery news at TrekMovie.