This week, the US Center for Disease Control and Prevention (CDC) launched their latest wave of ads in their long-running “Tips From Former Smokers” campaign. The new ads share personal stories of Americans suffering from smoking-related illnesses, and the devastating impact of these illnesses on smokers’ families. Some of the ads included feature Susan Nimoy, wife of Star Trek’s Leonard Nimoy.
Leonard Nimoy’s smoking story
Leonard Nimoy quit smoking cigarettes after 37 years, but those years of smoking damaged his lungs. He was diagnosed with chronic obstructive pulmonary disease (COPD) in 2013, and was an anti-smoking advocate until his death in 2015. According to the CDC, it was Mr. Nimoy’s desire to continue to educate the public about the dangers of smoking, which is why his family has included him as part of CDC’s Tips campaign.
The extended video below features Susan speaking about Leonard’s struggle with COPD.
The “Tips From Former Smokers” campaign will run for the rest of 2019 on cable television, online, and in magazines. CDC estimates that, during 2012-2015, over nine million Americans tried to quit smoking cigarettes because of the campaign and over half a million quit for good.
You can see the shorter 30-second ad below.
The Tips ads encourage smokers to call 1-800-QUIT-NOW or to visit www.cdc.gov/tips to view the personal stories from the campaign. There is a specific page dedicated to Leonard Nimoy’s story.
The CDC website includes information, tools, and resources to support smokers trying to quit. For more information on the Tips campaign, including profiles of the former smokers, other campaign resources and links to the ads, visit www.cdc.gov/tips.