Emmy Award season is approaching in Hollywood and CBS Studios is gearing up its “For Your Consideration” campaigns, promoting Star Trek: Picard and its star, Sir Patrick Stewart.
Please consider Patrick Stewart
Like other studios, CBS has started reaching out to Television Academy members with a campaign promoting their series. CBS All Access is highlighting the fourth season of The Good Fight and the first season of Star Trek: Picard. (The second season of Star Trek: Discovery was eligible for last year’s Emmy Awards; it garnered four nominations and took home one trophy.)
In addition to suggesting the show for consideration as Outstanding Drama Series, the online publicity materials for Star Trek: Picard put Sir Patrick Stewart front and center in hopes of convincing Emmy voters to nominate the veteran actor for Outstanding Lead Actor in a Drama series. Stewart has been nominated for four Emmys over his career, but never for his work on Star Trek: The Next Generation. The online Picard FYC site touts some of the glowing reviews the actor picked up for Picard, including ones from Variety and the New York Times.
New cast and Trek vets promoted for acting awards
The CBS FYC online promotion for Picard also asks Television Academy members to consider Stewart’s co-stars Alison Pill, Isa Briones, Even Evagora, Michelle Hurd, Santiago Cabrera, and Harry Treadaway for Outstanding Actor and Outstanding Actress in a Drama Series. Recurring stars Jeri Ryan and Peyton List are also suggested for consideration of Outstanding Actress in a Drama Series.
CBS has also selected the four veteran Trek actors who appeared in Picard to be considered for Outstanding Guest Actor and Outstanding Guest Actress in a Drama Series: Brent Spiner, Jonathan Frakes, Marina Sirtis, and Jonathan Del Arco.
Creative team and crew
CBS is also hoping Television Academy members will nominate members of the Star Trek: Picard creative team for awards. Hanelle M. Culpepper (episode 1 “Remembrance”) and Akiva Goldsman (episode 10 “Et in Arcadia Ego: Part 2”) are suggested for Outstanding Directing. Goldsman, along with James Duff, Michael Chabon, Kirsten Beyer, and Alex Kurtzman, are also suggested for Outstanding Writing for episode 1, as are Samantha Humphrey and Chabon again for episode 7 “Nepenthe.”
Jeff Russo—who is already an Emmy-winner—is proposed for Outstanding Music Composition, and Philip Lanyon for Outstanding Cinematography for episode 1.
CBS is also touting members of the extensive Picard crew for other Creative Arts Emmy Awards, where Star Trek has traditionally had the most luck in terms of nominations and wins. These suggested teams include those responsible for prosthetic makeup. period and/or character makeup, visual effects, title design, production design, stunt coordination, casting, costumes, editing, sound editing, sound mixing, and hairstyling,
Short Treks promoted too
The CBS FYC campaign is also promoting the second season of Star Trek: Short Treks, hoping for a nomination for Outstanding Short Form Drama Series. They are asking Academy members to consider Anson Mount for Outstanding Actor in a Short Form Comedy or Drama Series for his work in “Ask Not.” The animation teams behind Both “Ephraim & Dot” and “The Girl Who Made The Stars” are being suggested for Outstanding Individual Achievement in Animation, and actress Kyrie McAlpin is being suggested for Outstanding Character Voice-Over Performance for “The Girl Who Made the Stars.”
Voting starting soon
Voting for nominations begins on July 2nd, with the nominees announced on July 28th. The final round of voting begins on August 21st. The Creative Arts Awards will be handed out on September 12th and 13th. The Primetime Emmy Awards will be telecast on ABC on Sunday, September 20th.
In addition to the online FYC campaign, CBS has made Star Trek: Picard available to Academy members via “screener” DVDs as well as streaming online. Traditionally during Emmy voting periods, the FYC campaigns involve live events and panels in Los Angeles, but that seems unlikely during the pandemic, although some of those types of events could be done online. CBS has also previously promoted Star Trek: Discovery for Emmy Awards through outdoor, print, and online advertising targeting Hollywood professionals, and will likely do the same for Picard.
Keep up with all the Star Trek: Picard news, reviews, and analysis at TrekMovie.com.