Earlier in the week, ViacomCBS announced the subscription streaming service CBS All Access will transform into Paramount+ on March 4. Now, they have launched a new promotional campaign leading up to the relaunch. New TV commercials that started running on Sunday night star characters from across the ViacomCBS family, including two from the upcoming series Star Trek: Strange New Worlds.
Star Trek joins Paramount+ promos
On Sunday Paramount+ rolled out two new 30-second commercials, each featuring characters from shows in the ViacomCBS family. Both spots highlight the “mountain of entertainment” theme by featuring the characters climbing a literal mountain, including Captain Pike (Anson Mount) and Spock (Ethan Peck) from the upcoming series Star Trek: Strange New Worlds, which should be going into production early this year. Star Trek: Picard star Sir Patrick Stewart also provides the narration.
The first commercial is titled “Roll Call.”
The second is titled “Call to Adventure.”
Campaign is just beginning
The two commercials premiered during the NFL AFC Championship game, which aired on Sunday on CBS. According to the Wall Street Journal, ViacomCBS is planning a 13-week campaign to promote Paramount+ which includes ads during the Super Bowl, the Grammy Awards, the Masters and March Madness.
The ads will be part of a broader campaign with spots airing across the ViacomCBS networks, including MTV, BET, CMT and Comedy Central. These will be complemented by ads running on ViacomCBS’ digital platforms, such as the free streaming service Pluto TV, and social channels.
Keep up with the Star Trek Universe on TV here at TrekMovie.com.