On Sunday the first phase of the Paramount+ launch campaign wraps up, with the “expedition” finally reaching the top of the “mountain of entertainment.” Today they released the 90-second spot, which will run during the Super Bowl—and this time Patrick Stewart isn’t just narrating.
Patrick Stewart greets the Paramount+ expedition
Paramount+ is the rebranded and relaunched CBS All Access, which arrives on March 4th and will include original and library content from across the ViacomCBS family. It will also be home to the original Star Trek streaming shows, including the upcoming Star Trek: Strange New Worlds. The first phase of the launch promotional campaign has been running for the last couple of weeks and has featured Pike and Spock from Strange New Worlds and Michael Burnham from Discovery interacting with other people and characters from ViacomCBS shows.
The “expedition” series of ads culminates in this new Super Bowl spot, which features Star Trek: Picard star Sir Patrick Stewart, who has been narrating the entire series. Joining Stewart at the top of the mountain is Stephen Colbert.
More to come from Paramount+ launch campaign
As outlined earlier this week by Ad Week, the “expedition” series of ads leading up to the above Super Bowl spot is just the first of a three-phase campaign. There will also be more phase one promotions during the game. The second phase will begin that same evening with a new series of ads starting with some of the CBS programming after the game and running through to the Grammy Awards in March.
ViacomCBS is planning a “mega-stunt” on launch day, March 4, to kick off phase three, which will highlight Paramount+ original series and include trailers for upcoming shows. The campaign will continue into March Madness and through to mid-April.
Get 50% 1 year of Paramount+
ViacomCBS has also rolled out a new promotion. If you sign up now for a CBS All Access annual plan, you can get 50% off your first year. On March 4, your subscription will automatically switch over to Paramount+. To get the 50% off deal CLICK HERE and use the code PARAMOUNTPLUS. This limited-time offer expires on March 3rd.
Keep up with the Star Trek Universe on TV here at TrekMovie.com.