The toy company most associated with Star Trek in the heyday of the 1990s is back.
Playmates rejoins the Star Trek Universe
Today, Playmates Toys and ViacomCBS Consumer Products announced a new global license for the Star Trek franchise. The deal covers the rights for action figures, vehicles and ships, role play, and other toy categories for all Star Trek properties. The official announcement touts Playmates for its “attention to brand detail, authentic portrait sculpting, and new product innovations.” The new line of Playmates Star Trek toys will kick off in 2022.
The announcement makes a point that Playmates is returning to the franchise, “following Star Trek’s entry into kids’ content” with the upcoming 2021 premiere of Star Trek: Prodigy.
“As Star Trek readies to beam into the kids’ space for the first time with Star Trek: Prodigy on Paramount+, we are thrilled to also enter the toy aisle with Playmates, offering a new generation of fans out of this world toys that will allow them to embark on their own Star Trek adventures at home,” Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS Consumer Products. “Playmates Toys has deep experience in developing Star Trek figures and playsets. The expertise and ingenuity they plan to bring to figures, ships and more will elevate the play experience for kids and collectors alike.”
In addition to toys for Prodigy, the announcement says fans can look forward to a new lineup of action figures and accessories from Star Trek: Discovery, Star Trek: Lower Decks, and Star Trek: Picard, along with “other Star Trek series throughout the universe coming soon, and future selections from the expansive Star Trek Universe of series and motion pictures.” Playmates promises details on forthcoming Star Trek product lines will be announced at a future date.
Playmates released a teaser image to go along with the announcement showing some action figures beaming up. If you look closely they appear to be for (left to right) Data from Star Trek: Picard (TNG flashback), Michael Burnham from Discovery, Jean-Luc Picard from Picard, Captain Pike from Discovery season 2 (and Strange New Worlds), Saru from Discovery, and bearded Spock from Discovery season 2.
Star Trek and Playmates have history
Playmates was the master toy licensee for Star Trek from 1992–1999, offering an extensive line of figures, vehicles and playsets from Star Trek: The Next Generation, Deep Space Nine, Voyager, The Original Series, and films. In 2009 they returned briefly, releasing figures and accessories based on the J.J. Abrams Star Trek movie.
“We’re excited to be transported back into the Star Trek Universe, a brand and world that we know very well,” said Karl Aaronian, senior vice president, Playmates Toys. “Our product team includes some lifelong super fans, like me, and we are honored to join with ViacomCBS again to help further engage fans with the wealth of new content coming as well as captivate a new generation of kids with the positive values that Gene Roddenberry introduced in his Trek world.”
Check out this commercial for Playmates TNG toys from their first year with the franchise.
Keep up with Star Trek merchandise news and reviews at TrekMovie.com.