In addition to the announcement about the 2023 Star Trek film, there was more news from the ViacomCBS Investor Day event that included new corporate branding, Paramount Plus expansion news, and talk of the Trek franchise.
Star Trek’s place in Paramount
The announcement for the 2023 Star Trek movie was part of a larger segment focusing on the franchise during the event. J.J. Abrams and the Star Trek section were introduced by Brian Robbins, Paramount Pictures CEO and head of children’s programming for Paramount+. He contextualized Star Trek into how it fits with the larger corporate strategy:
There’s so much more, so much more content, creativity and innovations coming, and pulling it all together, Paramount’s legendary list of beloved IP, the high profile star power throughout our ecosystem, and the generation defining hits birth by Nickelodeon, all make Paramount+ the home to the biggest, most iconic franchises, serving everyone from preschoolers to boomers and generations X, Y and Z. So if you’re a fan of any of these, then you must have Paramount+. And what’s more, these titles will live across films, in series, in consumer products, fueling global fandoms and driving subscriptions, engagement and retention. And when it comes to global fandoms there is nothing like Star Trek fandom and here to talk about what’s next in that universe is J.J. Abrams…
After Abrams made his announcement, there was a pre-recorded video featuring stars of the current Star Trek series. Patrick Stewart (Picard), Sonequa Martin-Green (Discovery), and Anson Mount (Strange New Worlds) appeared (via the magic of greenscreen) on what looked like the transporter room set from Strange New Worlds. Kate Mulgrew was animated as Prodigy‘s Hologram Janeway on the USS Protostar.
Stewart set the stage:
We’ve all gazed up at the night sky and wondered what’s out there? The universe, infinite and unknowable. That is until you gather a few souls brave enough to explore it. Star Trek!
The group then shared the narration…
[Mulgrew] Souls of all species who couldn’t be more different [Martin-Green] coming together for the great good [Mount] and sometimes not so good. Sometimes you are dangling out of an airlock holding on for deal life because you insulted some alien’s mother in a way you never knew possible. [Martin-Green] I’ve done that. [Mulgrew] Me too. [Martin-Green] And through these adventures, both epic and human [Stewart] we find hope for a brighter future. [Mount] For new frontiers. [Mulgrew] For new civilizations. [Martin-Green] With the same mission, always… [Stewart] Let’s get to it, shall we?
Anson Mount introduces Strange New Worlds
As Martin-Green and Stewart beamed away, Mount stayed behind to introduce the next Trek for Paramount+:
Star Trek has always looked to the future. But this year we’ll head to the Enterprise’s past and the new prequel series Star Trek: Strange New Worlds with me as Captain Pike. We’ll explore unexpected places throughout the galaxy on adventures that get right to the heart of what makes Star Trek so great.
Mount then introduced a trailer for Strange New Worlds; however as of now Paramount has not released the trailer online, and there are no indications if or when it will be released. The investor day event included a number of elements that were kept for investors only; the initial live stream did show trailer, but this may have been a mistake, as Paramount has made it clear they do not want images or video of the trailer shared. The republished stream from the investor event does not include the trailer. If and when any new trailer or promo is released we will of course report on it.
Paramount+ promo highlights Star Trek
While the Strange New Worlds trailer is not available, Paramount+ did release a general promo for the streaming service with the Star Trek shows prominently featured. However, there was no new footage in the promo.
Now it’s all Paramount
Last year, ViacomCBS rebranded and relaunched CBS All Access as Paramount+ as the company pivoted to focus on streaming. Yesterday, the company revealed Paramount+ has grown to have 32.8 million subscribers globally, which was driven by record signups in the fourth quarter in the USA.
And yesterday this focus on Paramount+ and streaming was made even more evident as now the corporation itself is being rebranded as Paramount Global, or more simply, just “Paramount.” The announcement was made by Board Chair Shari Redstone along with CEO Bob Bakish. The company also posted an animation to announce the change on social media.
— Paramount (@ViacomCBS) February 15, 2022
Paramount+ global plans
The Star Trek franchise is a cornerstone of Paramount+ in the USA as it becomes the exclusive home for all of Star Trek. And with the exception of Canada (where new Star Trek shows find their home on CTV Sci-Fi and Crave), Paramount is moving away from international third-party license deals, as evidenced by last year’s buyback of Star Trek: Discovery international rights from Netflix. While Lower Decks and Picard appear to be safe on Prime Video internationally, Prodigy and Strange New Worlds (and likely any future Trek shows) appear to be part of the global expansion of Paramount+.
Paramount+ has already launched in 25 markets around the world, including Latin America, Australia, and the Nordic Countries in Europe. During the Investor Day event, Paramount’s head of streaming Tom Ryan revealed the service will launch in the UK, South Korea, and the Caribbean this summer, with Italy, Germany, France, Switzerland, and Austria launching in the second half of the year. In some cases, this expansion will be done by working with strategic partners, such as Sky in Europe. And in Eastern Europe, Paramount is working with Sky on a joint venture streaming service called SkyShowtime launching later this year, which will include Paramount+ original programming (although the inclusion of Star Trek has not yet been confirmed). Looking ahead to 2023, Ryan said Paramount will “turn our sights to Asia, Africa and the Middle East, building on our momentum to bring Paramount+ to every region of the world.”
Find more Paramount news at TrekMovie.com.