Back in 2021, the family of the late Leonard Nimoy teamed up with the Los Angeles-based L.A .Care for a Star Trek-themed “Live Long And Prosper” campaign to promote COVID-19 vaccinations. Now LeVar Burton is joining in for the latest campaign promoting boosters.
Spock and Geordi team up for L.A. campaign
L.A. Care, the largest publicly operated health plan in the country, is again looking to Star Trek to help promote public health. With COVID-19 cases rising again, they feel it is time to remind people that vaccines are the best way to keep families and communities healthy. So they are launching a new outdoor and social media campaign tied to Star Trek. With the cooperation of Paramount, this new campaign features LeVar Burton as Geordi from Star Trek: The Next Generation alongside Spock from Star Trek: The Orignal Series. Together their message is simple, “Get Vaxxed. Get Boosted… Be there for the next generation.”
L.A. Care sees the new campaign as the “perfect way to amplify the message in communities disproportionately impacted by COVID-19.” The billboards in this renewed campaign will initially go up in three Inglewood neighborhoods and in the San Fernando Valley.
“COVID-19 put a spotlight on health inequity in this country, with communities of color suffering more cases and deaths,” said John Baackes, L.A. Care CEO. “Star Trek was always about diversity and advocating for social justice and equality. L.A. Care is honored to share our commitment to equity and inclusion with two figures who were part of that historic series.”
Leonard Nimoy was diagnosed with chronic obstructive pulmonary disease (COPD) in 2013, and he dedicated the last two years of his life to raising awareness about the progressive lung disease. His family sees this campaign as an extension of that effort.
“I have no doubt that my father would have been an outspoken proponent of vaccinations during the COVID-19 crisis, which has seen so many suffer lung damage,” said Julie Nimoy, who also runs The Nimoy-Knight Foundation, a Los Angeles-based nonprofit, with her husband David Knight. “We are proud to work with L.A. Care on this important campaign, and with LeVar joining us, we know we will capture even more attention to ensure the message is seen.”
For more, visit LACare.org.