StarTrek.com plans innovative web strategy for Trek XI
[Trek XI Report Exclusive] Since their first announcement over 3 months ago, StarTrek.com hasnt had much content for Trek XI. Well that is all starting to change according to CBS Digital’s Sandy Stone (Content Producer for Star Trek.com), telling the Trek XI Report that StarTrek.com has been deemed the official site for Star Trek XI. The first evidence of this was last week when the first Star Trek XI teaser poster was announced on the site, as well as being made available for download. ‘StarTrek.com’ features prominently on the poster and will also adorn all future promotional materials, trailers, etc. This is all part of a new coordinated effort between CBS and Paramount Pictures (now separate companies after the split up of Viacom) . In addition the Trek XI section on ST.com has already been expanded to include some news and interview reprints, bios & photos of the creative team as well as some downloads. .. “and this is only the beginning” says Stone promising much more in terms of exclusive content.