The Star Trek Into Darkness Super Bowl commercial airs during the second quarter of the game. However if you can’t wait, you can watch it here at TrekMovie.com. See below for an embedded version and for a link to Apple Trailers for HD version.
Tonight Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the (also just announced) Super Bowl commercial for Into Darkness. In addition there is also a new sweepstakes with a chance to win a trip to the US premiere of Into Darkness. Find out more about the app and contest below. [UPDATE: Announcement video]
Two weeks ago TrekMovie reported that in Russia the local distributor chose an alternative title for Star Trek Into Darkness. The title (translated as "Star Trek: Vengeance") was one of those tested for the film but lost out to "Into Darkness" everywhere but Russia. Since the announcement some Trek fans in Russia have tried to get the decision changed and yesterday they even got a meeting with the Russian distributor. Get all the details below in a report from TrekMovie’s Moscow correspondent.
Once again Star Trek is going viral, as in viral campaign. Just like with 2009’s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .
Disney announced on Monday its purchase of Lucasfilm, and with Lucasfilm comes Star Wars. Disney’s also said that a new Star Wars trilogy will be made. This is interesting timing for science fiction, when new Star Wars movies are being made alongside new Trek. What does this latest announcement mean for the upcoming Star Trek Into Darkness film? Op-ed guy Joe Dickerson takes a look at the merger in this latest editorial. Hit the jump for the story.
On July 20th the UK Channel CBS Action (which already shows the original Star Trek) will begin airing reruns of Star Trek: The Next Generation. And to promote this, they have started a quirky campaign featuring regular people showing their inner Trekkie. Check out some of the images below.
As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.
The 2009 Star Trek movie broke some ground with the inclusion of product placement. In Morgan Spurlock’s new documentary opening this weekend, director JJ Abrams defends his use of product placement.
The 2010 Hollywood Reporter Key Art Awards, celebrating the best in movie marketing, were held in Los Angeles on Friday night where Paramount’s campaign for the 2009 Star Trek was up for a number of awards, — taking home three. More details below.
Since late 2007 www.startrek.com, the official site for the Star Trek franchise, has been mostly dormant. But that is about to change. This summer CBS is relaunching the site with a new look and new features. The new site will also showcase fan sites, including TrekMovie.com. More details below.
Today is Super Bowl XLIV, which marks the one year anniversary of a seminal Trek event, the first ever Super Bowl commercial for a Trek film. Last year’s Star Trek Super Bowl commercial was a sort of ‘coming out’ for the Star Trek film to the mainstream. The commercial was a big success and led the way to the film being one of the top blockbusters of the year. See it again below with links to our over 2009 coverage, plus a look forward to 2012.
The Awards Season has been heating up in recent days with a number of critics groups announcing awards or nominations. JJ Abrams Star Trek movie has been getting some notice, including five nominations today from the Broadcast Film Critics Association. Star Trek also picked up an award from the Boston Critics Association. More details below. [UPDATE: Added more critics lists links]
Back in the 70s NASA’s Space Shuttle program began with the Star Trek inspired naming of the first shuttle as Enterprise. Now the Shuttle program is winding down and Kennedy Space Center Visitor Complex is teaming up with Paramount to help give it a Star Trek goodbye with a contest to win a VIP trip to view one of the final launches. See below for details on how to enter the contest.
We are in day six of our week long 30th Anniversary celebration of the first Trek feature film, Robert Wise’s Star Trek The Motion Picture. Today, thanks to one of our community members, we have some rare behind the scenes video from the making of TMP.
The award season continues to ramp up and today Star Trek got another (albeit expected) accolade by making the short list for the Oscar for best visual effects. But early reaction says that Trek is not the favorite. Also, Star Trek actors picked up a couple of nods from another critics group.
Last week we reported that Star Trek ended up on the NBR Top 10 list. Now some are starting to question the notion that JJ Abrams movie actually make it onto the final list of Oscar noms. Below we have the latest Oscar buzz, plus the latest with Star Trek and the critics awards and upcoming guild awards.
JJ Abrams may have cut the Klingons out of his Star Trek movie, but they are at the heart of Cryptic’s upcoming Star Trek Online MMORPG. In a clever marketing movie, today Cryptic launched Tweetinklingon.com which helps you use the popular Twitter system, in Klingon.
JJ Abrams Star Trek has been doing well with the ‘popularity contest’ type of awards (Scream Awards & Hollywood Awards), but now it is time to get serious. With the end of the year comes the beginning for awards season. This is now being kicked off by the "For Your Consideration" promotional campaigns from the studios. For 2009, Paramount has around 20 eligible films, and they have selected four for their awards campaign, including JJ Abrams Star Trek.
Following yesterday’s "indoctrination" video, there is what appears to be another entry in the viral campaign started last weekend by the "Klingon Propaganda" video. This time it is a very short piece of Federation propaganda responding to the Klingons, promoting the message of diversity.
On Sunday TrekMovie first reported on a new viral video titled "Klingon Propaganda" which contained clues leading to a Klingon website. The mysterious video has been sweeping around web since, and today there is a new video live-action video from the same source which shows the Klingon plot may be even more insidious. We have that below, plus a translation and more details on the first video.
The Klingons were created in the 60s to be the Star Trek stand-ins for the Cold War ‘Red Menace’. This week an impressive new video was uploaded to YouTube titled ‘Klingon Propaganda’, which runs with the notion by creating a motivational cartoon from the Klingon perspective in the style of 20th century Communist Propaganda. And it is so well-made, it raises the question as to whether or not it is ‘Fan Made’ or something more.
Last weekend JJ Abrams Star Trek movie led the Spike Scream Awards with six wins based on Internet voting. Today The People’s Choice Awards opened their nomination process with Star Trek already listed in most of the movie categories. Details on that below, plus Star Trek at the Hollywood Film Festival and even more Star Trek Oscar Buzz.
After a long life of 21 weeks in theaters, JJ Abrams new Star Trek movie has officially ended its run. The film is still in a handful of theaters (including some IMAX), but distributors will no longer be tracking performance. The final tally, as of last Thursday, brings the film a few thousand short of $385 Million world-wide, which is certainly a big success, especially for a franchise that was given up for dead by some just a few years ago. See below for more analysis
[UPDATED] The team behind the new Star Trek continue to be hot commodities in Hollywood. Today it was just announced that JJ Abrams is producing a new medical comedy pilot for FOX. Plus it was also announced that Bob Orci and Alex Kurtzman are in talks to produce a new zombie movie based on a comic book. Details below, plus we also have video of a brief video where JJ talks about viral marketing of Trek and other projects.
One of the keys to building buzz with the general movie audience and the fans was the marketing campaign for new Star Trek movie. Yesterday Paramount was honored for their promotional work by winning four Golden Trailer Awards — details below. Plus did you know people are still making ST09 trailer mashups? We take a look at some of the latest.
It turns out that phone maker Nokia, one of Paramount’s Star Trek marketing partners who are already part of the Verizon Trek site, has their own Star Trek site (nokia.com/startrek) , which is themed around the Romulan Narada ship from the movie. Nothing really new at the site, but it does give you a good view of the interior of the Narada, details below. .
Today Japan was the final stop in the world gala premiere tour for the new movie. JJ Abrams along with stars of the film attended a press conference and premiere in Tokyo, complete with a giant Enterprise. See below for pictures from the events including a giant Enterprise!
A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.
Did you think Paramount was done promoting this thing? Not a chance. Today Paramount made available the latest spot which again pushes the positive critical response the movie has received. And it also happens to contain a few shots not shown before. See below for video and our usual screenshots & analysis.
Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.