The new Star Trek movie has completed its fifth week at the box office with another fifth place showing. The film brought in $954K domestically and another $968K internationally to bring the five week global take to over $341M. See below for the full analysis of Star Trek’s five weeks at the box office.
JJ Abrams first feature film as a director was Mission: Impossible: III back in 2006. After the film’s release there was a falling out between Tom Cruise and Paramount pictures, however more recently things have thawed and in the last year Cruise has been talking up a fourth entry in the franchise. Now it appears that JJ Abrams has been asked to produce MI:4.
The estimates for the fifth weekend of the new Star Trek have it in fifth place with $8.4M in domestic sales and another $6M in overseas sales, which is notable because Star Trek was also in fifth place last weekend, even though three new movies opened up on Friday. Star Trek’s estimated global gross now stands at $334.8M. More details below.
One of the keys to building buzz with the general movie audience and the fans was the marketing campaign for new Star Trek movie. Yesterday Paramount was honored for their promotional work by winning four Golden Trailer Awards — details below. Plus did you know people are still making ST09 trailer mashups? We take a look at some of the latest.
On Thursday Star Trek came in fourth place with $1.23M in domestic sales, bringing its domestic total up to $214.4M. This, combined with its total international sales of $105.9, brings Star Trek’s four week global gross to $320.3M. More box office details below, including some predictions on what Star Trek can expect for its fifth weekend.
The estimates for the fourth weekend of the new Star Trek have it in fifth place with $12.8M in domestic sales and another $8M in overseas sales. Star Trek topped $200M domestically and $300M globally over the weekend. The film’s continued ‘legs’ is impressing box office watchers, who expect Trek still have some life left in it.
On Thursday Star Trek brought in $1.87M in domestic sales, which ranked it close fourth behind Angels & Demons ($1.92M). This, combined with its international sales, brings Star Trek’s three week total up to $289.8M. More box office details below, including some predictions on what Star Trek can expect for its fourth weekend.
The box office numbers for Wednesday are in, and as expected, Star Trek has passed Monsters vs. Aliens to be the top domestic grossing movie of 2009. Star Trek brought in $1.8M yesterday, bringing its total up to $194.8M domestically. It’s global total now stands at $286.8M.
Even before Star Trek hit theaters, Viacom’s Paramount inked deals with the filmmakers to prepare a sequel. Today in a conference call with investors, Viacom chairman Philippe Dauman talked up the performance of Star Trek and noted that the Trek franchise (and others) will be a key part of Paramount’s future. Details on that below, plus the latest box office numbers.
The estimates are in for Memorial Day and Star Trek is projected to take in a total of $29.4M for the four day holiday weekend domestically, putting it in third place. Star Trek’s $6.6M Memorial day estimate puts its total domestic take to $191M. Trek’s continued performance has impressed many box office watchers, details below.
Yesterday Star Trek finished its first two weeks at the box office. Although films can stay in theaters for months, in general they tend to make over half of their money in those first two weeks, so today we take an in depth look at how the new Star Trek movie is performing relative to other recent films, both domestically and internationally
It turns out that phone maker Nokia, one of Paramount’s Star Trek marketing partners who are already part of the Verizon Trek site, has their own Star Trek site (nokia.com/startrek) , which is themed around the Romulan Narada ship from the movie. Nothing really new at the site, but it does give you a good view of the interior of the Narada, details below. .
Today Japan was the final stop in the world gala premiere tour for the new movie. JJ Abrams along with stars of the film attended a press conference and premiere in Tokyo, complete with a giant Enterprise. See below for pictures from the events including a giant Enterprise!
A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.
We now have the final opening weekend box office numbers for "Star Trek" and the results are quite impressive. Not only did the film out-pace initial expectations, but it even out-performed studio estimates en route to a $79,204,289 opening weekend + $35.5M from foreign box office. Head on through the jump for extended details and analysis.
Did you think Paramount was done promoting this thing? Not a chance. Today Paramount made available the latest spot which again pushes the positive critical response the movie has received. And it also happens to contain a few shots not shown before. See below for video and our usual screenshots & analysis.
Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.
Seems like a day doesn’t go by without a new Star Trek commerical, and today is no different. Paramount has just officially released video for five of their recent spots, four of which we have already covered here, but there is one new one for us to chew on…see below.
In May of 2008, TrekMovie reported on the Indiana Jones themed race car and asked if Star Trek would get its own. One year later, we have now have the the answer as Star Trek stormed NASCAR over the weekend with its own car.
Check out the Burger King advertising campaign for JJ Abrams’ new Star Trek film
Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].
The commercial blitz for the new Star Trek is just non-stop right now. Paramount has recently aired two specialized commercials. One touts the critical response the film has already received, and another is an ‘intro’ commercial targeted for kids. Both include some bits that haven’t been seen before, check them out below.
Another day and another commercial for the new Star Trek movie, the twelfth if you are counting. This one has some more new bits, mostly extended parts of previously seen sequences. See below for the video and our usual screen caps and analysis.
The TV campaign for the new Star Trek is moving into high gear with a number of new spots. We have three new commercials below, which are mostly just remixes of previously seen clips, commercials and trailers (with a couple of minor new glimpses). But it is worth checking it all out below regardless.
One of the final pieces of the Paramount marketing partner blitz went live today with the launch of the Nokia/Verizon site joinstarfleetacademy.com. This new site is quite elaborate and even includes a game with a prize for a ‘trip to space’ and promises more exclusive content in the future .
On Friday the Star Trek world promotional tour stopped in Madrid, Spain to hold a press screening and press conference. On hand were JJ Abrams and many of his Star Trek stars. With the help of our Spanish partners, TrekMovie has compiled a report from the event and how Star Trek is playing with the Spanish media.
In the last week two new TV commercials have started airing in the US, and one in Germany, all of which are now available online. At this point most of what you see in commercials is from the theatrical trailers or previous TV spots, but there are some snippets of new stuff. View the new commercials below, with our usual caps and analysis.
Today the Star Trek Roadshow arrived in Berlin, Germany. The gala premiere with a blue carpet was held at the Sony Center at the Potsdamer Platz. TrekMovie was there and has a report and pictures from the event. Plus a ‘mini-review’ of the German dub of Star Trek.
Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game. [article updated with more clues found by TM community members]
This morning the official site for the new Star Trek Movie (startrekmovie.com) was updated. The most interesting new thing was the second wave of ‘dossiers’, with three new entries, including Spock and one showing a cool space station and some ships. They have also added the three new clips (which were previously exclusives) and some new photos (which were sent to some international sites last week). More details below.