CBS/Paramount

Star Trek Wins 4 Golden Trailer Awards + New Trailer Mashups

One of the keys to building buzz with the general movie audience and the fans was the marketing campaign for new Star Trek movie. Yesterday Paramount was honored for their promotional work by winning four Golden Trailer Awards — details below. Plus did you know people are still making ST09 trailer mashups? We take a look at some of the latest. 


Star Trek Ends 4th Week With $320M Globally + Passes Another Trek Milestone

On Thursday Star Trek came in fourth place with $1.23M in domestic sales, bringing its domestic total up to $214.4M. This, combined with its total international sales of $105.9, brings Star Trek’s four week global gross to $320.3M. More box office details below, including some predictions on what Star Trek can expect for its fifth weekend.





Viacom Chairman: Star Trek ‘So Important’ For Paramount’s Future + Box Office Update

Even before Star Trek hit theaters, Viacom’s Paramount inked deals with the filmmakers to prepare a sequel. Today in a conference call with investors, Viacom chairman Philippe Dauman talked up the performance of Star Trek and noted that the Trek franchise (and others) will be a key part of Paramount’s future. Details on that below, plus the latest box office numbers.  




Nokia Star Trek Site Offers Tour of Romulan Narada

It turns out that phone maker Nokia, one of Paramount’s Star Trek marketing partners who are already part of the Verizon Trek site, has their own Star Trek site (nokia.com/startrek) , which is themed around the Romulan Narada ship from the movie. Nothing really new at the site, but it does give you a good view of the interior of the Narada, details below. .



Check Out The Star Trek Promotional Partner Commercials – Including BK Spot Shot On Real Bridge

A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.


Final Numbers In – Star Trek Breaks Franchise & IMAX Records + Outperforming Batman Begins

We now have the final opening weekend box office numbers for "Star Trek" and the results are quite impressive. Not only did the film out-pace initial expectations, but it even out-performed studio estimates en route to a $79,204,289 opening weekend + $35.5M from foreign box office.  Head on through the jump for extended details and analysis.















New Clues In Star Trek Viral ARG [UPDATE: More Clues]

Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game. [article updated with more clues found by TM community members]


Official Star Trek Site Updated With Additional ‘Dossiers’ + more

This morning the official site for the new Star Trek Movie (startrekmovie.com) was updated. The most interesting new thing was the second wave of ‘dossiers’, with three new entries, including Spock and one showing a cool space station and some ships. They have also added the three new clips (which were previously exclusives) and some new photos (which were sent to some international sites last week). More details below. 



New Star Trek Viral Campaign [Update: Game Clue Solved?]

Back in January of 2008 Paramount put up a viral site (ncc-1701.com), but since then it has been quiet on the viral marketing front from for Star Trek, but that appears to have changed, and in fact we seem to have missed it as it has been out there for a couple of weeks. It all starts with those Star Trek dance parties we reported on a couple of weeks ago.