A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.
We now have the final opening weekend box office numbers for "Star Trek" and the results are quite impressive. Not only did the film out-pace initial expectations, but it even out-performed studio estimates en route to a $79,204,289 opening weekend + $35.5M from foreign box office. Head on through the jump for extended details and analysis.
Did you think Paramount was done promoting this thing? Not a chance. Today Paramount made available the latest spot which again pushes the positive critical response the movie has received. And it also happens to contain a few shots not shown before. See below for video and our usual screenshots & analysis.
Paramount has added a new website to their online marketing mix, an ‘augmented reality’ application called Experience The Enterprise. By printing off an image or downloading it to your iPhone you can create an interactive 3D virtual reality tour of the new USS Enterprise, check out a demo video below.
Seems like a day doesn’t go by without a new Star Trek commerical, and today is no different. Paramount has just officially released video for five of their recent spots, four of which we have already covered here, but there is one new one for us to chew on…see below.
In May of 2008, TrekMovie reported on the Indiana Jones themed race car and asked if Star Trek would get its own. One year later, we have now have the the answer as Star Trek stormed NASCAR over the weekend with its own car.
Check out the Burger King advertising campaign for JJ Abrams’ new Star Trek film
Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].
The commercial blitz for the new Star Trek is just non-stop right now. Paramount has recently aired two specialized commercials. One touts the critical response the film has already received, and another is an ‘intro’ commercial targeted for kids. Both include some bits that haven’t been seen before, check them out below.
Another day and another commercial for the new Star Trek movie, the twelfth if you are counting. This one has some more new bits, mostly extended parts of previously seen sequences. See below for the video and our usual screen caps and analysis.
The TV campaign for the new Star Trek is moving into high gear with a number of new spots. We have three new commercials below, which are mostly just remixes of previously seen clips, commercials and trailers (with a couple of minor new glimpses). But it is worth checking it all out below regardless.
One of the final pieces of the Paramount marketing partner blitz went live today with the launch of the Nokia/Verizon site joinstarfleetacademy.com. This new site is quite elaborate and even includes a game with a prize for a ‘trip to space’ and promises more exclusive content in the future .
On Friday the Star Trek world promotional tour stopped in Madrid, Spain to hold a press screening and press conference. On hand were JJ Abrams and many of his Star Trek stars. With the help of our Spanish partners, TrekMovie has compiled a report from the event and how Star Trek is playing with the Spanish media.
In the last week two new TV commercials have started airing in the US, and one in Germany, all of which are now available online. At this point most of what you see in commercials is from the theatrical trailers or previous TV spots, but there are some snippets of new stuff. View the new commercials below, with our usual caps and analysis.
Today the Star Trek Roadshow arrived in Berlin, Germany. The gala premiere with a blue carpet was held at the Sony Center at the Potsdamer Platz. TrekMovie was there and has a report and pictures from the event. Plus a ‘mini-review’ of the German dub of Star Trek.
Over the weekend TrekMovie reported on a Viral ‘Alternative Reality Game’ for the new Star Trek movie with clues being left in images and on various websites. Although we think we solved one of the clues, it appears there is more to this game than originally thought. Today we have some more found clues, which only lead to more questions about the scope of the overall game. [article updated with more clues found by TM community members]
This morning the official site for the new Star Trek Movie (startrekmovie.com) was updated. The most interesting new thing was the second wave of ‘dossiers’, with three new entries, including Spock and one showing a cool space station and some ships. They have also added the three new clips (which were previously exclusives) and some new photos (which were sent to some international sites last week). More details below.
Over the weekend Paramount started airing a new 30-second TV commercial, which is the 6th TV spot for the new Star Trek movie. Paramount have not yet made it available, but video is now online. Check it out below with TrekMovie.com’s usual screen caps and analysis.
Back in January of 2008 Paramount put up a viral site (ncc-1701.com), but since then it has been quiet on the viral marketing front from for Star Trek, but that appears to have changed, and in fact we seem to have missed it as it has been out there for a couple of weeks. It all starts with those Star Trek dance parties we reported on a couple of weeks ago.
In 1979, the very first Happy Meal of a feature film ever was released. The film? Star Trek: The Motion Picture. 30 years later, it is Burger King that brings Trek back to restaurants with the promotions for the new Star Trek film. TrekMovie has some early details about the promotion in this preliminary report.
Today Paramount has released two cool digital tools for Star Trek fans. Firstly there is a brand new StarTrekFanKit site with all sorts of ways for you to customize your online life with Star Trek movie stuff. Also there is a brand new free "Star Trek Phaser" iPhone application for you to play with. Details below.
Today in Trek (future) history is First Contact Day. On April 5th 2063 Zefram Cochrane will make the first Human warp flight and greet the first Vulcan visitors to Earth. And how fitting that today Star Trek director JJ Abrams and his Kirk and Spock (Chris Pine and Zach Quinto), all boarded their first flight to greet fans (new and old) across the world, in their global Star Trek tour. See below for details including a preliminary schedule of the events.
As reported earlier, a new TV commercial started airing this week on cable (so far seen on Spike and MTV). Paramount have not yet made it available, but video is now online for this new spot. Check it out below with TrekMovie.com’s usual screen caps and analysis.
The official site for the new Star Trek Movie ( startrekmovie.com) has a very cool set of updates today you should check out. There are new images and crew information, an amazing tour of the bridge of the USS Enterprise and a closer look at all those artist models. See below for a breakdown. The film also now has its MPAA rating
Do you like to Rock? If so, then we have news for you. Today Paramount and MTV Games announced a promotional partnership for the new Star Trek movie and the popular rockin’ videogame Rock Band. The promotion kicks off today and will include music track giveaways, an in-game Star Trek themed battle of the bands and a futuristic avatar contest. You can even win your own personal screening of Star Trek. [and no this is not a April fool’s joke]
First hinted at here at TrekMovie last June, Paramount have finally sealed the deal for the Trek’s ‘Supreme Court’ (Abrams, Burk, Kurtzman, Lindelof, & Orci) to move forward on a sequel to their new Star Trek, five weeks before it even opens up. Variety broke the news Monday night, see below for the first details on on what would be the twelfth film in the Star Trek franchise.
The movie industry’s big trade show ‘ShoWest’ kicked off this week in Las Vegas and Paramount is showing off some new Star Trek ‘character’ posters. Plus TrekMovie has got a hold of the final Italian Star Trek poster.
Yesterday we showed off a number of European posters that appeared online and just today Paramount officially released the US poster for Star Trek on MySpace. Check out the final US poster below (and note the similarity to an early TMP poster). [UPDATE: Also check out a new Japanese poster]
This week Paramount added a couple new facets to their marketing mix, Star Trek Photobooths and Star Trek Dance Parties. You can get your photo taken and it shows up in special new mosaics on the official site for the new Star Trek movie. These booths are starting to show up at special Star Trek events and dance clubs, complete with Orion girls, and more Trek fun.
One of the last pieces of the marketing mix for the new Star Trek movie is the official posters (all previous posters have been ‘teasers’). In the last day four European posters have shown up online. At first it wasn’t clear if they are real, but apparently they are. Check them all out below.