As previously reported, on of Paramount’s biggest promotional partners for their new Star Trek movie is Kellogg’s. TrekMovie has sent out a special agent to to get a full report on how the new Star Trek appearing across isles at local markets across the country.
Today’s Star Trek movie tidbits has great news for the Canadian town of Vulcan, with Paramount announcing they will be giving them their own little premiere. We have details (and a comment from Leonard Nimoy). Plus Esurance has launched a new Star Trek contest today, and Kellogg’s has announced some new promotions coming to a cereal box near you soon. We got all that and more so let’s get started…
In the first week of May, JJ Abrams new Star Trek movie is set to be the first truly global opening for a Trek film, and to push that point, the film is going to get a series of star-studded gala premieres across the globe, with the first on April 7th in Sydney Australia. Paramount has just released the first details on their plans, see below for more information.
In another sign of what a big event the new Star Trek movie is, we can now add the name Kellogg’s to the growing list of big promotional partners Paramount has lined up. The first Kellogg’s products with Star Trek promotional imagery (and giveaways) have just started appearing in stores, with more expected in the future.
In November we reported that the first theatrical trailer got the notice of the mainstream media. This week the second trailer not only got noticed, it is a hit. The trailer is not only playing well on the Trek sites, and geek sites, but general entertainment sites and with the mainstream press. And of course it has already inspired some ‘classic’ mashup as well. Check it all out below.
You have just 3 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].
Yesterday JJ Abrams was in Seoul, South Korea kicking off a brief tour in Asia to promote the new Star Trek movie, like he did in the Fall in Europe. This time he brought Chris Pine (Kirk) and Zoe Saldana (Uhura) with him. See below for excerpts and quotes from a report of his visit, plus a little context on the state of Trek in Asia.
You have just 10 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, check this weeks entry below [note video auto-plays after you hit ‘more’].
The new Star Trek movie has yet another logo, lets hope this one is going to stick. Just this evening Paramount released a new logo image, which will presumably make its big screen debut on the new theatrical trailer coming with the Watchmen movie in exactly two weeks. See it in high resolution below.
The Hollywood Reporter has an extensive feature cover story in Friday’s edition, all about Paramount bringing back the Trek franchise with the big budget Star Trek movie coming in May. THR has analysis of the franchise and the marketing campaign (including new information on upcoming trailers), plus quotes from scribes Roberto Orci, Alex Kurtzman and others. Details and excerpts below.
You have just 17 days to submit a video to the new Esurance Star Trek site explaining how you are the ‘biggest Trekkie’ and get a chance to win a trip to the premiere of Paramount’s new Star Trek movie. Each week TrekMovie picks one entry as our video of the week, hopefully giving one of our readers a boost. Check this weeks entry below [note video autoplays after you hit ‘more’].
This morning Esurance, one of Paramount’s Star Trek promotional partners, has just launched a new game on their Star Trek subsite (esurance.com/StarTrek). And hidden within the game are actual clues to related to the new Star Trek movie. Details [and spoilers] below.
Esurance, Paramount’s new Star Trek promotional partner has a new cool website (esurance.com/startrek) with behind the scenes video, movie assets, and a ‘Biggest Trekkie’ video contest, with the winner going to the Hollywood premiere. Starting today TrekMovie will feature one of these videos as our weekly favorite, and award the weekly winner with an Esurance Star Trek T-Shirt. Check it out below [note video autoplays after you hit ‘more’].
Last weekend Paramount dropped some big cash on a number of Super Bowl commercials, including one for JJ Abrams Star Trek (each 30 second spot estimated by Variety to cost around $2 Million). On Monday we reported that media analysts were mostly positive about the spot and now there are three new online polls showing that the Trek ad is rating as the penultimate movie commercial of the 2009 Super Bowl.
The Super Bowl is the biggest TV event of the year. Even though ratings dropped a bit from last year’s record, the game averaged around 93 million viewers, with more during the early parts of the game (when the Star Trek ad aired). Befitting the event, today there are a lot of media stories covering the Super Bowl commercials with critics and focus groups weighing in. See what they say about Trek’s first even SB spot below.
The new Star Trek commercial aired during the 2nd half of the Super Bowl, and now it is available at the official movie site. You can see the official version below. Plus, just like we did for the theatrical trailer, we have a full set of screenshots including a shot by shot analysis of the commercial, explaining what you are seeing. All that and more below.
The 30-second commercial for the new Star Trek movie, airing tomorrow night with the Super Bowl, is now available online. The first ever Star Trek Super Bowl ad contains a mix of not seen before footage with some footage from the theatrical trailer. Check it out below.
Today Esurance, a new Paramount promotional partner for the new Star Trek feature film, has launched a special Star Trek website that has a new video with the first behind the scenes footage for the movie. The new promotional site also has a contest to win tickets to the premiere of the movie and some other goodies, details below.
If you were looking for proof that Paramount is serious about promoting the new Star Trek movie, look no further. In another franchise first, Paramount has purchased time to run a Star Trek commercial during this year’s Super Bowl airing February 1st on NBC. Trek will be joined by a number of other movie spots from Paramount and other studios, details below.
Today it was announced that Paramount CEO Brad Grey’s contract has been extended until 2014. One of Grey’s first actions after joining Paramount in 2005 was signing JJ Abrams and his Bad Robot production company to a multi-picture deal, which included Star Trek as its first big film. Abrams and Trek are now being cited as part of the reasoning for Grey’s extension.
The boys in the Paramount interactive department have followed up last month’s update to the official Star Trek movie site with a brand new Star Trek widget which you can add to your website, homepage or social networking site. The widget allows you to get the latest content from the movie and can be customized, see below for more.
Last month TrekMovie reported that the first theatrical trailer for JJ Abrams Star Trek movie was edited, awaiting some effects shots, and should be shown sometime in 2008. Now at AICN has a report from a UK press screening where Paramount showed off portions of a number of their 2009 films.
Four months after wrapping principal photography JJ Abrams and his editors Mary Jo Markey and Maryann Brandon have finished their first cut for Star Trek. Late last week Abrams screened this cut for studio boss Brad Grey and other big shots at Paramount and according to sources it went very well.
This afternoon the Financial Times reported that a finance deal between Paramount and Deutsche Bank has fallen through. The FT report states that Paramount is seeking funds to partially finance “up to 30 films, including possible blockbusters such as the sequel to Transformers and a new version of Star Trek.” However a trusted studio source tells TrekMovie that this deal will not have an impact on the post-production of Star Trek.
According to Variety’s ‘Thompson on Hollywood’ blog, Paramount “will not be putting on any panels or bringing any stars to Comic-Con” this year. A Paramount spokesman notes that “the time is off” because all the geek-friendly Paramount movies (G.I. Joe, Star Trek, Transformers 2 and The Last Airbender) are all a year or more off.
Today Paramount Pictures announced they crossed the $1 Billion mark in domestic sales (after crossing $1Bil in int’l sales last week). Currently the #1 ranked studio (as they were in 2007), this is a turnaround for Paramount which rarely broke into the top 5 in recent years. However, changes are in store and it appears the studio is becoming more reliant on franchises (like Star Trek).
With the JJ Abrams Star Trek movie still eleven months away, is it too early to be talking about a sequel? Apparently to Paramount Pictures the answer is ‘no.’ Star Trek co-writer and executive producer Roberto Orci has revealed exclusively to TrekMovie.com that the studio is already perusing the new Trek team to nail them down for a follow-up.
After being recently pulled from both the Spike TV and G4 schedules, reruns of the Star Trek The Next Generation were off the air for the first time in years, but that is about to change. The SCI FI Channel, which currently airs Star Trek Enterprise, is now the new cable home for Star Trek: The Next Generation . TNG is as part of a newly announced package deal between SCI FI and CBS, but is the only Trek series named.
Over two months after being the last studio to announce support for Blu-ray, Paramount has finally announced titles, but so far no Trek. The initial five Blu-ray releases (coming out between May 20th and June 3rd) are catching up on previous films released on DVD like There Will Be Blood, and Cloverfield. Then, starting on June 24th Paramount will issue its first Blu-ray title on the same day as the DVD, “The Spiderwick Chronicles” with ‘more to follow.’
If you have HBO or Showtime and were hoping to see JJ Abrams Star Trek film on either, you are out of luck. Today Viacom (parent company of Paramount Pictures) announced a joint venture with MGM, UA and Lionsgate forming a new premium cable channel with exclusive rights for all four studios. The not-yet-named channel launches in the Fall of 2009 and the official press release names the new Trek movie as one of the ‘exclusives.’