Cloverfield Teaser Update June 29, 2007by Anthony Pascale , Filed under: 1-18-08/Cloverfield,Abrams , trackback
We have another follow-up on the rumors of a JJ Abrams teaser trailer running with Transformers (opening wide July 2). It is confirmed that there is a trailer, but it is definately not for his new Star Trek movie. In actuality it is for the mysterious JJ Abrams horror/monster movie project called ‘Cloverfield’ (possibly just a codename) which we reported on in February. People at Paramount still will not talk on the record but sources tell TrekMovie.com that the buzz about the film is all part of a kind of viral marketing push. Cloverfieldmovie.com was redirecting to Paramount, but now it is not anymore (the domain was purchased earlier this year shortly before word of the project was first leaked). [UPDATE: Abrams will produce the film along with Bryan Burk. Drew Goddard (Buffy, Angel, Alias, Lost) is writing and Matt Reeves (Felicity) is directing).] Here is a description of the trailer[UPDATE plus a link to a leaked version]:
On shaky video cam footage, we see a group of young New Yorkers throwing a party for a friend who is moving. No music, no voice-over intoning “In a world…” Just what looks like raw footage. Then there’s booming and shaking. An earthquake? What’s up? The party goers head to the roof, where they can see things flying through the sky (meteors? explosion debris?) More running and confusion.Somebody says something like “Look at the size of that thing!” but we don’t see it on the videocam footage, which still looks raw and real even though it involves shit shooting out of the sky. Near the very end of the trailer, we see a massive chunk of debris hit the ground: the head of the Statue of Liberty. Then: “From J. J. Abrams. Coming January 18 2008.” No title.
Obviously it was the ‘From J.J. Abrams 2008′ stuff that got people thinking about Star Trek, because it is the only 2008 project that he is officially involved in. Last July Abrams did sign a five year multi-picture deal and this is clearly one of the projects. At the time it was said he would not only do big projects like Trek, but also some smaller low budget films. It is likely Cloverfield falls into this category. It is quite unusual for a studio to put out a trailer for a project they do not even admit exists, and some are questioning whether this is going to work. Time Out Chicago asks the question "How is buzz supposed to build for Cloverfield (and bad title,by the way) if only supergeniuses like Scott [researcher] and supergeeks like the staff of Ain’t It Cool News can find the film?" They have a good point, however it may be that this film is a small film that is really only aimed at the ‘supergeeks’ and between now and next January it is sure to get some more traditional forms of promotion. It is kind of a shame that after signing his new deal with Paramount (in which Star Trek was to be the first project) that the first teaser and film to be released will not be Star Trek.
When images or video become available we will announce on the site and update this article.
UPDATE See it!: See the trailer (while it is still up)
UPDATE 2 ethanhasswasright.com ?: More information on official site and online game site