While JJ Abrams is out doing promotional interviews for the upcoming DVD release of Cloverfield (which he produced) some Trek talk is slipping through. Even though last week Abrams touted the respect for Roddenberry’s vision, in some new interviews the Star Trek director made it clear that his new Trek is going to be ‘realer’ than ever before and targeting a whole new audience.
Abrams on Trek’s audience
The audience we’re making this movie for is people who love movies, not people who love Star Trek movies. … I’m not saying we’re not honoring what’s come before, (but) if we made this movie for them alone, we would be limiting our audience like crazy.
Based on sales of the last two Trek films and ratings for Enterprise, it is clear why Abrams (and Paramount) are targeting a larger audience. However, with these latest interviews you can see how Abrams is really trying to thread the needle between honoring past Trek and Trek fans, while making it clear to the mainstream movie going audience (and press) that Star Trek is for them too.
UPDATE: More on Trek from Abrams
The challenge of (“Star Trek”) is to take something that — despite the baggage of what came before — was imaginative and unreal and make it feel as real as possible
On what defines Abrams films and TV series
If there is a through-line in the stuff I’ve been able to work on, it is taking stories that are out there and combining them with people who are us
Abrams on Cloverfield and sequel
In another interview, Abrams talked about his ‘less is more’ approach to Cloverfield
It becomes more effective to have fewer money shots, like ‘Alien’ and ‘Jaws.’ When you’re not actually seeing things but anticipating them, it can be much more terrifying. We really tried to take the position that less is more. There are definitely shots where you see the whole thing, but we didn’t want to make something where you felt it was becoming overdone.
But regarding a possible Cloverfield sequel, Abrams was his usual enigmatic self
There’s no commitment to doing a follow-up. Unless there was something that really inspired us.
Cloverfield comes out on DVD tomorrow and, with salesman perfection, Abrams lets you know why you need to buy it:
The thing about this movie — probably more than any I think — is that it is better on DVD than in the theater. Because the movie is like a videotape. It lives on your TV. In many ways, it is supposed to be viewed on a (TV) monitor