Paramount Crosses $1Bil For 2008 – Becoming More Reliant On Franchises June 23, 2008
by Anthony Pascale , Filed under: Paramount, Star Trek (2009 film) , trackback
Today Paramount Pictures announced they crossed the $1 Billion mark in domestic sales (after crossing $1Bil in int’l sales last week). Currently the #1 ranked studio (as they were in 2007), this is a turnaround for Paramount which rarely broke into the top 5 in recent years. However, changes are in store and it appears the studio is becoming more reliant on franchises (like Star Trek).
In a statement, Paramount Chairman Brad Grey stated:
It has been a wonderful year so far. As we look towards the rest of 2008, and into 2009 — when we will have Transformers II, JJ Abrams’ Star Trek, G.I. Joe and NowhereLand starring Eddie Murphy, among others — we are as excited about the future as we are by reaching this milestone.
A future without Dreamworks – Paramount looks to its franchises
One of Brad Grey’s biggest moves was the $1.5 Billion acquisition of Dreamworks in 2005. However tensions between Paramount and Steven Spielberg (and his partners Jeffrey Katzenberg and David Geffen) are leading to a dissolution of the partnership and exit of the Dreamworks team later in the year. Although it is still possible that Paramount will continue to distribute Dreamworks films, the studio will need to come up with more of its own content. Variety notes:
Paramount’s slate will not be affected until 2010. At that point, the studio would have to fill any void with more homegrown fare like the upcoming “Star Trek” installment and “G.I. Joe.” Par would also likely rely more heavily on its Marvel partnership to spawn franchises like “Iron Man.” As for DreamWorks’ box office contribution, Paramount has earned $930 million domestically so far this year; live-action titles from DreamWorks represent about 5% of that sum.
The loss of Dreamworks, combined with changing dynamics in the film biz all points to Paramount looking more and more to proven franchises in the future. In an article titled “Hollywood relying more on franchises” from last week in The Hollywood Reporter, the trade notes:
It’s All About the Big Tent Event. As studios trim their overall output–a move Disney publicly announced several years ago and its competitors have since followed–they’re more reliant than ever on big spectacles with blockbuster potential that are aimed at pulling people away from other entertainment.
Proven commodities, whether on the big or small screen, in comics or toys, will take precedence because they’re easier to sell than an unknown entity, and they are tie-in and merchandise friendly.
Paramount Pictures and Marvel Studios have already announced an Iron Man sequel, along with superhero fare like Thor and Captain America. Also in the hopper for Paramount: G.I. Joe, Transformers 2 and the next Star Trek.
Evidence of Paramount’s growing reliance on franchises is already here. Within a couple weeks of the release of Iron Man the studio already staked out an April 2010 date for a sequel, before they even had a script or director on board. And even though they didn’t have the script until April, they didn’t let the writer’s strike stop plans to release Transformers 2 only two years after the first film. And for Star Trek, they are already thinking about the sequel, a year before that film is to be released.
Back to the future
So for Trek fans, this is all good news. Brad Grey (who hired JJ Abrams) is riding high. JJ Abrams’s star is rising within the studio. Studio buzz on the film remains high and homegrown franchises like Trek are becoming more and more important to the studio. The May 2009 Star Trek feature may be the first Trek film in over six years, but it looks like it could spark the beginning of a prolific period in Trek films like we haven’t seen since the 80s and 90s.
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Yeah, yeah JJ, but really man, no pressure.
Everybody go see the movie 9,000,000 times.
Seriously.
Paramount is making a big fuss about crossing the 1 billion mark this year to save face. They are NOT raking in the cash. All three of their big hits this summer, “Iron Man”, “Indiana Jones”, and “Kung Fu Panda” were made by independent studios, Paramount was merely the distributor and they’ll see very little of the profits.
The first of Paramount’s own productions for the summer was released just this weekend, The Love Guru, and is already a certified bomb.
I can’t wait until some Paramount executive comes up with STAR TREK MEETS IRON MAN!!!! Bound to happen.
Good point, Prologic9. Mike Myers needs something franchise-worthy and THAT was not it. I can’t get past seeing Verne Troyer (sp?) used as a sight gag (again.) What Paramount (Hollywierd, really) needs is a what it had briefly: boutique studios. They tried out small budget movies on a limited basis. A few (Sideways, My Big Greek Wedding) made huge bucks, more than enough to pay for the others and still turn a tidy profit. It would be FAN-tastic to see a small budget Trek film with just the right amount of polish. If it’s a big hit, it goes to wide distribution. If it’s a bomb, it goes to DVD, but only AFTER it gets treated to a proper release.
Like my ideas, Brad? I can be bought. ;-)
ANOTHER TNG FILM :D
4. “I can’t wait until some Paramount executive comes up with STAR TREK MEETS IRON MAN!!!! Bound to happen.”
It’s happened before. Star Trek IV was (in one early story idea) to have featured Eddie Murphy (riding high on the success of the Beverly Hills Cop series at the time) meeting Kirk and co. Can you imagine how awful that would’ve been?
Personally I can’t see how Eddie Murphy is still a bankable star (especially after Pluto Nash — yecch!) but there he is, still mentioned expectantly in the above article.
8of12,
If it’s good enough, I probably will. Though, I don’t know if I have a few thousand years to see it that many times.
No, you know it’s going downhill when they have this cast:
STAR TREK: HOLODECK GONE AWRY
Hillary Clinton as Captain Kathryn Janeway
Condileeza Rice as Admiral Uhura
Stephen Colbert as Dr. McCoy
Tom Cruise as Scotty
Mike Myers as Tarzan
Mike Myers as Iron Man
Mike Myers as Fat Bastard
Mike Myers as Austin Powers
Mike Myers as Goldmember
Mike Myers as Dr. Evil
George W. Bush as Spock
George H. Bush as Future Spock
Mike Myers as Admiral Kathryn Janeway
Mike Myers as Hillary Clinton
Tom Cruise as Mike Myers
I pray that that will never happen. How it would happen, I’m not quite sure.
I forgot this:
Shia Le Beuof (however you spell it) as Indiana Jones
Harrison Ford as Chewbacca
Harrison Ford as Han Solo
Harrison Ford as Princess Leia
Carrie Fisher as Jabba the Hutt
William Shatner as Captain James T. Kirk
Carrie Fisher as The Emperor
Denise de Arman as That One Guy
CmdrR as MONGO
MONGO as Anthony Pascale
Anthony as Professor Farnsworth
Philip J. Fry as Amy Wong
Who wants to see THAT movie?
I just wish Star Trek would hurry and come out with cast photos/posters! G.I. Joe (which I’m also looking forward to after reading the script) came out with a whole slew of photos for the cast before it had even wrapped production, and it doesn’t come out until 2009 either.
I’m thinking it’s about time for another teaser or at the very least a shot of the Enterprise. It’s midway through the year already.
Ok next year it will be iron man fighting and then teaming up with the hulk. (if you seen the hulk then you know what i mean) or the Enterprise goes back in time and faces the transformers.or the transformers faces cloverfield or cloverfield faces godzilla.Or cloverfield and godzilla faces the transformers.As Spock always says. There are always possibilities.
SHOW US THE DAMN SHIP ALREADY!
Good news, everyone!
Ok lets get babylon5 to crossover into battlestar galactica universe and then all of a sudden have stargate sg1 apear at the end and then for a surprise none other then the Enterprise ncc 1701 appear at the very end.
Hey Anthony. any news about any new trailers coming up
What’s the good news, Anthony?
A picture of the Enterprise and crew?
You’re pregnant?
You’re not pregnant?
Shatner’s in the movie; the E orbits his butt?
If the “good news” was cast photos I think it would be more like “GOOD NEWS EVERYBODY!!!!!!!!!!!”
…or maybe that’s just how I would be, lol
i was referring to post 10
no new good news…in fact my fridge is busted and that is bad news! It would be good news if someone wanted to donate a brand new one to TrekMovie.com HQ! This site runs on expensive bandwidth and ice cold beverages!
RE: 17 when i have news on trailers that is confirmed I would post it in an article, sorry
hummph. I’m going to sulk until I see something juicy on the new flick.
**sulksulksulksulkincrediblesulksulksulk**
No no, he’s referring to the fact that I cast him as Professor Farnsworth from Futurama. One of the Prof’s catchphrases is “Good news, everyone!” It is usually followed by horrendous news that would usually result in the near-death of the crew. In this case, it’s the death of the fridge.
R.I.P. Fridge
#5- I don’t think Mike Myers needs a new franchise. I think he need to make more movies in the So I Married An Axe Murderer mold. He is funny without all the over-the-top ham.
So far as Trek’s future, I hope this means that Paramount will let Abrams spend and trust his vision. Tight budgets and sci-fi don’t mix well.
Ah! My thinkbone must need cleaning. Thanks TOG. Quite good, Anthony. Good to see you joining in the local mischief we create to bide our abundant time.
23: I’m not sure that’s entirely accurate….after all The Wrath of Khan was produced by the television division so that the budget would not spiral out of control on potentially meaningless or excessive special effects as it did with the motion(less) picture. The fans got one of the best written and most universally accepted Star Trek movie to date (with the exception of Star Trek IV AKA “the one with the whales”)….along with the most mocked. KHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN!
so the news is if the movie is a hit , paramount will milk star trek for all its worth ! YAY sound good to me , hmm and tng dvd movie ……….please?
It looks like things are looking up for Trek in the future. Always a good thing. Let’s hope the next Trek film is a blockbuster that will be talked about for years.
Say, Anthony, whatcha hearing about Comic-Con?
Oh Anthony, sorry about the fridge. I know how reliant I am on my Mountain Dew. But this particular article rocks!
TOG#10- Denise de Arman as That One Guy? I think not, my darling – I like very much being a girl. However, if you would like to switch the casting around and appear as me, I will loan you a cute little sequined Latin costume, along with a 4-inch-high pair of dancing shoes to match. Do you like red?
You know, guys, we should all send Anthony 30 bucks a piece to get a new refrigerator – look at all the work he puts into keeping us abreast of all the Trek news every day. Do you take Paypal or credit cards Anthony?
Blahblah blah suits blahblah beancounters blah blah now where’s that ship??? SHIP!!!! ENTERPRISE!!!!!!!!
(Please, nice mister beancounter suit people? Have I mentioned how much I admire you for your … for your very expensive shoes and your … well, that’s a spiffy comb you’ve got there. You’re my hero and if I ever have a son I will command him to discard his personality to be more like you because that’s how much you rock. Ship?)
More with sugar than vinegar, they say. Too butt-kissy?
correction — we the writer’s didn’t let the TF2 stand still by rushing a non contracted treatment to work from. Studio would’ve had nothing to go on otherwise.
come to think of it — we also made sure to have a decent shootable script for Trek by the time the strike stared.
boborci,
the point was, Paramount seems to like franchises…and seem to be working hard to keep them flowing, even when things like the writers strike has derailed projects at other studios. It was no slam on you or them.
by the way…..hi bob
I know this is slightly off topic (and I might not be the first to ask or suggest this) but does trekmovie.com have a facebook group? This is a thriving community and I know I’d like to be a part of it in facebook if anyone else is interested. Having been an editor of the Quest trek magazine in Queensland (in the 90s), I recall a few posts back that someone spoke of how the trek community lost its energy in clubs, magazines, etc years back and I think trekmovie.com shows that is not necessarily the case anymore — it’s just we lack a common portal to gather and chat about trek. Given that there are portents that trek is about to not only return but return for a while, perhaps it is time to bring the club back in a virtual setting courtesy of trekmovie.com?
Hello Bob Orci mans!
Mongo not do justice to Anthony mans. Not have good looks enough. But if like, Mongo set up with much ice for Anthony mans keep his beer cold.
Mongo not know how pay for expensive bandwidth. Have tried eBay?
MONGO- Come to 69 Forward and keep Harry and I company – you know I hesitate to be left alone with him…
Okey dokey.
I can almost promise everyone that JJ’s “Star Trek” will be a huge hit and Paramount will commission a trilogy (with the new cast.)
With all respect to the editor and the high caliber of reporting that goes into the daily articles on this site, could we please use the spell checker more aggressively? I mean this with upmost sincerity rather than malice. There have been a helluva lot of typos lately.
I hear Tony Stark has a cameo in the new Trek movie now. He’s all over the place!
It’s an exciting time to be a Star Trek fan alright. Don’t know abotu anybody else but when the movie comes out I’m not gonna be able to walk past a cinema without going in and seeing it. I’m think 10 times would be a nice round number but it may end up being a few more than that! :)
Paramount will do everything in its’ power to make Trek a huge success. I only hope they are mindful of avoiding oversaturation ala Episode I.
Also, I’ve said it again and I’ll say it again, I don’t think we’ll see any major revelations until ComicCon. They would be making their first big pitch to their potential audience there.
I also have this strange feeling that our first big reveal will be Nimoy and/or Quinto in their Spock makeup. I don’t know why, maybe it’s because they wouldn’t be giving away too much. We know what Nimoy looks like in Spock make-up, and even Qiunto for that matter, if you managed to see those photos from last fall.
I want to see a new poster with the cast or new Enterprise on it!
Sorry, that cshould say “I’ve said it before..”. Man, I need to check my typing more closely.
I wish they stop saying JJ Abrams Star Trek as though he created the thing.
JJ Abrams is only adding to the mythos of Star Trek. I respect what JJ is doing but I can’t blindly day he is the best thing ever in Star Trek.
…and all without a cent from me.
JJ Abrams is a brand. No getting away from that. It sold Cloverfield and now it’s going to sell trek.
Also, this is JJ Abrams’ installment of Star Trek. Much like Meyer had his. Not an unfair moniker.
#4
oh so Mr. Stark comes home to find Mr. Seven and a black cat ???
whats next? iron man fights w/ seven against tos super men (including Hulk).
#13
Godzilla vs Cloverfield w/ cameo of ‘The Worm Guy’
#16
why dont you add the yamato, arcadia, emeraldas, and the threenine while your at it. :)
#15
LOL
#40
yeah he sold the car to kirk
I guess he is a big name, but it implies he made Star Trek on his own and taking it away from Roddenberry, calling it JJ Abrams Star Trek makes me feel he is disowning all the past 42 years of Trek.
Mike Meyers is funny???? There’s more of a chance that I’ll get Alex Trebek pregnant than thinking Meyers is funny at all…this is, of course my opinion.
Too bad, he had a chance to be funny..his parents are Liverpudlians and he’s a pretty big Beatle fan.
come to think of it, I did think the first Austin Powers film was pretty decent.
That One Guy–all of your posts actually makes me giggle a lot while I’m sitting in front of my (or any other) computer
am i the only one a little concerned about the lack of any STAR TREK promotion out there?
the reason why i say this is because in the “real world”, STAR TREK is pretty much a joke. to most people it is a goofy slogan on a T shirt and the perception of a bunch of overweight guys who live in their mom’s basement, or nerdy guys like that stupid CBS TV show.
it is much like what the world thought of BATMAN before the Tim Burton Movie came out… the campy 60’s TV show.
But Warner bros was smart. they marketed the heck out of that movie over a year before it’s release.
they had logos EVERYWHERE. on bill boards. on busses. in magazines.
they showed stills from the sets, pics of the costume and batmobile, and most of all actor pics.
they made sure that people where buzzin and aware that this was in no way BATMAN as you may have remembered him.
what has paramount done?
NOTHING.
most anyone not on this board has no idea a new movie is even comming out!
i had a friend who just watched the CLOVERFIELD dvd and noticed the little DHARMA logo in the films openeing moments, but did not even notice that the preview that was attached to the film was even for a STAR TREK movie!
she thought it was for a dvd or something!!!!!!!
so who will be to blame if ST becomes NEMESIS.. PARAMOUNT!!
they are the worst marketers ever.
Hell, it was marvel and the IRON MAN guys that had that movie buzzing almost 18 months before it was released. it had internet pics. a snippet here a snippet there. the suit. the cast photos… all before COMIC CON last summer… when they released the 1st official HUGE trailer.
Man I think i saw my first Transformers clip a year before the movie came out… and right now i se more written about TRANSFORMERS 2 than about STAR TREK!
boborci, tell JJ…
ST needs to be hyped, and hyped big time!
movies no longer have the luxury to build an audience thru word of mouth once it is released.
if it is not doing blockbusters right out of the gate, it will be gone before you know it.
the turn around time is just to short, and screen space to competative.
people have to be counting down the days till the release date, then rush in like mad to see it.
and it has to be more than just TREK’s core fan base.
heck.. average Joe six pack and the drive by media still calls the thing STAR TRACK for gosh sakes!
so, get Paramount off the stick and start putting that TREK logo everywhere.
start getting cast shots, set shots, anything that will make non trek fan excited about this movie.
and most of all… they need to get a picture of the ENETERPRISE out there!
we need the world to feel that STAR TREK 2009 is not just a TV show on the big screen… but a movie that is going to be worth the $9.00+ veiwing experience
#15. Anthony Pascale
You just saved a bunch of money on your car insurance by Switching to Geico?
Had to do it
The poll to the right makes me laugh and cry at the same time.
I guess I should not be surprised in a forum where yesterday someone invoked the straight-to-DVD efforts for ‘American Pie’ and ‘Bring It On’ as a way to justify how awesome (like…totally?) it would be for straight-to-DVD Trek. At the very least, pick something useful like Stargate’s effort.
I really hope those numbers (at right) are a goof.
Whatever happened to the idea that Paramount would ditch Showtime as the pay-TV outlet for its films, and join forces with Lions Gate and MGM to form their own pay-movie channel? If they did, that would cut into their bottom line a lot, as the start-up costs for a new cable channel are enormous. And, carriage on cable systems is not guaranteed, as the cable-movie channel universe is pretty crowded now (Seven HBO channels, eight Showtimes, six Starz and seven Encore channels.)
I am so skeptical of the upcoming Abrams version of “Star Trek.” You have no idea. I’ve even thought of blowing it off entirely. Only Leonard Nimoy’s involvement is keeping me remotely interested.
Porr fridge is dead
Poor Trek fridge is dead,
It’s sittin’ there so peaceful and serene.
The drinks aren’t very cold
And the yogurt’s full of mold;
The crisper drawers have never been so clean.
“It’s dead, Jim. And before you ask – I’m a doctor, not the Lonely Maytag Repairman.”
how aboot a new film franchise?
Oddly enough- I got just tha’ thing!
A lonely naval radar operator discovers he can suck in satelite tv o’er tha’ ships satelite array… whilst watchin’ re-runs of “WKRP In Cincinnati”, he misses spotting the Botswanan submarine firing torps at tha’ ship…
Drifting alone in his shame at sea, he vows ta’ avenge his crew… riddled with guilt that he canna never forgive himself, he signs on wit’ tha’ Saudi government, financed by them ta’ train and become:
The Black Belt Crotch Kicker- defending questionable political endeavors by usin’ unsportmanlike tactics! And runnin’ away a lot!
Arrrr… I could crotch-quick me way through cold-blooded terrorist cells, evil Dharma & Greg reunions, and then try ta’ avenge me crewmates by at least learning where Botswana be… I see fifteen films easy…
#49—I don’t think it implies that at all. STXI is Abrams’ take on it. That’s all it means.
#52—”am i the only one a little concerned about the lack of any STAR TREK promotion out there?”
Probably not, but it’s still almost a year away. Significant promotion is premature at this stage, especially for the secretive JJ Abrams. The more hype that gets out there, the less likely Abrams can keep too many spoilers from leaking out of camp.
I fully expect the hype to be near full-blown after X-Mas. You’ll get your pictures.
(butthead) huh.. ehhuhuh.. he said Reliant..
(beavis) YEAH! YEAH! heh.. hehe.. WHERE’S THE OVERRIDE? THE OVERRIDE? … FIRE!! FIRE!!
#61
LOL!!!
BND#59- Who would star as the lonely naval radar operator?
Hmmmm… dat’s a toughie… who could it be?…. who, indeed… hmmm…
Well, I do have a pal named Welshy Army Bloke…
#57: Do you live in Oklahoma, by any chance? (LOL)
#14: (And this is for BOB ORCI, too:) Amen: I wanna see the ship, too. It’s the very embodyment of STAR TREK.
Actually (–Bob–), now that there’s another 6 months before the film’s release, it might be a nice little “nod” to us Trek fans out here (who have that mind-set) to insert a line of dialogue in ST XI for little 10-year old Jimmy Kirk who is all upset that his dad & mom won’t let him go NOW NOW NOW to see that new starship NCC-1701 under construction……. “I wanna go NOW!” (They both look at each other as if to say, “Are we there yet?” Then Jimmy turns to run across the ship-yard grounds and bumps smack into the elder Jonathan Archer and/or an elder T’Pol—with Robert April apologizing to them both through laughter, and George & Winona’s (and Sam’s) embarrasment. I can just hear Winona now: “James Tiberius Kirk! Come here this instant!” (LOL)
Yes, we can dream, too.
Mongo not want to pick nit with Rhett but new Trek movie come out in 11 month. May get see ship in November?
I know who make good radar mans! BND mans!! He already study part. Funny nobody think first about him. Seem obvious to Mongo.
out of tha’ mouth o’ babes… well, babes like Paul Bunyun’s blue ox that is…
#66 Right. I meant (–and should have said so–) that it’s about 6 months after the previous December release date. (And I sit back and sigh: can the WORLD wait that long to “hear the ['Trek] message”…?)
Mongo mean no offense, thought that what Rhett mans meant.
Gotta give the Iron Man team credit. I mean, releasing all that info certainly has not hurt the their box-office take. The argument that a viral campaign helps box office more than the traditional “here’s some pics of what we’re making” has got to be shot down.
So Star Trek team….how about some pics….
#70 It has to be a planned release yo.. you know, like the THX buildup we are the opening volley of sound.. the building bass cocoon that will become a beautiful crescendo of doller signs and plastic ears: a cacophony of tastey marshmallows amidst the toasted oats.. and we musn’t be too quick about it, noooo..
but sally we must for the terry is aplenty within the abode of our Emerald Elder
heed his words:
“The Hourglass Charm has the power to Stop Time * Speed Up Time * Reverse Time”.
Though yes the Clover has paid its dues the Hourglass spins from its own accord so timeless we wait for the beckoning dew
Here’s hoping that they find space for Shat’s return in a Trek spinoff. It doesn’t have to be an Abrams, it doesn’t have to include the Next Gen people; just a reunion of the remaining original cast members, in their own particular timeline.
I’m going for all 4 days of Comic-Con, incl. preview night, and I’ll be keeping my eye on things regarding the new Trek movie while I’m there.
We have had a preview of sorts of the Enterprise with the teaser, but it’ll be interesting to see if any additional teases are released.
Of course, I’ll leave it to the filmmakers to make the judgement as to what should be released.
After all, how much the audience knows beforehand has an impact on how the movie is percieved when viewed for the first time.
Boborci, if you’re reading this, I’m watching for teases with no expectations of them.
It’s is in the hands of the of the filmmakers as to what should be released.
If they do not release pics today, life will go on.
If they release pics today, life will go on….and the same number of people that want to see the film, will still see the film.
Boborci, not only can I handle knowing a few production design “secrets” now rather than later, I actually WANT to see stuff now.
#25 You should watch ST I again and listen to the late great Robert Wise’s commentary- that production inherited ALL of the pre-production costs of Phase II- all the set design, start up costs, costuming, casting, screen tests, I think there were 12-13 scripts/treatments completed (though I would need to check the book on that point again), and someone was paid for those, and I think this was over the course of two years before the movie came out.
On another point- isn’t amazing how well we fans don’t do with delayed gratification?
#75—That’s all true, and I disagree with Sponica’s dismissal of TMP. I think it is the most underrated Star Trek film of all, and ranks second on my list of all time favorites. It’s a great science fiction story, and I think the Director’s Cut cleans up some of the pacing problems very well. Great film that holds up alot better 30 years later than I ever would have imagined in 1979.
Actually, Paramount began working on a “Star Trek” movie project in early 1975. Roddenberry returned to the Paramount lot, to the same offices he had when the series was in production. #75’s comment about 12-13 scripts or treatments was not far off the mark. If anything, he may be understating, as a lot of writers were contacted to submit story treatments.
ClosetTrekker’s comments about “TMP” being underrated were right on the mark. That film has been one of my favorites for almost 30 years.
TMP is my favorite.
as to TMP:
it has and always will be be my favorite ST movie to date.
outside of ST 4, it is the only one that TRULY had motion picture quality to it.
it was more than a Tv show on the big screen.
the DVD directors cut is amazing. it makes this movie very, very good and well paced.
the only things that were missing were the ” admiral Nogura” scenes, and the Lori Catani (the dead transporter chick) scenes that revealed kirks post TOS affair with her.
with those scenes added, it would have made Kirk’s attitutde and determination a little more understandable.
if you can find it.. read the novelization. then re watch the film
it is EPIC.
#79—Absolutely. The novelizations are near forgotten gems. Although I still rank TWOK as my favorite (and the one, along with TVH, that I can get my kids to watch with me), TMP has a special place in my heart. I never appreciated it fully until I was an adult, but it is definitely the single most underrated ST film of all time.
I am glad that BOBORCI reads these posts and checks in. I think it is very valid that a year early is not too soon to begin buzz for the movie by showing and advertising. The Iron Man example is perfect. They are right. NON trek fans know nothing about this upcoming movie. It is NOT too soon to get them interested. WE dont really need to be interested. We already are….Viral campaigns? BAH! Too hi tech….again ONLY WE would notice…. If they are truly after the general audience they need to reintroduce the characters, the ship, the fun, and they need to start NOW! I hope JJ and crew, like Marvel, do their own advance publicities but reading that Paramount will be a no show at San Diegos Comic Con this year does not fill me with hope….
Heres a great example. I just saw Prince Caspian today. A superior movie with better acting and story than most movies out. If Disney would have put that out it Spring it would have done phenonomally. But its been overlooked in the overcrowded Fantasy scifi movie market out there now. Now we may not get to see the other 8 Narnian Books made into movies…When the first one came out I was sure that all ten would be made…Now….Not so sure…
Disney also DID NOT DO MUCH ADVANCE PUBLICITY for this movie..NOT ENOUGH to earn it a place next to IRON MAN and INDY.
But it deserves to be there. BOBORCI PLEASE NOTICE! HINT HINT! hahah
I just rushed out and got and watched the 2nd Futurama DVD movie…GO 20th Century FOX Animation! I think they know what they are doing!
LASTLY–I agree STAR TREK THE MOTION PICTURE…..IS THE MOST COSMIC of all the TOS movies and the only one I really felt like it was a MOVIE and not a TV SHOW….Its not perfect due to most of those PRE PLANNED pre done various aborted tv projects merging and the rushed aspect….But the incredible music, Most of the effex work….the awe of seeing the new improved ENTERPRISE on the movie screen….I hope to have a similar moment with JJs Star Trek Next Year….we can hope…