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Kellogg’s Introduces Limited Edition Eggo Waffles With Star Trek Images May 30, 2009

by John Tenuto , Filed under: Merchandise,Star Trek (2009 film) , trackback

The Kellogg’s promotion for the Star Trek movie has been one of the longer running for the feature film with items starting to appear in stores in March and continuing to this summer. While the Kellogg’s website lists almost every product featuring ST09 images or offers, there have been a few surprises not listed, with the most recent being a limited series of Eggo waffles


Kellogg Update on Kellogg’s waffles
(as reported by Ensign Kellogg submitted to John Tenuto)

This is Lt. Kellogg from the USS Enterprise 1701 E once again reporting for TrekMovie on my assigned mission to find all the Kellogg’s Star Trek promotional products.




Kellogg’s Has One More Surprise: ST Waffles

TrekMovie has already reported on the offer for a Star Trek Warp Plate on nearly every variety of Eggo Waffles. However, those boxes feature Star Trek art yet regular waffles. Now, Kellogg’s has surprised fans with waffles that have edible images on them of Star Trek characters, planets, logos, phrases, and technology. There are more than 25 different waffles available with this limited edition item. The packaging shows the Enterprise and some of the waffles, and includes a Starfleet Delta Shield Game.

Limited Edition Star Trek Eggos box

Those familiar with my career in Starfleet know that this isn’t my first experience with Earth’s past as I helped defeat the Borg during the First Contact mission. However, it is the first time I have eaten waffles with images on them. Amazingly, they taste exactly the same as regular Eggo waffles with the bonus fun of the Star Trek images. As you eat your Nero waffle, say things like "I would rather suffer the loss of Romulus a thousand times than not eat my Eggo Waffles!" I purchased 6 boxes of Star Trek Waffles and got 22 of the "more than 25" different designs (there are 8 waffles a box). For those desiring a checklist, here are the confirmed waffles.

Nero the waffle

Character Waffles: Kirk, Spock, Kirk & Spock, Kirk sitting in his Captain’s Chair, McCoy, Sulu, Nero, Uhura, Chekov, and Scotty

Kirk and Spock on a waffle!

Logo Waffles: Delta Shield, Klingon, Romulan, Vulcan Greeting

Scientific waffle

Technology Waffles: Communicator, others?

Toast me up scotty

Planet Waffles: Earth, Saturn with moon Titan, others?

Leggo my planet

Phrases Waffles: Live Long and Prosper, I’m Giving Her All She’s Got Captain!, Beam Me Up, Highly Illogical

Life long and Waffle



1. Trek Dynasty - May 30, 2009


2. EFFeX - May 30, 2009

Pretty awesome!

3. RenderedToast - May 30, 2009

FIRST! Yeah baby.

We have had no Star Trek tie-ins outside the US, quite a shame.

4. Hat Rick - May 30, 2009

Is it April 1 already?

:-) ;-)

Seriously — I’d have trouble leggin’ go of these waffles; I’d rather frame them!

5. Jeff Howick - May 30, 2009

I tried these out last week, they don’t taste as good as the regular waffles, I guess whatever they use to print the pictures isn’t super delicious, but who cares when you get to eat Captain Kirk waffles! I wrote a blog about it:

6. CAPT KRUNCH - May 30, 2009

Spock looks like he is wearing a yarmuke!.. I guess Adam Sandler was right Capt Kirk and Mr Spock are Jewish!!

7. Frank - May 30, 2009

What’s next, Klingon toilet paper?

8. Devon Richards - May 30, 2009

Sucks – I sent away for one of the T-shirts, and they’re only available in the states.
That blows!

9. RedShirtWalking - May 30, 2009

My girlfriend just said, “They should make one with a whole in the center and call it [insert name of planet that meets terrible fate in STXI here].”


10. Trek Dynasty - May 30, 2009

#7 If you try real hard, you can make your own Horta on plain toilet paper while using the toilet.

11. Batfan - May 30, 2009

Okay…I think they are starting to go overboard with the tie-ins…

12. fansince66 - May 30, 2009

Tie-ins are a necessary component for generating income for the franchise.I hope they get as good at it as the starwars franchise,so we can have more JJTrek on the big screen.More models & action figures & glasses please, if that gets us more Trek on the big screen.

13. FIRST comments are annoying - May 30, 2009

I bought a box like three weeks ago and have yet to open them up.

14. Cranston - May 30, 2009

That Earth picture…

Apparently global warming has had a major impact by the 23rd century. South America is substantially narrowed; it no longer connects with Central America; and the U.S. southeast, most of Canada, and all of Europe appear to be completely under water!

15. frederick - May 30, 2009

All I want to know is WHY they didn’t make one with Uhura on it? THAT would have been hot ‘n tasty!!!!! With butter and syrup drizzled all over it and licked off… uh, sorry, got carried away!

16. frederick - May 30, 2009

OK, I just re-read it they they DO have her, just not pictured here. I’ll be buying them! Then I’ll be in my room…. enjoying my breakfast.

17. paustin - May 30, 2009

lol i picked some up Thursday….

18. HPFangirl71 - May 30, 2009

Awesome!! I soooo have to get some of these…

19. Alf, in pog form - May 30, 2009

These waffles are going to be worth heaps in the future; just make sure to keep them in their original packaging.

20. JML9999 - May 30, 2009

I guess they can’t be accused of Waffling on Product tie-ins

21. Charles H. Root, III - May 30, 2009

We got a box of Eggo Waffles a few years back that I swear had the image of The Virgin Mother Mary on them.

Everyone thought I was making it up until the letter from Kellog’s arrived. Turns out the box was part of a shipment destined for Mexico.

22. Brian - May 30, 2009

21- Now wouldn’t it be funny if someone found a Star Trek waffle where either Uhura was the Virgin Mary, or Kirk was Jesus (well neither being too terribly recognizable as the dieties like most food “signtings”).

They shall call him Kirkus!

23. Brian - May 30, 2009

Edit- “sightings”

24. Carolyn - May 30, 2009

Why are Kirk and Spock wearing beanie hats? They don’t wear hats ever in the movie or series.

Actually, I do like Eggo waffles and will probably buy these when I see them.

25. Dr. Image - May 30, 2009

The most bizzare item since the DS9 yo-yo.

26. thebiggfrogg - May 30, 2009

Egypt: the pyramids. Greece: The Parthenon. Rome: The Coliseum, China: The Great Wall. Peru: The Incan ruins. And five thousand years from now? U.S.A.: a petrified Star Trek eggo waffle. There is a point where this market b.s. gets truly ridiculous.

27. Saturday Night at the Harmons’ « Harmontopia - May 30, 2009

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28. engon - May 30, 2009

Based on the Nero and Kirk/Spock examples, apparently the ability to center images on waffles is just beyond the reach of our 21st century technology.

29. starfall42 - May 30, 2009

The print quality is low — I guess high-resolution breakfast food imagery just isn’t there yet. :-)

Sulu seems dubious about them:

30. Charles Trotter - May 30, 2009

I gotta get me some of these. Hope my local stores have them. I still haven’t been able to find the Star Trek cereal. Anywhere. :(

31. Geodesic - May 30, 2009

Advertisements… on food.

32. Chuck Fu - May 30, 2009

None on eBay…yet.

33. jocor - May 31, 2009


34. RaymondJ - May 31, 2009

Maybe a dumb question, but is there any way to “save” these or preserve them somehow without leaving them in your freezer? I would like to collect and display them, as weird as that may sound.

35. allister gourlay - May 31, 2009

No 3
Here in the UK all I could find was the burger king promos toys with kids meals!

36. John Tenuto - May 31, 2009


You could contact Kellogg’s and ask perhaps?

37. CmdrR - May 31, 2009

I may not have a taste for Kirk n Spock waffles, but I know a few ladies in these threads who’d like to pour maple syrup over Zach Quinto and Chris Pine.

Hey… leggo my Spocko!

38. Anthony Thompson - May 31, 2009

I want an Enterprise waffle!

39. Third Remata'Klan - May 31, 2009

#7 – Hahaha! :D

Seriously, WTF?

40. Steve J. - May 31, 2009


These things probably require no preservation techniques, but I suppose you could freeze-dry some and have them framed….Or get some of that clear craft resin sold at Michael’s, Hobby Lobby, etc. and encase them in that stuff…

On the subject of Star Trek edibles, I still have a ST First Contact Beverly Crusher chocolate candy bar in my freezer. A friend gave it to me a while after the movie was released, and I didn’t want to eat it so stuck it in the freezer. It’s survived intact since then, even after moving to a new house!

41. Steve J. - May 31, 2009

Does the Nero one look as if he could be a rap star? The pose and the look suggest he’s about to bust some rhymes about some Romulan ho’s…or about some fly-by’s with his sawed-off disruptor in the quadrant-hood. He just needs a big Romulan medallion hanging around his neck.

Anyway, just don’t fiddle around and leave Nero in the toaster too long or the Romulan will burn…

42. Smitty™ - May 31, 2009

Trek waffles, not canon!! Hahaha

The have the res of a newspaper comic strip.


43. AJ - May 31, 2009

The “Kirk and Spock on a Waffle” looks some fanfic K/S covers from the ’70s, LOL.

44. That One Guy - May 31, 2009

Oh my god…….

I want this.

45. falcon - May 31, 2009

Maybe I’m just old, but…huh?

They’re probably not aiming for my demographic. Just a wild guess.

The “badge hunt” on the side of the box is kind of cute, though. I like the “on/off’ symbol on one of them. It almost fits.

On a different rant, why don’t they go back to the original emblems inside the arrowheads? The science division was represented by two circles made to represent planets, either intersecting or orbiting one another. The services division (engineering, security, comms, etc.) was a curved lightning bolt, meant to symbolize man’s conquest of technology. The new emblems don’t appear to mean a thing. (The services emblem looks kind of like an old logo from some Channel 9 long, long ago.)

At least they got the star on the command emblem right….

46. Kirk's Girdle - May 31, 2009

I saw the face of Jesus on a waffle once. I ate it anyway.

Star Trek waffles; just when you thought it couldn’t get any weirder.

47. Brett Campbell - May 31, 2009

7 – I’d need that paper if I ate one of those things. All that food coloring would give me the warps.

46 – People eat Him in church every week.

48. rm10019 - May 31, 2009

I have a bunch of these, including the alien from the Kelvin bridge, and the Kelvin. John, do you plan to try to preserve the waffles themselves for posterity? If so, how?

49. Holger - May 31, 2009

No thanks, don’t wanna eat the Trek pictures.

50. starfall42 - May 31, 2009

One site suggests preserving bread/pastry artwork by letting them go stale, then applying clear varnish.

I found these at a super Walmart. I never found the Star Trek cereal, just the regular brands with the Trek promotions on them.

51. Lord Garth, Formerly of Izar - May 31, 2009

When does the toilet paper come out??

52. Wheeli - May 31, 2009

14. Cranston – May 30, 2009
That Earth picture…

Apparently global warming has had a major impact by the 23rd century. South America is substantially narrowed; it no longer connects with Central America; and the U.S. southeast, most of Canada, and all of Europe appear to be completely under water!

Maybe it is the Result of the Xendi Weapon From ENT.

53. Daoud - May 31, 2009

#6 Actually Kirk and Spock aren’t, but Shatner (original family changed surname from Schatt[e]ner) and Nimoy both are ethnically Jewish. :)

Guess the waffles are indeed Kosher with them wearing proper headgear. :)

#52 We all know that global warming is real and dangerous. But the Xindi are worse!

54. SciFiMetalGirl - May 31, 2009

They could have easily made one look like “The Guardian of Forever”!

55. Kevin Rubio - May 31, 2009

This is just wrong on so many levels…

56. dayxday - May 31, 2009

Kirk’s eyes are blue on these waffles! CANON VIOLATION! If JJ thinks I am going to purchase or consume these rebooted waffles, he’s got another thing coming.

57. I am not Herbert - May 31, 2009

Mmmm… gotta get me some of those!! =D

…now just need Star Trek fried chicken to go with ’em. Heh!

58. Chris Doohan - May 31, 2009

Let go of my Trekggo

59. Caprica 6 - May 31, 2009

Slow day for news at

60. RBlaine - May 31, 2009

Where’s the flame thrower?

61. tbk1701 - May 31, 2009

One more reason breakfast is the most important meal of the day.

62. AJ - May 31, 2009


“rebooted waffles” LOL!

63. TREKKIE369 - May 31, 2009

I wish those waffles were vegan. They should make them so Vulcans can eat them too.

#59–I agree. I can’t wait to see how ST09 is doing in Japan.

64. imurrx - May 31, 2009

I saw this last night and when I went to make some breakfast this morning, I found a package in my freezer. I thought my wife thought it was cute and she bought them for me.

65. Jim Cude - May 31, 2009

There you go- Shatner in a new production. Everyone satisfied now? Good.

66. Jim Nightshade - May 31, 2009

If you missed the trek cereal consider yerself lucky-safeway was selling em for $1 a box-limited edition-they taste like lucky charms knockoffs only more cardboardy–after my first bowl–havent tried em again and gave away unopened box to a neighbor who had no food–yuk-look for them at dollar stores probably-i cant imagine they would have sold a lot of them….

67. Reed Farrington - May 31, 2009

In case anyone’s wondering, Kellogg in Canada also has these waffles in its Fun Pix line with a slightly different box than in the U.S. The Canadian box doesn’t mention that there are “over 25 images”, but I imagine the images are the same. I find it funny that the U.S. box says “over 25 images.” I mean, if there are 26 images, then why not say so? (I know. For advertising reasons, it’s better to be non-specific so that people will keep on buying.)

68. Crusade2267 - June 1, 2009

My breakfast wished me Peace and Long life this morning! I got one waffle that said “Live Long and Prosper,” one that had the hand sign. and one with Spock’s delta shield.

A trekkie way to start the day!

69. Gul B. - June 1, 2009

“A trekkie way to start the day”: Take this, Nero – *CRRRUNCH!* “MUNCH!*
Then again, I’m a bit wary about food with blue-green dots on it …

70. Michael - June 1, 2009

I actually have bought 3 boxes of the Trek cereal and love them! I also spied the kirk/spock Corn Flakes boxes just recently. Add to that the toy badges in all kellogg’s cereal, free movie tokens for the fim on Pop Tarts. They cereals all have the flashdrive wrist band offers too! I have 2 coming!

71. 16309A - June 2, 2009

Hmmm, I don’t have to wonder what Kirk and Spock taste like!

72. Chuckunit - June 2, 2009

Lets face it, guys….this is as close as any of us are ever going to et to eating Zoe Saldana….let alone buttering her up and covering her in maple syrup.

73. Jim Nightshade - June 3, 2009

hey michael great to hear ya like the trek cereal-i also ordered two of the flash drives they say they have movie tie ins on the drives-also i doubt zoe tastes like waffles heheh evil grin-

74. Bob - June 5, 2009

Bought two boxes today from Meijer.
$2.29 each.

Haven’t opened them up yet.

75. demetrius morrison - June 6, 2009

i bought two yesturday by 2 more 2morrow or monday

76. Reed Farrington - June 12, 2009

In case anyone is keeping track of the images, I got one with Scotty’s alien friend, Keenser. I also got a blank waffle with no image. Ha ha.

I got a Sulu waffle with the image printed on the border. I wonder if this increases its value. (Just kidding.)

I also had a box of Kellog’s Frosted Flakes that didn’t have a beam-up badge as advertised on the box. Kellogg’s quality control needs improvement, I think, unless I just have terrible luck

In some of the cereal boxes I had purchased, I found the beam-up badge sitting underneath the top flap. At the grocery store, I had noticed some boxes had been opened by unscrupulous Trekkies. I wonder if I had purchased a box that had been resealed by grocery staff?

77. Treu - June 21, 2009

i still got the Kirk, Kirk and Spock, and Uhura waffles and i havent eaten them yet. probably never will.

78. Shorty - July 6, 2009

Looks like mold. Haha. I just want all the premiums that don’t get moldy. Especially the USB bracelet and the T-shirt. Anyone got any pictures of the real T-shirt?

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81. SJU - January 4, 2010

Love Them.

82. Dave - January 4, 2010

I bought some a few months ago. If you are going to buy them, get them to freeze and keep for the fun of it. But don’t try to eat them. They are terrible. They are as hard as a rock and they have no taste whatsoever. I probably should have kept one for a keepsake but I tossed them in the trash.

83. I'm dead Jim - January 5, 2010

I have two unopened boxes in the freezer right now. Maybe I could just preserve the best ones with varnish or something. Eating them doesn’t sound like a good idea.

84. ShawnP - January 5, 2010

I had these waffles several months ago, maybe even during the summer. I’m surprised it’s just now making the news on this site. Oh, and they were delicious.

85. ShawnP - January 5, 2010

And I just read the date on the story: May 30, 2009. D’oh!

86. Jen J. Spock - August 29, 2010

OMG! Spock… and Kirk…. and a waffle… OMG! IT’S JUST THE BEST THING EVER! I CAN’T WAiT TO GO OUT TO STOP&SHOP AND…. oh. May. Right.

87. Jen J. Spock - August 29, 2010

I like waffles… especially when Spock is on them! :)

88. MSN1701 - February 2, 2011

Why don’t they have Spock and Uhura on a waffle? Just in time for Valentines Day with extra saccharine.

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