Her Universe Launches Star Trek Apparel Line For Women | TrekMovie.com
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Her Universe Launches Star Trek Apparel Line For Women June 28, 2012

by TrekMovie.com Staff , Filed under: Apparel,Merchandise , trackback

Today brings good news for the female fans of Star Trek with the announcement of a new line of apparel just for women. Her Universe, who have been making "fangirl" clothes and accessories for fans of Star Wars, Battlestar Galactica and Doctor Who, is launching a new line for Star Trek fans. See below for more details and a first look at their initial offerings.

 

press release

HER UNIVERSE BEAMS UP STAR TREK™ LICENSE

ACTRESS ASHLEY ECKSTEIN LAUNCHES STAR TREK APPAREL LINE FOR WOMEN

NEW YORK, NY – June 28th, 2012 – For the first time in Star Trek’s 46-year history, one company is focusing exclusively on the female fans of the legendary space adventure. Her Universe™, a leader in female genre merchandise, announced its new license with CBS Consumer Products to create a collection of apparel and accessories for the growing female Star Trek fan base.

With a limited debut July 11th at San Diego’s Comic Con and online at www.heruniverse.com, the Star Trek by Her Universe line will feature fashion tops and hoodies rolled out over the course of the year highlighting images, characters and phrases from the Star Trek franchise. To recognize the female fans of Star Trek, CBS Consumer Products has created a unique Star Trek logo which will only appear on merchandise from the Her Universe collection (see below).

Ashley Eckstein, no stranger to the sci-fi universe, is the founder of Her Universe and is known to sci-fi fans as the voice of Ahsoka Tano on the hit animated series, Star Wars: The Clone Wars . Eckstein, who started the company because she could not find sci-fi apparel for herself, designs and creates the Her Universe merchandise.

"Star Trek has been one of the most requested Sci-Fi franchises from our fangirls," said Eckstein. "It is truly a dream come true for me to design for this iconic brand. We plan to Boldly Go where no one has gone before with the first ever Star Trek apparel line just for women."

Star Trek apparel and accessories from the Her Universe collection will be available in the U.S. and Canada at both www.heruniverseshop.com and store.startrek.com  and through national retail outlets such as Hot Topic. The Star Trek By Her Universe merchandise line will also be available at select conventions including its premiere at San Diego Comic Con (July 12th-15th at the San Diego Convention Center).

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for its Doctor Who franchise. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Twitter and visiting the Her Universe Facebook page.

 
 

Comments

1. BiggestTOSfanever - June 28, 2012

What I want to see are some mirror universe bikini swimsuits.

2. VZX - June 28, 2012

Cool, but I can’t see these turning a profit.

3. Snugglepuff - June 28, 2012

Lame. . .

4. Sunfell - June 28, 2012

If the “I Grock Spock” shirt comes in a more modest style, I’ll probably get it. And I do like the “LLAP” polo.

5. Nony - June 28, 2012

The fact that the cutesy star coming out of the far nacelle is somehow overlapping the cutesy star coming out of the near nacelle in that logo is probably bothering me more than it should.

Now to check out that site and see exactly what ‘female genre merchandise’ entails. I wonder if I can get a phaser with a comfort grip and Olay moisturizing strip.

6. Holger - June 28, 2012

So this is the latest female plot to get geeky husbands to go shopping with the wife. Could work.

7. drum-van - June 28, 2012

@5

agreed. that graphic artist should be fired. obviously a cadet.

8. MattR - June 28, 2012

#5. HAHAAH, that’s hilarious.

Good luck selling these.

9. Boognisha - June 28, 2012

Hmm, sometimes geek apparel directed at women misses the mark but this stuff is actually pretty cool. I swear most of the female versions of Star Wars, Star Trek and BSG t-shirts are just slightly smaller versions of the male shirts, meaning they’re boxy and unflattering for most women.

10. Steve J. - June 28, 2012

In that photo of her in the red shirt, she reminds me of Grace Lee Whitney’s Yeoman Rand…

11. trekprincess - June 28, 2012

Actually I would love if they created Star Trek clothing for female fans Star Trek isn’t just for men and boys :):)

12. Punkspocker - June 28, 2012

I love this! I’m an Ashoka Tano fangirl, too! Might be Ashoka and Darth Maul for Halloween. I make Enterprise earings, maybe I’ll send her a few pair…cool!

13. Alt-Spock - June 28, 2012

How did the clone Christina Applegate?

14. LizardGirl - June 28, 2012

It’s a good start. But if they get more variety and I will be interested. Say if they implemented a few of the following:

Realistic Looking Uniform T-Shirts from every Trek franchise

Graphics of the Bridge Crew Characters from TOS, TNG, VOY, DS9, ENT and the New Franchise.

Other graphics such as ships, villains, popular minor supporting characters.

Popular, recognizable Trek symbols.

Maybe a custom approach: Basic T-Shirt, Polo, Hoodie, Night Shirt options available in a reds, golds, blues, pinks, purples, turquoises, whites, blacks, greys w/ the option to choose which picture you want on the front.

15. Emperor Mike of the Empire - June 28, 2012

Any bet’s will will see this on the T.V Show. The Big Band Theory. Lol. Hope so.

16. NuFan - June 28, 2012

9

Don’t you mean slightly larger?

17. Sebastian S. - June 28, 2012

Geek is chic.

Never thought I’d live to see this…. ;-D

18. Bender Bending Rodriguez - June 28, 2012

@10 It would be cool if she were the new Yeoman Rand. My kids and I watch SW:Clone Wars and have become fans of Ashley Eckstein. She would be perfect!

Also, she is a proud Sci-Fi lover, and it’s cool that she has branched out to Star Trek!

Good luck Ms. Eckstein!

(Hopefully one day she’ll do Futurama…).

19. Shilliam Watner (Click for Trek Ships Poster) - June 28, 2012

How about some Klingon-style corsets?

20. Sebastian S. - June 28, 2012

# 19

Shilliam~

Don’t you mean, Klingon Korsets? ;-D

21. Chasco - June 28, 2012

” the growing female Star Trek fan base”.

It’s not ‘growing’. It’s always been there – seriously, go look at any early convention footage, read about early fandom or watch the discussion (available on some of the Motion Picture discs) between 5 of the “extras” – including Bjo Trimble, the lady who drove the fan-writing campaign to save Star Trek after Season 2.
This is a very late, but nontheless welcome, acknowledgement that Star Trek is not (and never has been) a fanboy franchise.
Not only do some women actually enjoy Science Fiction for its own sake – but hey, come on! Men in uniform? What’s not to love?

22. Jorg Sacul - June 29, 2012

The purpose of “Her Universe” is to provide shirts that AREN’T male-style cuts. There are many fangirls out there who would buy shirts if they didn’t look like they’d pulled them out of their big brother’s closet.

Want more designs? Write the company. Just don’t expect them to cater to man-shirts. that industry is replete with stuff.

23. Tombot3000 - June 29, 2012

I like the logo. Hmmm, where does Grok, originate from? 2000AD, Dredd, come to mind, but was it from Heinlien or someone/where else first?

24. MC1701B - June 29, 2012

23. Stranger in a Strange Land. The impressive thing about Eckstein using that phrase is, it originated in 70′s fandom, before she was born.

25. La Reyne d'Epee - June 29, 2012

Aha. Someone’s figured out that females watch Trek and SF generally. And that they even have disposable income to spend on it.

Gosh, maybe they’ll even start writing decent roles for women in SF films, that females with disposable income will pay to go see. Without dumbing down the science so they can understand it.

Ok, maybe the last one is asking too much.

26. Sebastian S. - June 29, 2012

#21

Too true.

And some of the great science fiction writers have been women as well (Ursula K LeGuin for one; she’s always been a personal favorite of mine).

I also know many women who are devoted fans of ST and science fiction in general. It was my WIFE who dragged me to my first Comic Con 8 years ago….

27. Charla - June 30, 2012

Finally. I haven’t checked out the web store yet, but I am happy to hear there is a store to purchase more flattering clothing for the geeky woman!

I bought the Star Trek 09 Delta shield with Kirk, Spock, Uhura and Nero in a man’s shirt. At the time I purchased it, I couldn’t find one like it made for a woman. I wore it all the time, and still have it.

Thinkgeek.com has some cool geek shirts as well for us women too. Anyone interested may find some there they like.

28. Azrael - June 30, 2012

@23. I know someone else answered your question already, but I want to give it more depth. The term Grok was invented by Robert Heinlein in the book Stranger in a Strange Land (published in 1961 btw, not 70s). The term means to observe something so closely that the observer becomes part of the observed, and it was used by the main character of the book who was from Mars (which made it really cool on Young Justice when Robin said it to Miss Martian). The book has been named one of the “books that shaped America” by the library of congress, and back in the 60s the government claimed that the book caused the hippie movement.

29. DJT - July 2, 2012

Nice.

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