Star Trek Into Darkness Brings In $31.7M In 7 Markets – Sets New Franchise Records In Each Country | TrekMovie.com
jump to navigation

Star Trek Into Darkness Brings In $31.7M In 7 Markets – Sets New Franchise Records In Each Country May 12, 2013

by Geri Schear , Filed under: Star Trek Into Darkness , trackback

Star Trek Into Darkness had a limited international opening this weekend in seven markets and the first box office figures are very encouraging. The film brought in almost $32M, and more importantly it is outperforming the opening of the 2009 Star Trek movie in each country. More details on this first limited release weekend’s results and Paramount’s international marketing below.

 

‘Star Trek Into Darkness’ Opens with $31.7 Million in 7 overseas markets

Paramount’s strategy for the overseas’ market has seen Star Trek into Darkness earn $31.7 million from the seven countries in which it has so far been released. According to THR this return is 70% higher than its predecessor made in 2009, setting new opening weekend franchise records in each market.

$13.3 million came from the U.K.’s 556 locations and reflects a 50% increase over the box office achieved by Star Trek in 2009. In Germany, the film earned $7.6 million from 627 locations which reflects an 80% improvement over 2009. Australia took in $5.5 million from its 263 locations (over 50% more than 2009) and Mexico earned $3 million from its 573 locations.

Traditionally Star Trek films have performed well in the English-speaking markets and also fairly well in Germany, so the best news for Paramount in the above figures are those from Mexico, where the film saw a 300% increase from the 2009 film. Paramount vice chairman Rob Moore was particularly happy about the Mexico figures, telling THR "That’s what we were really for. Mexico is a great Barometer. The first movie certainly laid the groundwork for anyone who is a Star Trek fan. We want this film to cross over and create new fans."


JJ Abrams and cast at Star Trek Into Darkness Mexico City (May 7) – Film very strong in Mexico and 6 other territories

Paramount’s big International Push For Into Darkness

These figures are good news for Paramount, who are anxious to see the film do better than its predecessor where the foreign market is concerned. Star Trek totaled $127.9 million in total overseas’ receipts, compared with a domestic return of $257.7. To that end, the producers have designed an aggressive marketing strategy to ensure success.

Brook Barnes, writing for The New York Times reports Paramount increased its international marketing budget for the film by 35% over that for the 2009 film. Paramount president Brad Grey told the
NYT, "Between J. J. outdoing himself and our efforts to build up our global distribution system, I’m very, very confident that the franchise is finally going to live up to its potential.”

Strategies for creating interest in the film included inviting the foreign press to L.A. for a special press day; the Delta symbol was beamed over London to signal Earth Hour; and it was announced that the film would have a staggered rollout, being released in Australia, Germany, Britain and Mexico before the United States and Canada, and holding the movie back in other countries. Argentina, Venezuala and Japan will not get the film until August 22nd, for instance.

Playing up the villainous character of Benedict Cumberbatch was another deliberate plan. Speaking to THR, Paramount’s president of international distribution Anthony Marcoly said, "In many places, we did extensive research to find out what we should showcase. Overseas, we’ve tried to get away from the Trekkiness of it all.”

Cast members and producers have pitched the film in a number of countries, which included trips to Japan by J.J. Abrams, Chris Pine and Benedict Cumberbatch, as well as an 11-city tour by Bryan Burk for which he unveiled 35 minutes of the film.

As other foreign markets follow, in particular those for which English is not the first language, it will be interesting to see if the box office remains strong. This is particularly true of China where Star Trek into Darkness is the first "Star Trek” film ever released to that market. The Chinese market is unpredictable however, and some perceived ‘sure-fire hits’ have done far more poorly than expected. Michael Cieply of the NYT reported in April, "Hollywood’s global business strategy, which counts on huge ticket sales in China for high-budget fantasies in 3-D and large-screen Imax formats, is coming unhinged." However, films such as "Oz the Great and Powerful," "The Hobbit" and "Jack the Giant Slayer” failed to meet expectations in the Chinese market.

Whether Star Trek into Darkness can beat the odds and become the franchise’s first truly global success remains to be seen.


Star Trek Into Darkness Japan Poster – Asian markets a big test for new movie

 

Comments

1. Spock Jr. - May 12, 2013

Well deserved. Best thing I have ever seen! Spock Jr., out.

2. Beese - May 12, 2013

“$13.3 million came from the U.K.’s 556 locations and reflects a 50% increase over the box office achieved by Star Trek in 2209.”

I’m just miffed that, as a Brit, I’m gonna have to wait nearly two centuries to see the last film… :P…

3. NL-NaeZ - May 12, 2013

Good start for STID!! I hope that the movie will do outstanding here in The Netherlands!!

4. Exverlobter - May 12, 2013

As long as Star Trek remains popular in the USA nobody needs to worry. Foreign success is inevitable however, when interest in the USA is declining. Films like Battleship were “saved” by foreign money.

Unrelated:
Anthony, do you plan to renew your interview with Nicholas Meyer? It would be interesting to hear what he thinks about Into Darkness.

5. Exverlobter - May 12, 2013

Of all things my most hated Trek-Film ever, was until today the most succesful one here in Germany: Insurrection.

6. flo - May 12, 2013

i’m not that familiar with these numbers but some movies pull as much as 30m on opening weekends in the us right? so imho 30m in 7 markets in almost 5 days doesn’t seem that much to me…

7. Stephan - May 12, 2013

I don’t want to sound negative but is this the same timeframe where Iron Man 3 made 500 $ overseas?

I really don’t know how or if these movies can be compared?

8. AyanEva - May 12, 2013

Excellent! Very impressive improvements and I hope it continues.

The little franchise that could. “I think I can, I think I can,” as it chugged slowly uphill in the global market.

9. flo - May 12, 2013

7. Stephan – May 12, 2013

i was thinking exactly the same. i’m also curious about a comparison of both…

10. Anthony Pascale - May 12, 2013

the USA/Canada is a bigger market than all of these countries combined. This is only 7 markets so comparing to Iron Man’s intl opening where it opened in almost all markets is apples/oranges. The apt comparison is how ST09 did in the same markets, and this one is seeing a marked improvement. Into Darkness will never make as much as Iron Man 3 Intl or Domestic, but that isn’t the yardstick.

11. flo - May 12, 2013

10. Anthony Pascale – May 12, 2013

thanks for the clarification. i didn’t knew that about the im3 opening. but of course we star trek fans want our franchise to be as successful as iron man. maybe that’s the reason we want it compared and hope it’s close on im3′s heels :)

12. Exverlobter - May 12, 2013

Let’s hope that the extraordinary success of Iron Man won’t hurt STID at the Box Office.

13. Stephan - May 12, 2013

@tony:

thanks for clarification.

So congratulation to the team behind the movie. This improvement is well deserved.

14. Div - May 12, 2013

There was no real promotion in India. Paramount India only focused on social media and so when I went to watch, there were only 20 people including me!! At one time, the guy said they won’t run the movie if less than 6 arrived…
And this is the same place where other English movies do real good.

Wonder why newspapers and billboards were not used. Infact even in the cinema premises there was no poster at all…!!!

15. Anthony Pascale - May 12, 2013

the real big news is Mexico. It was expected for STID to do well in english speaking countries. but ST09 did poorly in Mexico, Latin America, Continental Europe (except Germany where it did OK) and Asia. Mexico could be the first indication that Into Darkness will break the Star Trek stigma overseas for non-English speaking countries. If so then STID could do $250M or more internationally, putting it into the realm of a real international blockbuster (although still not in the same league as Harry Potter, Bond, Iron Man).

16. Exverlobter - May 12, 2013

@11
“but of course we star trek fans want our franchise to be as successful as iron man.”

In the future everything is possible. Don’t forget that Iron Man started as the Underdog of all the numerous Marvel-superheroes, but became the companies Poster boy afterwards.

17. ddesjardins - May 12, 2013

@flo The numbers from only 7 markets in a few days are very encouraging. IM3 is reporting box office from 57 overseas markets over 14 days.

The numbers are not actually comparable. Both are sequels, yes. But ST:ID doesn’t have the Avengers as a lead in, or a $200 million (estimated by boxofficemojo) advertising campaign globally.

Lets wait and see. I’m betting it will impress.

18. John - May 12, 2013

Did anyone else think that it was not smart to have earlier openings overseas?
I mean all that secrecy for four years and then the people in the US are seduced to read the whole plot in the interwebs.

19. RT - May 12, 2013

indeed! no promotions in India at all! They showed the trailers about two weeks before the release, and the movie hasn’t even released all over India. I don’t live in a metro city but it has multiplexes and been waiting for the movie so long! Turned out was not gonna be released on 10th, now have to wait and see if it’ll be released on the 17th!!

20. davenetsoo - May 12, 2013

Any predictions for Domestic 4 day opening this week (Thursday-Sunday)??? I’m going to give it $115 million for the 4 day period…add in the IMAX earnings from Wednesday I’m going to say about 125 million by Monday…What do you think???

21. Exverlobter - May 12, 2013

Word of mouth will be inevitable for the international market.
I can offer a german perspective: In contrast to Iron Man 3 where the reviews were mostly extraodinary positive, even from the mainstream-press, the reviews for STID were just mildly positive to average. From the mainstream-press as well as from most the most important german Trek-sites.
And already having seen STID i unfortunately have to agree, it’s good, i’d give it a B, but it could have been so much better.

22. davenetsoo - May 12, 2013

21. I guess the mainstream press/critics didn’t see the same movie I did…Weak 3rd act & less than average villain

23. spock69 - May 12, 2013

I must say for all the so called marketing hype. I’m in the U.K and all weekend the only movie ad seen on tv has been fast and furious 6. I have not seen 1 ad for Star Trek into darkness.

24. Anthony Lewis - May 12, 2013

@21 — Actually STiD is getting reviewed BETTER than IM 3 at the moment. All of the reviews are in for that film which has like a 78% on RT whereas Trek is currently at 89%.

Once all of the other US reviews come in I don’t see the score dropping much more. It seems like if you liked the first then you will like the second.

25. captain john c baron - May 12, 2013

22. I guess you didn’t see the same movie I did – absolutely loved it! It deserves all the success it’s having!

26. apogee - May 12, 2013

No. 23 – I’m in the uk and have seen load of TV ads for into darkness also into darkness special running on sky movies and bus shelter posters all over Glasgow and surrounding areas?
Also a Star Trek the true story documentary running on c5.

27. davenetsoo - May 12, 2013

25. doesn’t deserve THAT much success but being the first big release and not much out there to compete with I’m not surprised it took in that much money though it did drop almost 60% this weekend…The villain was HORRIBLE, turned that aspect into a complete joke…Too may 1 liners too got so tired of them after awhile and didn’t believe the post Avengers anxiety that Tony had

28. Josh C. - May 12, 2013

@7 Stephen – well, Iron Man 3 opened at about $200 million overseas, but by my count that was in 37 markets.

Now, granted, Iran Man 3 did about $62 million in the UK, Germany, Australia, and Mexico while Into Darkness did $29.4 million from those same markets, so clearly Star Trek has some catching up to do, but it’s a good sign that it’s doing better than any other Star Trek film has overseas.

29. Grand Marshal Skaldak - May 12, 2013

Could you give the link to the article/source that lists all seven markets? I want to know how much did it earn in Ireland.

30. Keachick - rose pinenut - May 12, 2013

#27 – Yes, I agree. The villain turned out to be quite horrible, but not in the way that you mean.

Too many one liners? Well, a lot was happening and when that is the case, most people do not talk in long drawn out sentences. They tend to actually use short, pithy phrases, even more than one actual sentence.

31. davenetsoo - May 12, 2013

30. I mean one liner humour…I get the point Tony Stark is really a jerk at heart but do we have to hear that every 5 seconds…and yes the Villain was a JOKE, had they stayed with Ben Kingsley and The Mandarin actually being the main villain, really could have given Tony Stark a run for his money.

32. LGE - May 12, 2013

We can’t compare STiD with IM3 overseas. IM1 earns $266M overseas, IM2 $311M, Avengers $888M… ST09 just $127M, that’s the point, Star Trek is not so much popular overseas.

33. Picard, Jean-Luc - May 12, 2013

lol @28, Iran Man – theres a super-hero people want to see!

Its a solid start and I think we all need to understand that in 7 countries it’s made $31 million – in 7!!!!! countries, thats incredible for a franchise that has been for over 2 decades unknown to anyone but the hard-core fans.

Star Trek Into Darkness was hugely impressive, any fan who say’s anything otherwise is just too far gone into wanting Star Trek a certain way.

I’m going to say that when Into Darkness has opened everywhere that it’s international takings will be close to $500 million and domestically close to $350 million.

34. davenetsoo - May 12, 2013

#32 Star Trek has never been popular overseas but the numbers so far are incouraging…If a 70% increase holds then it could make about $220 million overseas, that’s definitely progress…IM3 is only making so much overseas because of Avengers last year…Had they made and released IM3 before Avengers you wouldn’t see it making as much money as it is

35. Classy M - May 12, 2013

@29 – I believe Ireland’s box office is tied in with the UK’s.

36. Z3R0B4NG - May 12, 2013

i’ve heard that ST09 did worse in Germany than Nemesis.
With an 80% increase in Germany, did it now do better than Nemesis? ^^

Glad my 3 Tickets helped (instead of watching the same movie 3 times, i just keep dragging my parents into every Trek movie since ST Generations ;P ).

37. smike - May 12, 2013

Sorry, but I’m still disappointed by these numbers. It’s nothing out of the ordinary, if there are any “franchise records” being broken, it’s solely due to inflation and (forced) 3D ticketing.

Yeah, the Mexican numbers are great, but apart from that, it’s a lukewarm reception to say the least. It may be only seven countries, but three of them are pivotal locations: the UK, Australia and Germany.

The UK numbers are especially weak, since one would expect a film starring Benedict Cumberbatch to do much better, especially taking the London location into account.

The German numbers are even more of a disappointment. Yeah, it’s considerably up from the 2009 numbers money-wise, but attendance is only slightly up and still lightyears away from anything the first three Next Gen installments were able to achieve over here. 525.000 viewers for the first weekend is ridiculously low, especially since there probably WON’T be any word-of-mouth-induced increase during the next couple of weeks. The fans have already seen it and the teens and twens are going to wait for Fast&Furious 6 to get their kicks out of.

This film might slightly do better internationally but there are only a couple of important markets that might really make a difference: Russia, France and Japan in August. All the other markets will add their fair share but they are simply to small to make a difference. I was hoping for so much more.

It’s safe to say that this won’t be our Dark Knight, Skyfall or Avengers kinda game-changer. I expect the US numbers to finish well below 200 million as well. Please DO prove me wrong!!!

38. smike - May 12, 2013

@36: Apples and oranges. The 80% increase from Germany is CASH, but attendance is only slightly up (400.000 with ST09 to 525.000 this time – first wekkend each)…

ST09 finished at about the same attendance numbers at NEM, i.e. 1.2 million tickets sold. The three other NextGen movies did a lot better (around 2.0 to 2.5 million each). The TOS-based films didn’t do well in Germany either, as the TOS characters are not that popular with the general audience than Picard, Data and Worf.

39. Z3R0B4NG - May 12, 2013

btw. I noticed that a few smaller Theaters here in Germany had STID 3D listed a few days before launch, and then 1 day before launch i noticed that all the 3D ones were gone. *wonder what was up with that*
In fact there were just 2 left in comfortable travel distance (the two who had it in 2D ) that even showed STID after that.

but every single one of them has Iron Man 3-3D listed… very odd.
has the 3D film been pulled or something?

40. davenetsoo - May 12, 2013

37. Your way off base especially domestically below 200 million??? Variety already had Into Darkness tracking at $85 million and that was almost 3 weeks ago. Adding in another full day of box office (Thursday May 16) opening numbers will be north of $100 million. Yes it will probably fall to 3rd place for the Memorial Day weekend but Fast & Furious 6 will be top loaded a big opening weekend then fall off. I think Into Darkness will have good legs going into June

Internationally success wasn’t going to be over night, but this is definitely encouraging lays the foundation for an even better opening with the 3rd movie

41. smike - May 12, 2013

@39: That sounds encouraging. I HOPE there will be at least a 2D screening available close to where I live. So far, they are only forcing 3D versions on us with no 2D version available within 100 km.

I have seen it twice in 3D but I would see it ten times in 2D if those were available at some point.

42. c - May 12, 2013

Don’t forget the wild card is China. There’s no way of predicting with any degree of accuracy how the film will do at that box office, but it has the potential to be huge.

43. smike - May 12, 2013

@40: I SO HOPE YOU’RE RIGHT. I just don’t believe it. I fear ST09 had already reached the absolute limit a Star Trek movie could do. But then, who did expect it to do even these numbers back then?

About that “third movie” and its potentials, I’m also quite unsure. When Star Wars returns with annual flicks as of 2015, any future Star Trek installment will be facing huge competition and a potential genre fatigue will spread. If anything they should use the third one to introduce a new TV show based on the new timeline…right in time for the 50th anniversary.

44. spock69 - May 12, 2013

26: i was talking about this weekend only.

45. smike - May 12, 2013

@42: I haven’t mentioned China because it’s not listed at the IMDB. Maybe it won’t even be released there?

46. JRT! - May 12, 2013

Star Trek has actually been popular overseas,or don’t the UK,Germany and Australia count? Or is this just about the movies?

I enjoyed it. Now on to the other summer movies I’m looking forward to,lol!

J-R!

47. Z3R0B4NG - May 12, 2013

i don’t think “genre fatigue” is a real thing.

if anything there is little interest in SciFi these days because there is not enough good SciFi on TV anymore.

Stargate is gone,
BSG is gone (damn it, not even Blood & Chorme made it)
Trek only repeats the old stuff over and over (even my mom complained when i switched Voyager on a few days ago that SHE knew every line of the episode… MY MOM!!! )

People aren’t bored of TREK or the Genre, they are bored of repeats of the old stuff and move on to new shiny CIS episodes …or whatever.

Also repeating TNG over and over on TV doesn’t produce any interest in a new odd TOS-Reboot Movie.

I think Star Trek XI ran for the first time on Pro 7 a week or two ago (just in time before the next one), i’d guess that was first contact for many casual viewers with this *new* Crew.
(not sure about that, i don’t watch much TV anymore).

48. Classy M - May 12, 2013

@45 – Yes, it’s the first ‘Star Trek” film to be released in China. (The above article refers to it towards the end.) Cumberbatch has a pretty solid fanbase there so that has to help. But whatever they end up making there will be a plus.

49. HubcapDave - May 12, 2013

@ smike

I think you are being overly pessimistic. Yes, your arguments about inflation and the 3D upcharge do carry some weight. However, in regards to Germany, a 32% increase in audience on opening weekend is hardly “slight”. Secondly, what does it matter if the extra cost to see it in 3D accounts for a healthy amount of the money increase? Either way, it points to increased financial success.

50. Captain of the USS Lucky Charms - May 12, 2013

How did it start that the US is the last country to have movies open? We made the damn things, shouldn’t they open here a week earlier then the UK?

51. Paul - May 12, 2013

Paramount wanted a movie not designed for Trek fans thats what they got a poorly conceived action film set in the 23rd century which borrows some Trek elements from earlier movies. Good luck with repeat viewings overseas it will drop suddenly as its just not as good a movie as ST09 & the teen audience it was designed for are already looking toward other movies so Paramount not only managed to upset many Trekkies but also lost some of their core audience from ST09 at the same time by insisting on a flawed marketing approach to crafting the story. This might work on other franchises but ST is not just any franchise is it!

52. HubcapDave - May 12, 2013

@50

Because international box office money is becoming a greater force.

53. HubcapDave - May 12, 2013

@ 51 Paul

Looks through the comments on various stories, there are people who are going to see it multiple times, your opinion on the movie notwithstanding.

54. lukas - May 12, 2013

On performance in Germany:

One reason why the TNG movies did better over here might actually be their winter release dates. I still don’t get why people in the US are more frequently going to the movies in the summer – when there is so much other stuff to do. In Germany it seems to be the other way around. Just a thought…

55. Grand Marshal Skaldak - May 12, 2013

#35.

Thanks! May be worth keeping an eye on this though in the next day or two.

http://www.thisisirishfilm.ie/box_office/

56. Aix - May 12, 2013

Great news!

57. Exverlobter - May 12, 2013

@54

Indeed.
There are constantly reports in the box-office news that films suffer when the weather on a certain weekend was very good.

In terms of Star Trek, that once was more of a christmas-release franchise. Still don’t understand why they moved it to the summer, where competition is much more severe. I guess Iron Man probably will reduce the amount of money that STID is going to make.

58. LGE - May 12, 2013

#34 Of course these are good news, I just said that it’s not fair to compare STiD with IM3 overseas, as does some people, because ST has never been a great worldwide blockbuster

#46 Just three countries, perhaps one or two more… that’s not to be popular overseas, it’s to be popular in a very few countries overseas. I live in Continental Europe, everybody knows ST, but just a few moviegoers likes it. ST movies are not a “real” blockbuster as Transformers, Harry Potter, Twilight, Star Wars as so on, here.

59. Mad Mann - May 12, 2013

50: Why should it matter if we made the movies? The studio plans the release schedule to ensure the biggest profits, not by what country they like more. By releasing the movie in foreign markets before the US it builds momentum and since increased 3D sales are still a phenomenon it creates some free press of the high box office so far. All this helps to promote awareness of the movie in the US.

I think it’s a good plan.

60. jesustrek - May 12, 2013

300% more for only 2 days of exhibition in mexico, in the movie of 2009 total collect were 3 million in 8 weeks.

61. Ciaran - May 12, 2013

Well I’ve seen the film FIVE times already since Thursday!! Lmao!! And there isn’t any sign of me slowing down my viewings of it! It’s just too good!!

62. Weizentobi - May 12, 2013

I saw it two times and got 9 Friends to watch it with me here in germany, so I did my part :D!

63. Ensign Ricky - May 12, 2013

I don’t usually see movies in the theater, I would rather watch on the freakishly expensive HDTV and sound system I have. For Star Trek I will make an exception. I saw Star Trek 09 five time in the theater. I did however just see Iron Man 3 last week. I should have waited until it was out on blu ray.

64. Classy M - May 12, 2013

@55 – thanks. I will.

65. HubcapDave - May 12, 2013

@54

The kiddies are out of school during the summer, and can go to the movies during the week. Also, A movie is a nice way to spend a couple of cool hours out of the heat…..

66. Anthony Pascale - May 12, 2013

comparing movies is a tricky game. Paramount do not expect Into Darkness to perform like Iron Man. In terms of intl I think they would be extatic to double their 2009 results or get into the 250-300 range . If you ook at movies that made that kind of money internationally (like Thor or Prometheus) and see what they did in these 7 markets opening weekend, then Into Darkness is on track to get in that range. Since this article went up, Box Office Mojo posted their weekend summary and noted

One major highlight for Star Trek Into Darkness: in markets where Star Trek hasn’t been a particularly strong brand—Mexico, New Zealand, Austria—the movie was up 250 percent from its predecessor. Extrapolate that in to expanding markets like Russia (May 16th), China (May 28th) and Brazil (June 14th), and Star Trek Into Darkness could be on course for a foreign total north of $300 million.

so yes $300M international is far less than Iron Man 3, but far more than Star Trek 2009 and definitely would be seen as a huge success by Paramount.

67. Kev - May 12, 2013

hmm star trek 09 was the motion picture two, wonder if this is gonna be the star trek 4 of the new franchise moneywise.

30 million thought, that’s about enough to cover the costs of the ads alone, unless that was factored into the budget for the film.

Well lets hope if this does well we can get a new show rolling, with the old aces in the director chairs again in the old universe and berman locked up in a cell well away from anything.

68. This has been a long year - May 12, 2013

A question but please no spoilery details:

Is there an extra scene at the end of the credits?

Was wondering if I should stay all the way through the credits.

69. CoffeeProf - May 12, 2013

davenetsoo

Dude, stop trolling.

70. Paul Fitz - May 12, 2013

Here in Ireland the market is miniscule, but I have noticed that a LOT of people who are not trek fans aim to see it, as they hear all good things.

Word of mouth really is important in small countries, and I have never in my lifetime heard so many people talking about a Trek movie. . .

Just a tiny point, but I was genuinely shocked to hear so many people looking forward to seeing a Star Trek movie, also those who did not go to see ST2009 were impressed by DVD / TV viewings…

71. Dennis C - May 12, 2013

“In many places, we did extensive research to find out what we should showcase. Overseas, we’ve tried to get away from the Trekkiness of it all.”

For the next film they’ll just remove “Star Trek” from the title, ditch the silly aliens and get them out of those goofy costumes.

=sigh=

72. Tom - May 12, 2013

Great news. Lets assume it is going to do well in the US and we are headed for a third movie. I have not seen the movie but here is my wish list/Marching orders for Mr Orci for 2016

Old , new borrowed and blue.

I think we should meet up with someone or something old from the original series to bookend this trilogy. This will also tie in to borrowed

We also should see something new to keep it fresh. Open canvas for great new stuff that the team will come up with

We also should see something borrowed from the original series. Example in that we will see something or someone familiar but not the same since in the alternate timeline , things can and do turn out differently. Talos 4, Guardian, Doomsday

Something blue. seems like there is always some kind of loss in the movies. We should feel a bit blue in that the film is so good we love the ending but want more

Last but not least I think we should finally see the original cast albeit briefly. Depends how far to go with it. I read about a CGI Mccoy and Scotty. Or just the surviving cast or simply a Shatner and Nimoy. Nimoy could close out his arc with either repairing Vulcan or going back to his timeline with some unfinished business on veridian 3. Leave the pendant to Quinto with the hologram scene to sum up the potential for Pine/Quinto

73. richpit - May 12, 2013

#68

If you’re talking about Iron Man 3, yes, there’s a short scene after the credits.

74. Jonboc - May 12, 2013

The only number I care about is the number that green lights the next one. As long as they achieve that, I ‘ll be thrilled.

75. Bob Mack - May 12, 2013

#71 – I’d share your concern except that I interpreted the reference to “getting rid of the trekkiness” to the promotional pieces and not to the actual film. I don’t think Paramount would sacrifice the fan base for some foreign market dollars. That’s not a good trade for them.

#14 – A lot of movie companies ignore India. As I understand it, foreign movie companies cannot take any profit made from movies exhibited in India out of the country. So India isn’t generally regarded as a source of revenue for film companies unless they have an Indian division they are hoping to fund.

76. This has been a long year - May 12, 2013

@73

I meant for Into Darkness.

Since some people on this tread have seen the movie, they would know if there is a scene after the credits.

As an aside, I got to say that title Into Darkness, I wasn’t wild about it at first but I think I like the sound of it now.

77. Trekbilly - May 12, 2013

This is excellent news! Hopefully this will finally be the Trek film that will be the breakout film internationally and put it on a par with Star Wars.

78. Eduardo Cordeiro - May 12, 2013

I just purchased the last 2 tickets to see Star Trek Into Darkness for May 17 on IMAX 3D in Sao Paulo Brazil.
The movie officially premieres here in Brasil only on June 14, so I´m one of the few people here to see the movie on May 17.

Shame on you Paramount for making Brasilians Trek fans awaiting one month to see the movie!

79. trekXP - May 12, 2013

also Peru May 9 was only in 3D. Early reports are good

80. somethoughts - May 12, 2013

I have no idea how iron man 3 can pull in almost a billion when it sucked so bad, they ruined Mandarin.

I hope Star Trek pulls in half of iron man 3, or there is no movie gods.

81. JRT! - May 12, 2013

@58 I was only responding to someone saying it was never popular overseas,which isn’t true,s’all. I know it wasn’t VERY popular,but saying it never was is kinda wrong. I remember when it was at it’s height in the UK,back in the day. Good times. lol.

J-R!

82. flywithsean - May 13, 2013

So if you compare it to the numbers from opening weekend of Iron Man 3 it of course shows that while this is good it aint great.

UK – IM3 $21.2M STID $13.3M
Germany – IM3 $9.0M STID $7.6M
Australia – IM3 $14.5 STID $5.5M
Mexico – IM3 $17.0M STID $3M (Ouch)

My wife just happened to be in Australia on opening night and went and saw STID (she’s been driving me crazy withholding information) and said that the movie theater wasn’t even half full.

83. Aix - May 13, 2013

@83 But… it’s Iron Man. Big Hollywood names, a “cool” genre, two successful films before it! The Avengers! Marvel! Toys! Tie-ins!

It’s no good to compare it with IM3. For me, it’s great that STiD surpassed ST09 figures. I’m more on the competing with oneself kind of thinking. And overall, it looks like it’s not gonna be a flop anyway, financially and critically (though not as well-received as the previous one).

84. Buzz Cagney - May 13, 2013

For whats its worth my opinion is that its going to need to grab an audience quickly because word of mouth isn’t going to gain it much of an audience. Sadly, its not a very good movie despite this contrived hoop-la suggesting otherwise.

85. Buzz Cagney - May 13, 2013

#50 particularly as we made you wait for Skyfall! Still, at least that was worth waiting for. ;)

86. Rick Sternbach - May 13, 2013

What folks need to remember is that the B.O. take may be affected by the fact that tickets cost more than three years ago, and it’s really a measure of the number of “butts in seats” as is said in the biz. Will be interesting to dig through the trades and other reporting sources for tickets sold a few months from now.

87. Mitchell - May 13, 2013

@7. Stephan and Everyone else wondering about Box Office Numbers:

Compare us to Gatsby, After Earth and Fast & Furious 6

we (as fans) just can’t be compared to the major film franchise’s, Star Trek is just not that, even if they are trying hard to get us there. we are not the same type of “Rabid” fans those other franchises have. And this is the very first time Paramount has spent this much time and money pushing for foreign markets.

88. Matt Z - May 13, 2013

#21 Exverlobter: Umm, it’s not “inevitable.” The word you’re looking for is “indispensable”.

89. Exverlobter - May 13, 2013

I’m always confused by US box office news. You never get a real clue about the success of a film because everything is mostly measured in $, which is misleading because of Inflation, addition 3D-Prices etc.
For example here in Germany the box office news primarily cover the Visitors of a certain film, and not the money it makes. An increase of 70% might sound astounding, but just consider that prices for going to the cinema became astronomical thanks to 3D. I don’t think that actually much more people went to see the film

90. Exverlobter - May 13, 2013

@88

Thanks.

91. Star Trek: Nemesis blows, is the point - May 13, 2013

@82. “So if you compare it to the numbers from opening weekend of Iron Man 3 it of course shows that while this is good it aint great.”

What’s great for Star Trek isn’t great for Iron Man 3. Star Trek isn’t a franchise that’s going to match Iron Man 3′s expectations.

92. oliver - May 13, 2013

Prometheus did just over 6 million for a THREE day box office weekend in the Uk. STID has done 8.7 million (not sure if thats a 3 day figure or 2 day) but nevertheless that great when you consider Prometheus had a huge UK pr budget.

I sounded out people I knew going to see STID (large UK office) and while they were put off by the luke warm reviews the majority were going to see Cumberbatch’s performance so it does beg the question if he hadnt been in it what would the figures have been.

I also got a lot of comments saying they hadnt actually seen that much PR. A few posters and a couple of tv adverts. Just goes to show you need Marvel’s 200million dollar pr budget to really do the job these days.

93. Daniel - May 13, 2013

i think STAR TREK should be it that league of Marvel Blockbuster. We got a great crew, a fantastic cast, well, a great director and the most beautiful ship of them all…;-) and a good story, well it depends how you look at it. i saw it with my nephews…..they went crazy and nuts. I had fun…..no, seriously, i loved it very much…i am sure it will break every record here in germany what is possible for the franchise…..let´s wait for the numbers of the opening week….

94. Elias Javalis - May 13, 2013

Great news! I am perfectly happy with 550-600 mil. Trek lives!!

95. Mitchell - May 13, 2013

@86. Rick Sternbach:
and
@89. Exverlobter:

Brilliant points. Bravo sir’s. Hollywood numbers are often very deceptive. Inflation and distribution vary from place to place and time to time.

i saw Skyfall in a middle of no where Imax and thought it was going to be a flop because 20 people where in there with me. However the fact it was distributed to such an out of the way theater was the reason for it’s success.

The most successful movie since the 90′s was actually The Mummy 3. but Universal blew it big time, they didn’t do enough research and expected the film to not be earth shattering. it went on to sell more tickets and fill more theaters per building than any movie to this day except Avatar. But the distribution for The Dark Knight’s, Iron Man’s, Transformers and Avengers etc.. were 3 to 5 times more than The Mummy’s.
Studios took note of this and realized the earnings possible from more focused marketing campaigns for movies they intended to release with world wide distribution in round the clock openings. Add 3D and Imax ticket prices to that mix and it’s raining billions in Hollywood.

96. Denny - May 13, 2013

It could’nt fail with Khan and Leonard Nimoy! Great film!

97. Elias Javalis - May 13, 2013

I hope Box Office brings a series…!

98. Kev - May 13, 2013

From what I understand with Box Office returns a film needs to make back its budget plus give or take about 30 million in its advertisement costs

So that’s a 185 + 30 roughly, meaning this film is going to need to break 215 million dollars to even break even, and about 430 to be considered profitable

Cost + 50%

and if the cost of tickets has gone up again, yeash guess no one told everyone art thrives on limitations

99. Mitchell - May 13, 2013

@92. oliver:
Prometheus and Star Trek ID would have both probably done much more if they had ditched the subterfuge and just admitted what they were.

Laughing at the “THREE Day” number part. I love when movies do that. Watching marvel and disney scramble to toy with iron man 3′s numbers was hilarious.

@93. Daniel:
Star Trek will get there. I hope sooner than later. I will never forget the joy when Insurrection pummeled disney and pixar’s moment, knocking “A Bugs Life” off it’s perch in 1998.

100. Michael - May 13, 2013

OK, I live in China, and I have not seen one iota of any physical evidence that it is being released here. No posters or ads of any kind. China is not even listed on the official site’s worldwide release dates.

101. Exverlobter - May 13, 2013

@97

” I hope Box Office brings a series…!”

I want to see Enterprise Season 5-7!

102. Geek Girl - May 13, 2013

$100 million on marketing yet the only poster in my theatre was a small one hidden at the back, that had already vanished by the time the movie opened, and I’ve only seen it advertised twice on cable TV.

103. ST:Enterprise was set up - May 13, 2013

@98

I thought the distributors and the exhibitors (the cinemas) took around 50% of the Box office, and the studio takes around 50% It would seem to fit with what I heard about a movie needing to make double it’s budget to break even.

Plus on top of that there’s advertising/promotional costs that need to be recouped. I don’t know what the tax policies around movies are. Though there’s also DVD/Blue-ray sales and TV/internet revenue to come yet.

I think it’s safe to say STID needs to make at least what ST2009 made at the B.O (around $385m). Though given all the hype, money and effort to expand ST’s fanbase for these movies, I’m pretty sure the studio would be disappointed if the movie didn’t substantially gross more.

104. chrisfawkes.com - May 13, 2013

I’m off to do my bit and see it a second time tonight.

105. KHAAAN the weasel - May 13, 2013

@18 Yeah, as much as I enjoyed being able to watch the movie a week earlier, I still think that releasing the movie simultaneously in the US and overseas would’ve been the better and definitely fan-friendlier option.

106. Mitchell - May 13, 2013

@101. ST:Enterprise was set up:
Hardly the case at all. Cinema House’s rake in their take from Concessions. That’s why it’s $900 dollars for a small popcorn.

And yes you always want a sequel to out perform previous installment’s. Especially this many years apart.

107. Ralph Pinheiro - May 13, 2013

I think “word of mouth marketing” is very important to increase interest in the film.

108. Zeph - May 13, 2013

@82 flywithsean

Those figures aren’t surprising if theatres around the world are anything like the one I went to on Friday, here in New Zealand. In the lobby and hallways outside the theatres I didn’t see ANY Star Trek advertising at all. Not even a little poster. There were huge, multi-panel ads for Iron Man 3 everywhere. I overheard people actually asking the staff if STID was even being screened there.

109. LDN - May 13, 2013

In London this film is being advertised EVERYWHERE. I have been very happy the past few weeks seeing Star Trek plastered everywhere I go. All boards, magazine, bus stops, etc.

110. ados - May 13, 2013

whats really impressive is that most of Europe in in near depression

111. Exverlobter - May 13, 2013

Good news.
STID displaced Iron Man from the top in Germany, it is the new Nr. 1.
Quite solid, cause Trek was always more popular in TV than in cinema here.

112. TREKWEBMASTER - May 13, 2013

I have good feelings about how well STID will do and one of the most searched for things for me personally is the blueprints and deck-plans for the new USS Enterprise. There’s not much out there to give us die-hard Trekkers yet. Hopefully that will change.

Anyone have plans on making some blueprints or deck-plan cutaways of the new USS Enterprise. I’d really like to see that ship deck by deck and more of the internal arrangement and things that tick that make it work.

Thanks J.J. and crew.

113. T'Cal - May 13, 2013

We’ll be at a Chicagoland theater with our IMAX/3D glasses on Wednesday at 8:00 PM!!!

114. Classy M - May 13, 2013

There’s been a lot of new articles today in places like GQ, Huffington Post and the Wall Street Journal. This one is from MTV India. It’s another positive review which can only help the Asian market: http://mtv.in.com/blogs/movies/reviews-and-previews/star-trek-into-darkness-is-exciting-50213972.html?india

115. IntoDarkness13 - May 13, 2013

Based on watching multiple reboots of multiple franchises I’ve come to the conclusion that the more the rebooters bastardise the root franchise, the more they corrupt everything that made the root franchise great, the more money the reboot makes.

Transformers, Spider-Man, Iron Man, X-Men, and the list goes on…

116. Yanks - May 13, 2013

For me, you can only really compare Trek movies to Trek movies.

We are a nitch, a loyal and stong nitch, but a nitch.

All the comic book hero movies seem to appeal to everyone whether they are good or not. I’ve heard lots of bad tuff about IM3 and it’s raking in the dough.

What JJ & Co have done, starting with ST09 is to create something that appeals to more than just us Trekkies.

… and that doesn’t mean screw the trekkies …. as we’ve heard time and time again.

They were successfull at that with ST09 and it appears that they continuing that trend with STID.

32 million, overseas, in only 7 markets? Paramount must be breaking out the champagne.

The whole China delta thing will be interesting. It could EXPLODE over there. No way to tell I guess. Any $$$ from that market is icing on the cake. I wonder if they are showing ST09 in the weeks prior to the release to provoke interest?

They sure are running the cast ragged with all the promotions. It appears that their effort are not in vain.

Can’t wait until Saturday!!!

117. JRT! - May 13, 2013

@108 Most of Europe in near depression!? Not here mate. Haven’t seen anything to indicate it is,but then again I don’t really travel Eurpoe much,I tend to stick to popping over to the UK and a few trips a year to the US. And becasue of the exchange rate for US dollars,there’s NO depression happening when I go there,LOL!

But I get that there are parts of Europe that don’t have it all that good of course. And even in rich countires like the crap one I live in,there are people who don’t have it good either. That’s life I guess.

Maybe I should take everyone in this city to go and see the movie,lol!

J-R!

118. chrisfawkes.com - May 13, 2013

I just saw it the second time and as much as I loved it the first time I loved it much much more the second time.

Pine really does feel like Kirk and his ability to self analyze .

It just feels like we are being given a return to all that was great about the original series in spirit yet afforded the luxury of what that would have been like with the budget and technical know how that exist today.

It felt like it did for me as a child watching Star Trek back in the 60′s. and 70′s.

Thank you to Abrams, Orci, Kurtzman and Lindelof.

119. Unbel1ever - May 13, 2013

Well, I’ve done my bit and seen it twice :)

I can’t comment on the number of people watching it. I was watching the English version both times, which means the cinema is mostly empty in Germany.

120. William Bradley - May 13, 2013

I enjoy Rotten Tomatoes, BUT it equates a bunch of dippy web sites by young fan boys with major media outlets.

>24. Anthony Lewis – May 12, 2013
@21 — Actually STiD is getting reviewed BETTER than IM 3 at the moment. All of the reviews are in for that film which has like a 78% on RT whereas Trek is currently at 89%.

Once all of the other US reviews come in I don’t see the score dropping much more. It seems like if you liked the first then you will like the second.

121. Trekkermaster - May 13, 2013

Are you serious… June 12th in France… who are thyey kidding? A month after US release… and they complain about, nevermind…

122. Schultz - May 13, 2013

Vee arr se Deutschen, and vee like se Rrrrrraumschiff Entapreiß, venn sinks arr blohing upp. Reingehen, ansehen, zack-zack! ;)

123. Elias Javalis - May 13, 2013

117, My country is among the last…Quite a fanbase we ve got here! Man, i love a Star Trek Premiere…I ll go into a MAX Screen theater packed with crazed trekkies! Not as crazed as the American Fans but we WILL honor it accordingly!

124. z123 - May 13, 2013

Can someone please tell me which would be better to view STID ? Real D 3D or IMAX 3D….Thank you!

125. sean - May 13, 2013

I can’t find reliable sources for anything pre-1995, but here are the last few Trek movies by # of tickets sold:

Trek 2009 – 34 million
Nemesis – 6 million
Insurrection – 12 million
First Contact – 19 million

Given those numbers, it’s hard to argue with Paramount’s current strategy.

126. sean - May 13, 2013

#121

Those are US numbers, by the by, not global numbers

127. NCC-73515 - May 13, 2013

76. This has been a long year

No scene after the credits. And the music is the same as in 2009.

128. Yanks - May 13, 2013

@ 121. sean – May 13, 2013
I can’t find reliable sources for anything pre-1995, but here are the last few Trek movies by # of tickets sold:
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

This is the best I’ve found:
http://s128.photobucket.com/user/WKYanks/media/stmoviegross.jpg.html

129. NuFan - May 13, 2013

Only a trekkie would try to downplay a 70% increase.

And the TNG movies did not do better in Germany. It is deception to compare their entire run to the first 3 days of STID.

130. Luis Macias - May 13, 2013

I won’t get into any fights here, but I saw Into Darkness on Friday, loved it, and at the same time I’m watching the Original Series for the first time, on Netflix (I’ve been a fan since I was 3 years old but grew up with TNG, and never got around to see TOS) and I loved it too.

So that’s the point of view from someone who’s watching both the new and old Trek at the same time. For what it’s worth.

131. John Harrison - May 13, 2013

Into Darkness punched Wrath of Khan so hard that it will be forgotten for all eternity!

132. Danpaine - May 13, 2013

That’s great, Luis (#126) – good for you. It’s all good stuff, in my opinion, too. And just the fact Trek has survived so long (in any of it’s incarnations) is a testament to it’s originality and important place in pop culture. Enjoy!

133. Brett L. - May 13, 2013

“…I’m very, very confident that the franchise is finally going to live up to its potential.”

“Overseas, we’ve tried to get away from the Trekkiness of it all.”

These quotes stand out and should give the long-time fan some pause. Paramount’s formula in the 1980s-90s was to produce small budget Trek films with limited marketing efforts. As long as there was a modest profit, everyone was happy. No one cared about expanding markets because Trek was seen as niche with finite appeal. We got space operas made on the cheap, but tailored to fans, and with plenty of heart.

Studios rarely pursue that kind of strategy these days. Success is now solely defined by a franchise’s ability to churn out mega blockbusters or you’re dead (if you’re “lucky” and worth recycling, you’ll get recast and re-booted in a few years). So while Trek’s revival is great on one hand, it’s a double-edged sword. Until it finds its way back on T.V. someday (where it belongs), the Trek universe will be a very fast-paced, noisy, and visually-jarring place to visit.

134. Anthony Lewis - May 13, 2013

@116 No matter how you feel about those other sites they have to generate not only a lot of reviews but a lot of traffic to be considered for RT.

They must be doing something right.

http://www.rottentomatoes.com/help_desk/critics.php

135. sean - May 13, 2013

#124

That’s from Box Office Mojo and is based on grosses, not # of tickets sold.

136. JRT! - May 13, 2013

Oooops,seems my last post was meant for 110,not 108

Hoping the movie does really well in the US this weekend. Gonna see it twice while there,lol! And even if you know the spoilers by now,it’s still enjoyable. I actually enjoyed it more knowing the spoilers already,saved me some disappointment I would’ve had while actually watching it.

J-R!.

137. Robman007 - May 13, 2013

@130…I love both. I’m a huge, big time TOS fan and I actually like the new films as well. The new ones work well as a portal into TOS.

I think they capture the adventure and excitment from TOS, even if the action happens alot more. The humor is there and the character development as well.

On a side note, I watched Nemesis on SyFy last night…it felt right on TV since the film FELT like a made for TV movie, even the visuals felt rotten.

138. Valenti - May 13, 2013

Not a big fan of the staggered rollout strategy myself. :)

139. Jay - May 13, 2013

#133 And those films looked exactly that – cheap. Especially the last 3 or 4, I left the theater feeling like I just wasted a bunch of money to watch a glorified 2 hour TV show on the big screen. There was nothing in those that they couldn’t have done, or hadn’t done, visually on TV.

The JJ movies are so much richer and more realistic. A big budget doesn’t just mean bigger explosions and better lasers…. it mean on-location shooting, more realistic sets and props. JJ’s Trek movies look real. The space scenes look real. The ships and the interiors of the ships look real. The last sever Trek movies before Abrams all looked like glossy, newly constructed sets and lots of CGI. Just terrible visuals for a feature film.

Like you said – cheap.

140. Mel - May 13, 2013

A 3D ticket costs in Germany 3 € more than a 2D ticket. And a lot of cinemas don’t show 3D movies also in 2D, so some people are somewhat forced to watch the movie in 3D. I think 3D is a big reason for the boy office increase in Germany.

141. Mel - May 13, 2013

Is the 3rd movie definitely the end with the current cast or is there a chance for more?

142. Jay - May 13, 2013

#141 Really no one knows, but my personal opinion is that yes most likely it’s the end.

I say that because not only is JJ becoming a much sought after director/producer (see Star Wars 7), but the cast are all becoming pretty big Hollywood stars as well. The original cast didn’t have that problem. They pretty much only did Star Trek. Pine, Saldana, Urban especially are doing several movies a year now and I would think financially it will be difficult to keep them all together, and JJ as well. Paramount would have to shell out some huge bucks.

It’s possible if the movies keep making more and more money, but I would be surprised if they signed on for anything more than a 4th – assuming this one and the next are big box office successees.

143. thomoz - May 13, 2013

Imagine how successful this franchise would be if the plots going forward were not so derivative of the previous movies!!!

144. Ahmed - May 13, 2013

This is going to be a great week for me. On one hand, Star Trek is FINALLY coming out in a theater near me here in Calgary ;) AND Fox just confirmed that “24″ series is coming back next year.

I’m so excited about the movie, I kept myself away from all the spoilers on Trekmovie & other sites. I hope it will be worth waiting 4 years for it.

145. Kev - May 13, 2013

A 100 Million in Marketing? really? If that is so why isnt that listed somewhere and well known?

I mean that is a MAJOR expense and would be a serious factor in whether or not the film is successful and seen to be by paramount.

146. Kev - May 13, 2013

is seen I mean

and also did you guys not see who posted there, if that’s the real Rick Sternbach, That means we’ve really got the entire Trek world and its makers looking at this website regularly.

and that is Really Quite Humbling.

147. Gary Makin - May 13, 2013

Paramount will probably spend more money on marketing the next movie internationally now that they’ve shown they can expand the audience.

If it came out in 2016, it would make more money, as Skyfall did for its 50th anniversary.

148. Ahmed - May 13, 2013

The suits should start looking for a new director right now, so they can have the next movie out in 2016. And for that one, they really need to make it epic & bring characters from various Trek era.

149. Ben Yoris - May 13, 2013

I’ve just seen in Imax 3D during my business trip to London.
It deserves to break the previous records…

150. BLFSisko - May 13, 2013

STID had about 450.000 viewers in its first 4 days (Thursday – Sunday) + 80.000 viewers at wednesday previews = 520.000 and kicked of IM3 from it´s 1st place. IM3 had 516.000 viewers in its first 4 days. So I think it works quiet good for STID in Germany :-) The big question is if STID can hold this performance, usually there is a fast drop (for all Films) after the first weekend here in Germany.

151. Johnnyb807 - May 13, 2013

I wonder why Star Trek traditionally hasn’t been popular among non-english speaking countries? Besides the “Trekkie-ness” of it all I mean. That’s not an intuitive concept to me. Maybe I’m too close to the Star Trek franchise (ie – love it too much) to see why others wouldn’t.

152. HubcapDave - May 13, 2013

@151 Johnnyb807

Probably because it’s hard to translate, “(Tech) the (tech), Mr. LaForge.”

153. zjohns - May 13, 2013

YO Denny! Thanks for the SPOILER remember there are US readers of this blog AS*HAT!

154. zjohns - May 13, 2013

Pascale,

Why’s the poll on how many times you’re going to see Into Darkness cut off now? Dude you had the poll about the stupid starship up for weeks.

I didn’t get a chance to answer the how many times poll.

155. Phil - May 13, 2013

@141. There may be a couple of exceptions, but for the most part this cast is done after the third movie. These guys are not at the same spot in their career that the TOS cast was in when Trek first hit the big screen. It’s unrealistic to expect that JJ’s cast is going to make Trek movies for twenty more years when other projects are available….

156. KHAAAN the weasel - May 13, 2013

@110: Nah. Also consider that the countries which provided most of the movie’s European revenue, are actually those which haven’t really been affected by the economic crisis (yet) – especially with the UK not being part of the Eurozone anyway (nevertheless, of course the UK is still recovering from the effects of the Global Financial Crisis)…

157. LeoBerlin - May 13, 2013

For the German speaking or reading people here there is a positive review in German language: http://www.neues-deutschland.de/artikel/821439.vereinte-nationen-im-weltall.html

Many “intellectual” newspapers in Germany reviewed STID as a poor movie. The link above said something very different. ;-)

158. Ahmed - May 13, 2013

@157. LeoBerlin

“Many “intellectual” newspapers in Germany reviewed STID as a poor movie”

Why is that ? Can you elaborate without giving away spoilers

159. LeoBerlin - May 13, 2013

@158. Ahmed

They see this movie as less intelligent without any idea of exploring space. It is said that STID is no science fiction but only a buddy movie. Just manhunt and old fashioned fistfight where women only have a walk-on. The TREK is missing. ;-)

160. Ahmed - May 13, 2013

@159. LeoBerlin

oh dear, sound like the movie focused too much on the action & not the sci-fi aspect of Star Trek.

Well, I’m going to see it this Thursday, will find out then.
Thanks for the info, btw

161. LeoBerlin - May 13, 2013

Don’t be afraid. It’s a great movie with a lot of things which may say “This is Gene Roddenberrys Vision”.

Enjoy it!

162. Khan_berBatch* - May 13, 2013

#131. @John Harrison «Into Darkness punched Wrath of Khan so hard that it will be forgotten for all eternity!»
- – - – - – - -
Couldn’t agree more with that comment (!!).
Into Darkes will also surpass WoK in Box office by large, intertionally and in the US market, IMO.
No ofence intended, but the difference in production and Acting and… is so so BIG than STID and WoK cannot even be compared.
The performance by Cumberbatch, honestly, leaves Montalban like a fond character of our past but as nothing more than that. Just a sentimental memory of our first encounter with that character.
Strictly speaking, regarding his script and delivery… Montalban’s Khan never do, never perform or execute any real menacing, brutal, sinister ACTION or movement or whatever (appart of his idea of vengeance). He only speaks… saying things that anounce a threat, or a future vengeance to come… He even didn’t say those things with real chilling maners or VOICE, gestures, body language, and he spent most of the time SITTING in a chair, speaking, giving orders and pronouncing what badass he his, and what superior to everybody and what big threats he has in mind.
We are told by Montalban and by other characters how badass, megastrong, hyperintelligent “he is” BUT we never get to see it really with our eyes.
And I’m not speaking of special effects or realism of the sets. Just speaking about Acting and Characterization… but we could continue with the rest.

163. Gilberto - May 13, 2013

Got my tickets here in Rio de Janeiro. I’ll see it ONE FULL DAY before the Americans. Eat it, red-white-blue friends! Ha-ha!!!
.
But the official release will be on June 17!! But that’s OK, because that will not coincide with finals at school and college. The last movie opened right when everybody was worried about those exams. As a result, a very poor box-office. Paramount got it right this time.

164. Jonboc - May 13, 2013

# 159 “They see this movie as less intelligent without any idea of exploring space.”

Not unlike the lack of true space exploration in Trek 1… intercepting a threat, Trek 2… stop a madman bent on vengeance, 3… try and find Spock while fighting Klingons, 4,…Go back in time to grab some whales to save earth, Trek 6…Thwart an assassination plot, 7…stop a madman from controlling a nexus, 8…fight corrupt Starfleet, 9…Thwart evil Romulans, 10, stop vengeance seeking Romulans.

I’d say the new film is in very good company…and the reviewers aren’t too familiar with what makes a Trek film a “Trek” film. It sure isn’t space exploration…never has been. Not in the film series, anyway. :)

165. HubcapDave - May 13, 2013

@164

You forgot 5-Go find God, ask him why he needs a starship…..

166. HubcapDave - May 13, 2013

@164

8 actually is Travel back in time to stop the Borg from changing history

167. Rick Sternbach - May 14, 2013

#146 – Yeah, it’s me. The gang here has seen my comments pop up before. Mostly back in 2009. :) Anyhow, it really is going to be interesting to see adjusted gross figures and numbers of tickets maybe two months down the road to see how STID measures up.

168. HubcapDave - May 14, 2013

@167

Pleasure to meet you sir! Loved the TNG Tech Manual. How did you like having your last name turned into a verb?

169. Rick Sternbach - May 14, 2013

#168 – Heh. Thanks. I suppose it’s better than having one’s name used as an adjective. And just to stir the pot a little, yeah, I’m waiting to see STID, but I’m *really* waiting to see how the next chapter of Space Battleship Yamato 2199 turns out.

170. Jack - May 14, 2013

This might be common sense — but note that the reviews are getting increasingly spoilers. The one from Time revealed nearly every plot twist… WTF.

171. Martin D. - May 14, 2013

@151 I think it’s because Europeans tend to be a little more afraid of new technology in general than Americans. So the ST universe — where tech is mostly a good thing and does not attemt to enslave humanity, etc. —does not resonate as well there.

I think it’s telling that the more tech-critical TNG movies of the 90s (with the evil, high-tech Borg; the evil high-tech Son’a vs the nice low-tech Na’vi, um I mean Ba’ku, etc.) were quite successful in Germany. TOS on the other hand is usually more on the pro-tech side, even if Kirk has to talk a computer into self destruction once in a while.

So in short, I think TOS is perceived in Europe as more typically American in style (gunboat diplomacy, generally positive message about new technology), while TNG is considered more European (New Age-y, diplomacy instead of conflict). But maybe that is starting to change now.

172. CaptainRickover - May 14, 2013

# 171

As an European I have to say, I’ve never read such nonsense!

The increase of ticket sales has nothing to do with a change of taste but with the insane increase of ticket prices for 3D! 12 – 13 € for ST-ID instead of just 7 – 8 € for non-3D Star Trek (2009).

173. Captain Stark - May 14, 2013

Either way, I was fortunate enough to catch a midnight showing in Edinburgh on 10 May 13 before returning to Afghanistan. I know, no spoilers, but it was still nice to see the Enterprise on the big screen once again.

174. Yanks - May 14, 2013

@ 135. sean – May 13, 2013

I know, I said it was the best I could find.

Looks like numbers are getting messed up again.

A note to all: When you reference a post or quote someone, quote the name & number in your response.

175. Elias Javalis - May 14, 2013

Pleased to meet you too Mr Sternbach. You contribution to the universe is legendary.
Thanks!

176. Ben Yoris - May 14, 2013

I really enjoyed my viewing yesterday evening at the Odeon Imax 3D theater of London.
Watching a film outside of France is always nice as the audience participates much more to the movie than french people.

I will not spoil anything but on a particular point I was right, and one of my comment on Trekmovie will prove it !

I’m looking forward to seeing it again in french back in France.

177. Curious Cadet - May 14, 2013

@170. Jack,
“This might be common sense — but note that the reviews are getting increasingly spoilers. The one from Time revealed nearly every plot twist… WTF.”

I commiserate. Anthony said the press embargo was released last week, so it’s all fair game I guess. Essentially the US got screwed this time by getting the later release date, as presumably US publications have to compete with international sources and therefore must be as explicate as those are. I was shocked watching the CBS Sunday Morning news program give a review that explicitly exposed the films secrets, all while I was calmly enjoying my morning cup of coffee.

So much for Abrams’ Secret Box.

178. KHAAAN the weasel - May 14, 2013

@171: I think it has a lot more to do with the question of whether Science Fiction has a strong tradtion (which equals a strong fanbase) in that country or not.
For example thinking about Germany: There may not be as many or rather as many WELL-KNOWN SciFi writers in Germany compared to the UK and the US (thinking of Heinlein, Asimov, Bradbury, Clarke in the US, Wells and Orwell in the UK just to name a few), however, ever since the 60s there has been a fairly large fanbase concerning science fiction in general; actually the German “Perry Rhodan” (pulp) novel series (In case you never heard of it: Think of it as a sort of hybrid between Buck Rogers, Star Trek and… uh… generic enjoyable schlock) is not only the longest-running (uninterrupted since 1961!) but also the most successful science fiction book series ever – as a matter of fact it’s the longest-running science fiction franchise in existence.

That, however, might not be the only reason. Since Germany has maintained a close relationship with the US ever since the end of WWII (and a crucial one, considering its role in the Cold War), a lot of trends originating in the US reached Germany somewhat earlier than other European countries (except, of course, the UK – no language barrier, no delay); now thinking that TOS only became popular in its second run and the German-dubbed version started airing around the same time, it’s not all that surprising that Trek enjoyed more success in Germany than in other European countries.
The right place at the right time, one might say – and that doesn’t apply to countries like France, Italy, Spain etc. etc.

179. Gary Makin - May 14, 2013

There are 52 markets tracked by Box Office Mojo, so $31m from 7 is very good.

180. Disinvited - May 14, 2013

#177. Curious Cadet – May 14, 2013

That surprised me too, Sunday Morning. Then I remembered Moonves’ throne rivalry.

181. Brett L. - May 14, 2013

@139
There’s no denying the relative flimsiness of the last couple TNG films, but a bigger budget, slicker FX, and better sets wouldn’t have made those films substantially better. Those “cheap” films felt like glorified T.V. episodes in large part because of their relatively smaller scope and limited stakes (e.g. Generations & Insurrection). J.J’s films are enjoyable because of their production values, but also because of the drama they generate from what’s at stake. I’d be more comfortable with the big spectacle films as long as there was still a format (TV) that plays better to Trek’s strengths (where you can’t jeopardize Earth or destroy Vulcan every week).

182. Curious Cadet - May 15, 2013

@181 Brett L.,
“Those “cheap” films felt like glorified T.V. episodes in large part because of their relatively smaller scope and limited stakes (e.g. Generations & Insurrection)”

How exactly are those films smaller scope and limited stakes?

In both entire civilizations were in jeopardy of being wiped out, entire planets destroyed.

183. Kathleen - May 15, 2013

@37
“The UK numbers are especially weak, since one would expect a film starring Benedict Cumberbatch to do much better, especially taking the London location into account. ”

Well, as a non-hardcore/ causal Star Trek series audience and a fan of Cumberbatch’s work, I can say that after watching him in this underwritten character with petty screen time in this summer popcorn movie, despite his stellar performance, I find it impossible to go back for a second viewing (IMAX) as I initially planed, and I would even consider to advise my friends who want to watch this movie only for the reason that he’s in it to wait for the DVD rental.

184. poopr - May 15, 2013

@160: Without any intention of putting you off the movie: Yes, it is. But as I said: I don’t mean to tun it down, because actually it’s not bad concerning some points in which its predecessor failed to deliver. Despite being deficient in regard to the old “space exploration” theme, it delivers on Trek’s OTHER strong point and that would be the franchise’s moral and ethical overtones, which is the movie’s strongest redeeming quality.
Nevertheless, I have to say, that I deemed the script somewhat sloppy in some parts – and I mean that from a story-telling perspective, not even taking into account the things that might upset some of the more “hardcore” fans. But you’ll see. Maybe it’s also only me and I just got some things wrong.

TrekMovie.com is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.