Things are starting to turn the corner in terms of the pandemic with many communities looking forward to achieving herd immunity by the summer. However, with vaccination rates slowing, a Los Angeles group is looking to the final frontier to help get to that goal with a new Spock-themed outdoor campaign endorsed by the family of Star Trek legend Leonard Nimoy.
A logical campaign
L.A. Care Health Plan, the largest publicly operated health plan in the country, is collaborating with the family of the late Leonard Nimoy on a campaign to encourage COVID-19 vaccinations and mask use. After Nimoy was diagnosed with chronic obstructive pulmonary disease (COPD) in 2013 he dedicated the last two years of his life to raising awareness about the progressive lung disease. His family is confident that he would be an outspoken proponent of mask use and vaccination during the COVID‐19 crisis.
“The phrase ‘live long and prosper’ spreads a message that my dad strongly believed in – not only for a long and healthy life, but it also represents peace, tolerance, diversity and unity. This project really is a continuation of his mission on lung health,” said Julie Nimoy, the actor’s daughter who also runs the Los Angeles-based Remembering Leonard Nimoy with her husband David Knight. “We are so grateful that L.A. Care was eager to work with us, and their team developed a wonderful concept that will capture attention and ensure the message is seen .”
The new campaign will be seen outdoor on billboards and on social media featuring a masked individual and will include a message encouraging people to get vaccinated. It is being run with the generous permission of ViacomCBS.
“Dare I say, it was the logical thing to do. We were honored to be approached by the Nimoy family after they saw our billboards showing masked individuals,” said John Baackes, L.A. Care CEO. “Leonard Nimoy and the beloved phrase ‘Live Long and Prosper’ will forever hold a place in our hearts, and we know they can help us get out the word about some very important steps that will help us all protect ourselves and our loved ones.”
In addition to the billboard campaign, the Live Long and Prosper message will be used for a social media campaign that will continue at least until the end of the year. Digital posters with the same design will be available for printing.
Help protect yourself and others from #COVID19. #GetVaccinated and #WearAMask to help slow the spread of COVID-19 so that we may all #LiveLongandProsper. 🖖🏽 https://t.co/Kzr7HRVgvt @StarTrek #ItsTheLogicalThingToDo #SaveHumanityfromCOVID pic.twitter.com/BEFmwyjrNT
— L.A. Care Health Plan (@LACareHealth) May 10, 2021
The campaign has also been picked up by the local news; here’s a clip from KABC.
For more, visit LACare.org.