CBS Announces New Star Trek Licenses – Including Monopoly, Uno, Apparel, Fragrances + more [UPDATED] January 28, 2009by Anthony Pascale , Filed under: Merchandise , trackback
Star Trek’s return to big-time merchandising continues with the announcement today of a number of new licensees and expanded licenses for Star Trek related merchandise. The CBS Products announcement includes a new Star Trek versions of many games (like Monopoly, UNO and more), plus apparel, fragrances, jewelry, gift items and more. Details below. [UPDATED w/ game images].
New Star Trek Games
In 2008 CBS signed up Mattel for a number of Star Trek products, including a SceneIt? DVD game and a hand-held 20Q trivia game, both coming out this spring. Today CBS announced two more game licensees which will bring even more fun to your Star Trek playtime. First up is USAopoly, who will be created a Star Trek-themed version of the popular Monopoly game. The second new game licensee is Fundex, who will develop co-branded Star Trek versions of: UNO, Scrabble, Magic 8 Ball, Phase 10 and All About Trivia.
UPDATE: We have pictures of Monopoly and UNO. Plus the ‘Star Trek Continuum Edition’ Monopoly Game is already available for pre-order at TFAW.com (discounted to $35.99 – arrives in April).
Star Trek UNO card game
Star Trek, Star Trek, Star Trek, everywhere
In addition to the games, CBS Consumer Products announced a slew of new licenses for Star Trek in a number of different categories.
York/Roommates is developing peel-and-stick wall art and décor, including life-size wall murals.
Rabbit Tanaka is developing lighting, wall art and other creative home décor elements.
Trends International is offering posters.
Apparel, Jewelry and accessories
- Briefly Stated will take on the adult market for sleepwear and loungewear.
- E.S. Originals will create kids footwear, bags and accessories.
- AME will develop sleepwear for children.
- Cufflinks.com is developing silver plated cufflinks
- Bradford Exchange will offer direct-to-consumer items such as leather jackets, laptop bags, patches, pins and flags.
- MBI/Danbury Mint will offer jewelry such as men’s and women’s rings in a direct-to-consumer deal.
Vandor will develop a wide range of gift items including cookie jars, salt and pepper sets, mugs, clocks, magnets, lights and more.
- Funko will introduce a pop-culture lineup of high quality bobbleheads and vinyl figurines. [TrekMovie will have a detailed report on these shortly]
GenkiWear, LLC is developing a trio of fragrances celebrating classic Star Trek. "Tiberius," "Pon Farr" and "Red Shirt" fragrances will be available in stores in the spring.
Movie momentum building
Obviously the big event for 2009 is the release of the new JJ Abrams Star Trek feature film on May 8th. Just last week TrekMovie reported on the April releases of the first wave of movie toys from Playmates and Mattel’s Barbie line as well as previewed some of the Paramount and CBS DVD plans for May. All that combined with the many new licensees like Mattel, Funko, and others makes it is clear that there is a ‘all hands on deck’ approach when it comes to extending the Trek brand for both the film as well as classic Trek products in 2009 and beyond. Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products, agrees noting in a statement:
The momentum is building for the Star Trek brand as we approach the new feature film this May. We are excited to continue our focus on expanding the Star Trek universe and bringing the whole franchise to a new generation.