Check Out The Star Trek Promotional Partner Commercials – Including BK Spot Shot On Real Bridge | TrekMovie.com
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Check Out The Star Trek Promotional Partner Commercials – Including BK Spot Shot On Real Bridge May 12, 2009

by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback

A big part of the TV promotion for the new Star Trek movie is not coming from Paramount, but is coming from their promotional partners Burger King, Verizon and Esurance. In the last week both BK and Verizon have put up new TV ads, including a BK ad shot on the real bridge of the USS Enterprise. We have all the Star Trek promo ads below.

 

BK Kids Commercial
This commercial focuses on kids and promotes the toys in BK Kids Meals. It was shot on the real set of the USS Enterprise, with the help of Star Trek’s cinematographer Daniel Mindel and it also uses genuine costumes designed by Star Trek’s Michael Kaplan.

BK Kingons Commercials
There are also two commercials targeting adults, promoting the BK Star Trek collectible glasses. Both feature the ‘Kingons’

Verizon Transporter Commercial
Verizon and Nokia have just started running their own 60-second spot, this time using a transporter room which is similar to the one in the movie, but not the real commercial.

Esurance Ad
And Esurance has been running this commercial for over a month.


 

Playmates Commercial
Playmates Toys also have their own commercial promoting their line of Star Trek toys.

 

Thanks to LeSpock and applebox

Comments

1. Trekee - May 12, 2009

Glad I saw the film before these :)

2. Daniel Shock - May 12, 2009

Never thought I’d see a nipple pinch in a commercial.

3. Roddy - May 12, 2009

Why in the first commercial does the BK building blast off with Phase II Nacelles?

4. BOZZY - May 12, 2009

Damn those BK commercials featuring the Kingons are hilarious!

5. Mee - May 12, 2009

@3 Because anything looks better than 09 nacelles.

6. Will_H - May 12, 2009

Toy commercials are just as dumb now as when I was a kid, but its not like the kids have really gotten any smarter I guess.

7. Sci-Fi Bri - May 12, 2009

i don’t think kingons are canon…

8. 'Jean-Luc' - May 12, 2009

You say hilarious, I say pathetic.

“Not in a million LIGHT years” – that’s so lame.

9. Trekee - May 12, 2009

@7 – it’s an alternative universe where Product Placement reigns supreme. It could have been much, much worse….

Apart from the Nokia retro in car system and the blatant plugs for Al’s Tattoo Parlour, I didn’t see any placements.

10. Bob - May 12, 2009

I hope these will be on the eventual dvd release of the movie.

11. Commodore Kor'Tar - May 12, 2009

@9 – Apart from Slusho being ordered in the bar LOL!

12. Unbel1ever - May 12, 2009

Well, the in-movie product placement made on thing certain: I’m never going to buy anything from Nokia. I mean, even their 23rd century hardware looks lame. As for Budweiser… I live in Germany, we do have real beer.

13. tuvok47 - May 12, 2009

Budweiser.

14. Trekee - May 12, 2009

@11&12 – oh, I’d forgotten about the bar scene. And yes, you are quite correct, even the “cooking lager” in Germany is quite special if I recall.

Is Slusho a real drink then? I thought they’d made that one up… :)

15. martinraybourne - May 12, 2009

The Bud, Nokia, Slusho (not that it really counts…)

Unfortunate, but way less horrible then it could have been.

16. Brian R. - May 12, 2009

They showed the Verizon commercial before one of my viewings of Trek

off topic, but was Trek shipped with any commercials? At both my pre-screening and my screening on May 7th there were NO commercials, but when I saw it on Saturday there were a couple (Transformers, 9, etc) but they were all old and were mixed in with a couple local ads.

17. Shatterhand - May 12, 2009

Is it weird that I have such wicked envy towards those kids for being able to be on the bridge set for that BK commercial? Never mind…yes; yes, it is.

18. AJ - May 12, 2009

These ads get funnier and funniier.

The problem is, they’re not selling cheeseburgers. BK just had its worst quarter in a while, while McDonalds is actually doing well in the recession. Hopefully “Trek” will bring in the punters.

Though that “burger king” is absolutely frightening.

19. Bob, The Evil Klingon Frontline Leader - May 12, 2009

16 – Theaters decide which trailers to run. As for the commercials… When I saw ST in the regular format we must have had 20 minutes of some garbage commercial for “Land of The Lost” and some TNT series. Felt like I was stuck on TNT and had lost the remote control.

20. Duncan MacLeod - May 12, 2009

19. BOB

Let us clear this up a little bit.

There will be trailer from the same company (paramount for example) that are actually ON the reel, and others that the local company will add before hand.

21. ABQ_trekker - May 12, 2009

Sorry, but that girlfriend is way too hot to be with a guy who toasts with BK glasses. I’m just saying…

22. Zack - May 12, 2009

#15 We’re forgetting the Corvette is also a product. That’s one way for GM to spend federal bailout money, huh? Hope there’s gasoline in the 23rd century…

23. Brad - May 12, 2009

The Burger King nipple twisting thing is complete retarded and I don’t feel it is in line with the spirit of Star Trek at all. While humerous in their own right, BK’s recent commecials, like the Sponge Bob Square Butts commercial, and some of the new Star Trek glasses commercials are awful. I guess it’s okay to teach kids how to be trailer trash these days? No wonder the children in the US these days are so dumb.

24. Geoffers - May 12, 2009

#23… such strong words… from someone who uses such an offensive phrase as “retarded”… Before you throw stones.. look at your own windows, and think on your own words..You really aren’t qualified to talk about others being “dumb”, when you use such an offensive phrase without thinking…

25. Zack - May 12, 2009

#23 I ask what has been “in line” with the spirit of Star Trek lately?? You’re right kids are dumb. They need more real Star Trek.

26. Geoffers - May 12, 2009

I can’t believe, that having slagged off the movie, folks now wanna slag off any product that “oh gosh” has helped publicise the film with linked promotion campaigns… jeeeeeez…

27. Cobalt 1365 - May 12, 2009

Saw the Verizon ad in the theatre before Trek, I love it: “I saw a spider come through here, will I have 8 legs??” haha

28. Sybok's Secret Brother - May 12, 2009

I hate to say this, but it really seemed like one big Star Trek product placement commercial… ;-p

29. dep1701 - May 12, 2009

Did anyone else notice that someone has the short ending bit of the movie with Nimoy’s “space, the final frontier…” speech posted on you tube? Check out that link above for the verizon/nokia commercial. after it plays, scan the choices on the bottom, look for “where never gone before”. The quality is so so, and the sound is harsh, but it looks like someone’s already got a bootleg of the film!

30. British Naval Dude - May 12, 2009

Tha’ fine people at American Home Products coulda not get thar’ ad fur’ Preperation H aired. Seems no one wanted ta’ hear about Spockoids.

I did! I may very well have ‘em!

Oh, well… Tha’ Kingon would just steal me cream anyways… Hey, Kingon- take me wife, please!

Free ent-arrrrrrrrrrrrrrrrrrrr-prize…

Arrrrrrrrrrrrrrrrrrrrrrrrrr…

31. Starfleet06 - May 12, 2009

Absolutely love the new BK commercials! Hilarious!

32. MistySteele - May 12, 2009

@9 Al’s Tattoo Parlour? What?

33. The TOS Purist aka The Purolator - May 12, 2009

#8 – It’s SUPPOSED to be lame, because it’s supposed to be FUNNY. You didn’t really think that the “Kingon Nipple Pinch” was supposed to be taken seriously, did you??

34. Rainbucket - May 12, 2009

I wish Burger King sold something I was willing to eat, so I could show appreciation for the wonderfully (nipple-) twisted Kingon ads.

(Checked their online menu, they now have grilled chicken and veggie burgers. So, slightly less impossible. But improbable.)

The dog named Tiberius was a great stinger.

35. LostOnNCC1701 - May 12, 2009

Saw the Verizon one in the theater before the movie.

36. tribble farmer - May 12, 2009

Cheeeeeeeeeeeeesey. But entertaining.

37. Aaron - May 12, 2009

Was that Playmates commercial made in the early 90s? Yikes.

But the Kingons are pure brilliance. Everyone I know thinks the King is creepy, I just think he’s hilarious.

38. Magic_Al - May 12, 2009

Why are there spotlights shining into the camera? Now that the bridge actually has a window, shouldn’t you have dim or no lighting so your eyes can adjust to the outside darkness? Nobody could see anything in that glare. It’s the Enterprise, not the BSG (TOS) Ship of Lights

39. Jorg Sacul - May 12, 2009

Oh, those commercials are ok, but I remember the great days of totally unParamount approved White Castle space restaurant commercials. Complete with AMT USS Enterprise kit, on visible strings.

I’d pay real money to see THAT commercial surface on YouTube!

40. TomBot3000 - May 12, 2009

Re:#39 I could have sworn I saw that on THIS site sometime ago, linked perhaps to YouTube. That was fun!!! The Kingon’s… eh, it’s okay. I agree that with recent BK ad’s they seem to be lowering the standards for LOWEST common denominator. LOL! And yeah, kuddos at least for the cooler looking, non-blue lightie nacelles. What is the facination with this blue glowey light anyways? Far as I recall it was just the latest light reactive stuff back in the TNG day, really wish it hadn’t become de rigeur.

41. 24th Century Rockstar - May 12, 2009

Yes!!! God bless you Burger King!! XD

- 24thCRS

42. Xai - May 12, 2009

23. Brad – May 12, 2009
” No wonder the children in the US these days are so dumb.”

Speak for your own kids.
Parents need to teach their children and not just leave it to TV to do it. When that education happens, the kids then understand what context to view a comedic TV spot.

43. ResidentnEvil - May 12, 2009

@5: Because anything looks better than 09 nacelles.

Someone obviously has never seen the Excelsior. Blargh.

44. LordCheeseCakeBreath - May 13, 2009

The scene sounds really cool. If done right it would have been amazing!

45. CmdrR - May 13, 2009

Lord, I just watched the new BK commercial again. It’s covered in lens flares. Too funny.

46. CmdrR - May 13, 2009

“Why are there spotlights shining into the camera? Now that the bridge actually has a window, shouldn’t you have dim or no lighting so your eyes can adjust to the outside darkness?”

That would take quite some adjusting, considering the overwhelming majority of space is lightless, or illuminated only be sources from vast distances. But, I agree, in any other movie the lighting would be a deal-breaker. I hope they find something more subtle for the next movie.

47. captain hamster - May 13, 2009

Those are the gabe koerner nacelles coool!…check it for yourselves!!!!

48. John Pemble - May 13, 2009

Maybe it’s because I’m getting older, but in 2009 a tie in with fast food… is it really necessary? I mean it’s bad bad bad for you food… then again the butter popcorn is nearly as bad so perhaps I’m getting toward the grumpy edge of older age.

49. Bryan - May 13, 2009

I went to BK last night and all that was left were Spock Glasses. I grabbed two of them, so much for collecting them all. two weeks in and three of the four versions sold out.

50. Spockish - May 14, 2009

Look at the TV ads this way, it does not matter how good bad or ugly the ads are, at least they place the thought of the Star Trek Universe in the mind. And the more times that thought is stored in the mind (even temporary memory’s) the better the odds are it will be remembered. And as these kids age these brief flashes will become memories and the then kids, now parents will impress good views on their children. Even tho we may be venturing space by then it will become this is why we’re in space. It’s because our grandparents wanted us to be in space.

And that is filling a dream that the Great Bird of the Galaxy hoped would come true and that he helped create. I’m not saying how big or small a part but he will be a part of the future. I bet Gene’s angel up there is feeling very proud of JJ honoring his visions.

51. Steve Mavronis - May 14, 2009

Anyone have an undistorted image of the Enterprise (with the Intercoolers in pre-warp mode) as shown in the opening scene of this Burger King ad?

52. John D'oh! - June 29, 2009

@ 9
Uhura ordered a “Budweiser Classic” at the bar and the Enterprise’s engine room was actually the Budweiser Brewery

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