Acer Launches Star Trek Into Darkness Co-Marketing Campaign w/ TV, Outdoor, Website + more April 18, 2013by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek Into Darkness , trackback
Paramount and Acer Computers have announced a co-marketing partnership for Star Trek Into Darkness. The new "explore beyond limits" campaign includes TV commercials, print and outdoor advertising, a special website and more. See below for more info and to watch 2 TV commercials.
Acer launches ‘massive’ Into Darkness co-marketing campaign
Acer Computers is now the third major co-marketing partner with Paramount for Star Trek Into Darkness – following Mazda and esurance. Acer describes their campaign as "massive" and it will be seen in the United States, Canada, Mexico, Brazil, Columbia and Peru. The campaign will incorporate broadcast and online video, digital and print advertising, outdoor media, retail merchandising, social marketing, web and promotions. The campaign cross-promote “Star Trek Into Darkness” along with several of Acer’s touch-optimized mobile products.
Acer/Star Trek Into Darkness TV Spot "Epic"
In a statement Acer America senior director of marketing Hugues Gontier said:
“Acer aspires to help consumers explore beyond limits with products that are progressive and futuristic, and ‘Star Trek Into Darkness’ is the perfect embodiment of those brand values,” . “We were inspired to embark on a major feature film campaign based on Star Trek’s rich and thoughtful storytelling, visual effects and exploration theme. ‘Star Trek Into Darkness’ provides us with an outstanding platform to communicate messages about Acer’s touch-optimized mobile product line, while also promoting the release of this highly anticipated movie.”
Acer/Star Trek Into Darkness TV Spot "Liftoff"
And Paramount executive executive vice president for worldwide marketing partnerships LeeAnne Stables stated:
“We see synergy between Acer’s curious and progressive approach to product design with the film’s unparalleled exploration of new possibilities and unknown worlds. This fully integrated marketing campaign is an excellent opportunity to build excitement for ‘Star Trek Into Darkness’ while showcasing Acer’s unique mobile products.”
Part of the campaign is Acer’s new explorebeyondlimits.com website which includes some wallpaper downloads along with images and the TV commercials (and of course information about Acer products).
TrekMovie will report on any additional new promotions and media from the camapign.
Outdoor advertising for Acer/Star Trek Into Darkness campaign – San Jose, CA (Photo: Michael Faries)