Wacky German Fisherman’s Friend TV Spot + More STID Tie-ins w/ Bud (US) + BK (Malaysia) & KFC (Mexico) May 6, 2013by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek Into Darkness , trackback
More Star Trek Into Darkness co-marketing promotions are cropping up around the world including a few for consumables. These include Fisherman’s Friend in German, Burger King in Malaysia, KFC in Mexico and Budweiser in the USA. See commercials and outdoor advertising for these below.
Star Trek Into Consumables – Around The World
As we have been reporting, Paramount is working with a number of promotional partners across the world for Star Trek Into Darkness. Over in Germany, Paramount has teamed up with Fisherman’s Friend lozenges, who have created an wacky commercial. Check it out.
German reader Nooneimall translates the ad: “If to you they are too much “star date” (Sternzeit), you’re just too much “stone age” (Steinzeit)” Which is a variation on their usual tongue-in-cheek slogan: “Sind sie zu stark, bis du zu schwach”. (“if they’re too strong for you, you are only too weak.”)
Sadly there is no fast-food tie-in in the USA, but Paramount are working with KFC Mexico and Burger King in Malaysia (and possibly other territories). Here is a commercial for STID and BK in Malaysia.
No TV spot for KFC Mexico is online yet, but here is an overview of their "Chicky Pack" toys for the movie.
And it turns out there is one consumable tie-in for the USA, Budweiser Beer. Bud has just started an outdoor campaign. No word yet on if there is more to this tie-in but here is the billboard.
If you have seen more Star Trek Into Darkness co-marketing in your country that has not mentioned yet here at TrekMovie please send in a tip to firstname.lastname@example.org.