We are now just about a week away to the new Star Trek trailer in front of Quantum of Solace (in the US and Canada). To pass the time TrekMovie is looking back at previous Trek trailers with today’s stop in 1986 with the cinematic trailer for Star Trek IV: The Voyage Home.
Theatrical trailer for Star Trek IV: The Voyage Home.
Featuring music from the previous two Star Trek films, this trailer is much more fast paced than previous offerings, which mostly speaks to the the influence of MTV editing styles entrenched by the mid 1980s. The trailer starts with the sci-fi mystery of the probe, but then quickly changes tone to the reflect the more light-hearted time travel fish-out-of-water comedy of the film. Of all the Trek film theatrical trailers, this is probably the one that is most geared for a general audience (which could also be said of the film it represents). The trailer also gives away pretty much everything in the movie. This approach obviously worked as Star Trek IV was a box office hit.
The new Star Trek 2009 film has similar goals of reaching a general film audience, but we will have to see how Paramount positions the film to reach that goal. One thing that we can be pretty sure of is that JJ Abrams will not be giving away as much of the plot as this STIV trailer does.
The STIV DVD features this theatrical trailer, with no TV commercials or teaser trailer.
Alternative Foreign trailer and intro
Due to previous Trek films performing poorly in foreign markets, the film was sold as ‘The Voyage Home’ with the ‘Star Trek IV’ part of the title becoming secondary. Here is the UK trailer which reflects that and has a different narrator.
Since this film capped off a ‘trilogy’ starting with Wrath of Khan, there was also a special prologue created for foreign markets to catch people up to what they missed.
Thanks to YouTubers SnapeSoul, TvFilmMedia and THX1138