While the Trek world absorbs more and more descriptions and reviews of the upcoming Star Trek trailer, the anticipation mounts. With just two days to go, let us distract you with the next film in our trailer retrospective, 1998’s Star Trek Insurrection.
Who the hell are we…
Theatrical trailer for Star Trek: Insurrection.
The trailer begins as does the feature film, with images of the idyllic Baku village, before revealing the sci-fi adventure to come. Trying to get the same audience as the successful First Contact, Paramount amps up the action through the use of faster and faster edits and trying again to dip into the worlds of catch phrases, with Data’s "saddle up…lock and load" delivering much better than Picard’s "Who the hell are we to determine the next evolution of these people?"). Yet this trailer reveals that Insurrection, possibly more than any other Trek film, focuses on the moral issues faced by the crew. The film taps into the late 1990s individualistic zeitgeist with its notions of being defiant and joining the rebellion. But, in the end, the trailer doesn’t really sell the film well beyond saying "there’s a new Star Trek movie coming with Picard, the gang and that guy from Amadeus." But hey, Riker shaved his beard, that alone should be worth the price of admission right?
Teaser: There is a world…
Can you get more clichéd the starting off a trailer with the gravelly-voice guy saying "there is a world…"? The teaser gets better from there, setting the stakes of the film and even showing some of the effects shots.